Beacons

Science & Technology

Forget Beacons: The Future of Retail May Be Magnetic

A new technology -- which uses a building's unique magnetic signature to locate not just stores, but also products -- aims to transform the way we shop at malls.

Business Ideas

Target Is Getting Into the Beacon Game

The beacons will send location-based product recommendations, coupons and other alerts to customers via Target's iPhone app.

Science & Technology

Why Google's New Beacon Platform Is a Threat to Apple's iBeacon

While Apple's Bluetooth technology only works with iPhones, Google's Eddystone works with iOS and Android operating systems.

Social Media

Facebook Is Giving Out Free Bluetooth Beacons to Businesses

Local businesses that have tested Facebook's Place Tips have seen an uptick in traffic on the social networking site. Now, you can try the feature yourself.

Marketing

Everything Business Owners Need to Know About Beacons

Find out what beacons are, how they work, what they cost and more.

Franchise

4 High-Tech Ways to Order Food That Didn't Exist Last Year

Smartwatches and beacons and telepathy, oh my!

Franchise

McDonald's Boosts McNuggets Sales With iBeacon Test

If you're near a McDonald's in Columbus, Ga., get ready for coupons to start popping up on your iPhone.

Marketing

5 Tactics to Get Digitally Prepared for Black Friday Weekend

Regardless of where you sell your goods or services primarily, a little advanced digital preparation can help you take advantage of "Windfall Weekend."

Marketing

The Holiday Mobile-Marketing Strategy That Retailers Really Need

Here are six strategies that companies must have in place to woo customers this holiday season.