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News and Articles About Brand extension

How Chicken Soup For the Soul Started Selling Actual Soup
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The feel-good book publisher's move into food products provides a lesson in how to stay true to your brand even as you expand.
March 28, 2014 in Grow Your Business
How Local Franchises Are Becoming International Brands

How Local Franchises Are Becoming International Brands

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With the support of the Commerce Department, company executives can travel to regions of interest and meet with potential investors, which may be the boost some franchises need to expand their concepts into international brands.
January 13, 2014 in Franchises
How to Start a Business in 10 Days

How to Start a Business in 10 Days

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Our hyper-intense, super-condensed guide to launching a new profitable business.
October 15, 2013 in Your Business Plan
Will SXSW Successfully Extend Its Brand?

Will SXSW Successfully Extend Its Brand?

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South by Southwest took a bold step in expanding its brand by launching SXSW V2V for the startup community. Is this just the beginning?
August 14, 2013 in Branding
Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

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The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
August 7, 2013 in Branding
5 Tips for Publishing Your Own Book

5 Tips for Publishing Your Own Book

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Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.
October 16, 2012 in Branding
Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

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TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
June 1, 2012 in Branding

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