Guerilla Marketing

News and Articles About Guerilla Marketing

A Small Smartphone Startup Is Going Guerilla to Get Some Big-Time Attention

You might not have heard of this company before. But that might soon change. ItÂ’s using guerilla-style marketing to aggressively get the word out about its forthcoming Android-based smartphone.

Go Guerrilla: A DIY Guide to Product Launches

Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.

How to Bite Off a Chunk of the Zombie Economy

Zombie-related sales are a $5 billion market opportunity any entrepreneur can feast on. Here are a four ways you can reap some zombie-related profits -- and they're not just for Halloween, either.

'Water Gun Marketing' at SXSW

Just when you thought SXSW lost its edge. Here's some guerrilla marketing for you.

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