Consumer Reviews

News and Articles About Consumer Reviews

Behind the Curtain of Yelp's Powerful Reviews
Yelp

Behind the Curtain of Yelp's Powerful Reviews

The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
Leigh Held
Crowdsourcing

Why Crowdsourcing Is the Answer to Business-Software Reviews

A new generation of corporate buyers is seeking ways to evaluate enterprise technology in the same way that shoppers tap Yelp for insight about consumer products.
Godard Abel
Evolve or Die in the Age of the Consumer
Customer Relationship

Evolve or Die in the Age of the Consumer

Listening to and truly engaging with customers wherever and however they choose to engage is the new secret to organizational success.
Lonnie Mayne