Facebook is the largest social networking site worldwide.
The site was co-founded in 2004 by Mark Zuckerberg while still a student at Harvard College in Cambridge, Mass. Membership was initially limited to Harvard students but the site eventually opened to other college and high school students. Membership was extended to anyone with a valid email address in 2006.
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Why Small Businesses Should Care About Their 'Social Influence'
BY Tyson Goodridge
To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.
The Holidays' Most Unique Big Business Social Media Campaigns
BY Shira Lazar
When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
How to Use Social Media for Research and Development
BY Jason Falls and Erik Deckers
Consider this advice for getting customer feedback over Facebook and Twitter.
How Gowalla's Deal with Facebook Affects You
BY Mikal E. Belicove
Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
Understanding the Value of a Facebook Fan
BY Mikal E. Belicove
Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Why Your Small Business Should Hangout on Google+
BY Shira Lazar
Here are three ways your business can best utilize the latest social network.
More Small Businesses Extol the Benefits of Social Media
BY Mikal E. Belicove
Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
What Entrepreneurs Can Learn About Social Media from Adam Carolla
BY Shira Lazar
Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Employees' Facebook Pages Are Private, Until They're Not
BY Mikal E. Belicove
New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
Hotels That Rock at Social Media
BY Shira Lazar
From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
Small Business Saturday Kicks Off
BY Colleen DeBaise
New York City Mayor Michael Bloomberg urges consumers across the country to support independent merchants on Nov. 26.
Facebook Friends Franchises
BY Dinah Wisenberg Brin
The social-networking giant joins the International Franchise Association, with plans to appear at the trade group's annual meeting.
Venture Investors Spar Over the Tech Bubble
BY Diana Ransom
Call it a bubble or not, Groupon's lower valuation may throw a wrench in it.
How Tagged Made a Turnaround for Growth
BY Jennifer Wang
A look at how the third-largest social network built a following, plus hiring tips for expanding businesses.
Chief Cheezburger Ben Huh Dishes on Social Media
BY Shira Lazar
Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
Five Keys to Building a Successful Gaming Company
BY Mikal E. Belicove
Starting up a gaming company can be complex. Here are some tips that Row Sham Bow CEO learned to stay focused.
Employees' Facebook Posts Give Businesses Heartburn
BY Mikal E. Belicove
Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.
How Facebook's Facelift Affects Your Business
BY Mikal E. Belicove
While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
Facebook Has Lots to Share At f8 (Video)
Now 800 million members strong, the social media giant reveals major changes and a slew of new features.
A Profile of the Active Social Networker
BY Mikal E. Belicove
Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
Are Facebook Posts Penalized by Using Third-Party Tools?
BY Mikal E. Belicove
If a new report is to be believed, using a third-party tool to post Facebook updates may actually do more harm than good.
Facebook Offers Newbies a Step-by-Step Guide
BY John Shinal
New guide is a big help for business owners new to the popular social network, but trial and error will still be required.
Who Checks Your Company's Social Media Profile?
BY Mikal E. Belicove
The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
Play Video How Can I Get People to My Facebook Page? (Video)
Starr Hall on finding resources and creative ideas to attract the right social media fans.




