Life of the Party Life's a party--if you're an event planner, that is.
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By the time he was 18, Dylan Marer had his own event planning business, which he ran from his frat house. "I'd be on the phone with clients from AT&T or IBM, and I'd have to tell my frat brothers to be quiet because I was working," recalls Marer, now 30.
The Costa Mesa, California, entrepreneur, who started his career as a caterer's assistant at age 14, earned enough money to put himself through California State University, Long Beach, where he earned a marketing degree in 1992. But the days of coordinating spring break vacations and student ski trips--and frantically searching for stained corporate client files in stacks of papers at the frat house--are long behind him.
Today, Marer is president of Innovative Meetings and Events Inc., a full-service event planning and project management service with expected sales of $4 million this year. He and a staff of 14 are responsible for corporate executives feasting at a Hawaiian luau or doing crazy beach Olympics in Cancun.
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