As an entrepreneur, your ideas are your currency. You'll draw from your unique perspectives and experiences to shape a business, invent new products and communicate with customers.
Your passions can take you to unexpected places. An interest in speech machines for the deaf, for instance, lead Alexander Graham Bell to develop an early telephone. A love for watches fueled Henry Ford's interest in machines and, later, the automobile.
Even the problems you face could launch future opportunities. Being passed over for a promotion drove Mary Kay Ash to write a book that became the business plan for the multimillion-dollar cosmetics company she'd later found.
Whether you create something entirely new or devise a new way to deliver something existing, it's your approach that will distinguish it in the marketplace and keep it relevant over time.