Experimental marketing strategies

News and Articles About Experimental marketing strategies

Does a 6-Hour Workday Lead to Better Productivity? Sweden's About to Find Out.
Productivity

Does a 6-Hour Workday Lead to Better Productivity? Sweden's About to Find Out.

An economic experiment set to be held in Sweden's second largest city, Gothenburg, will see the hours of an average workday slashed in hopes of enhancing productivity.
Geoff Weiss
Why Experimental Marketing May Be For You
Starting a Business

Why Experimental Marketing May Be For You

Here's how a startup tested the social media waters and won sales.
Diana Ransom