Social Media
Facebook advertising can be surprisingly cost effective. Here's advice on getting your money's worth.
How the White House Became a Social-Media Powerhouse
BY Shira Lazar
Macon Phillips, the White House's director of New Media, describes how the administration is using social media in unique ways -- and how your business can too.
Is Your Facebook Business Page Ready for 31,170 Visitors?
BY Mikal E. Belicove
A new survey reveals the reach of the average Facebook user.
10 Reasons Your Small Business Shouldn't Start a Blog
BY Carol Tice
Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz
BY Tyson Goodridge
Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
Why Chris Brogan Loves Google Plus
BY Chris Brogan
Google+ isn't just for networking anymore. Here are four ways to put it to work to amp up your revenues.
The 10 Ds of Creating a Social Media Use Policy
BY Mikal E. Belicove
Every business needs a social media use policy, and here's how to create one.
Software for Social Media Junkies
BY Michelle V. Rafter
Because it's hard to stay off Facebook with willpower alone.
Emerging Social Media Sites to Attract Users
BY Mikal E. Belicove
As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up.
Why Social Media May Weaken the Moral Fiber of Your Workplace
BY Mikal E. Belicove
Of all the benefits of social media, it could also lead to ethical woes in the workplace.
New Tools Make it Easier to Build a Facebook Fan Page
BY Gwen Moran
ShortStack offers hungry businesses a lumberjack breakfast's range of Facebook page options.
IFC's Five Rules for Romancing Geeks
BY Shira Lazar
When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012
BY Shira Lazar
From the rise of Google+ to the oversaturation of social media, here's what five social media mavens have to say about what's on the horizon in 2012.
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How to Turn Tweets Into Customers (Video)
BY Colleen DeBaise
Kenny Lao of Rickshaw Dumpling uses Twitter and Facebook to update his restaurant's fans on a "moment-to-moment" basis. Here are his tips on managing a social-media schedule.
How Small-Business Owners Can Cast a Social Safety Net
BY Starr Hall
We look at six tools that can help protect your company's social-media contacts and content.
How Dwolla is Building Its Brand by Giving Away Cash
BY Shira Lazar
Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
Four Rules to Build Your Blog Readership
BY John D. Leavy
You've started writing, now it's time to learn how to promote each entry so you can gain traction and raise visibility.
See How Fozzie the Bear Helped Viddy Build Social Media Buzz
BY Shira Lazar
New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
See What Attracts People to Your Business's Facebook Page
BY Mikal E. Belicove
Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.Connect with Entrepreneur
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