Brand Extension

News and Articles About Brand Extension

How Chicken Soup For the Soul Started Selling Actual Soup
Food Businesses

How Chicken Soup For the Soul Started Selling Actual Soup

The feel-good book publisher's move into food products provides a lesson in how to stay true to your brand even as you expand.
Kate Taylor
How Local Franchises Are Becoming International Brands
Growth Strategies

How Local Franchises Are Becoming International Brands

With the support of the Commerce Department, company executives can travel to regions of interest and meet with potential investors, which may be the boost some franchises need to expand their concepts into international brands.
How to Start a Business in 10 Days
How To

How to Start a Business in 10 Days

Our hyper-intense, super-condensed guide to launching a new profitable business.
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Will SXSW Successfully Extend Its Brand?
Marketing

Will SXSW Successfully Extend Its Brand?

South by Southwest took a bold step in expanding its brand by launching SXSW V2V for the startup community. Is this just the beginning?
Kai Sato
Yahoo to Roll Out a New Logo Each Day for the Next 30 Days
Marketing

Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
Catherine Clifford
5 Tips for Publishing Your Own Book
Marketing

5 Tips for Publishing Your Own Book

Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.
Alina Dizik
Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions
Marketing

Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
Carol Tice