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News and Articles About Guerilla Marketing

A Small Smartphone Startup Is Going Guerilla to Get Some Big-Time Attention
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You might not have heard of this company before. But that might soon change. ItÂ’s using guerilla-style marketing to aggressively get the word out about its forthcoming Android-based smartphone.
April 22, 2014 in Technology
Go Guerrilla: A DIY Guide to Product Launches

Go Guerrilla: A DIY Guide to Product Launches

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Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
April 24, 2012 in Marketing
How to Bite Off a Chunk of the Zombie Economy

How to Bite Off a Chunk of the Zombie Economy

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Zombie-related sales are a $5 billion market opportunity any entrepreneur can feast on. Here are a four ways you can reap some zombie-related profits -- and they're not just for Halloween, either.
October 31, 2011 in Guerrilla Marketing
'Water Gun Marketing' at SXSW

'Water Gun Marketing' at SXSW

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Just when you thought SXSW lost its edge. Here's some guerrilla marketing for you.
March 16, 2011 in Guerrilla Marketing

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