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Want More Customers? Use This Simple 5-Step Process to Create an Irresistible Pitch It's not hard to get customers to "yes" if you know what they need.
By Terry Rice •
This story appears in the September 2023 issue of Entrepreneur. Subscribe »
Q: I have a great idea for a service, but how do I know if people want it? - Shana, Tucson, AZ
If you want to create an irresistible offer, you can't start with your solution. You must start with other people's problems — and those problems must be big enough that they'll pay to solve them.
How do you know what they'll pay for? Ask them!
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