Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

Attention Service Companies: 5 Ways to Build Your Brand on a Budget

Attention Service Companies: 5 Ways to Build Your Brand on a Budget

While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
8 Article Formats to Engage Your Customers and Get Them Clicking

8 Article Formats to Engage Your Customers and Get Them Clicking

Try these methods of content delivery on for size, because you can never have too many choices.
5 Tricks to Stand Out on LinkedIn

5 Tricks to Stand Out on LinkedIn

With the professional network becoming a powerhouse, people need to step up their game to get noticed. Here are a few easy ways to do so.
4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling

4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling

With so much noise in the online world, entrepreneurs are needing to get more creative to stand out. One way is implementing interactive video into your the marketing strategy.
This Is the Most Important Element of Producing a Successful Webinar

This Is the Most Important Element of Producing a Successful Webinar

Online marketing expert Lewis Howes says that without this one thing, your webinars won't be the best they can be.
Get Comfortable With Big Data in 3 Steps

Get Comfortable With Big Data in 3 Steps

Many small-business owners are feeling intimidated about the big-data wave, it doesn't have to be scary.
Leading Logos for Brand Inspiration: A Look at Emerging Images

Leading Logos for Brand Inspiration: A Look at Emerging Images

We asked for your favorite company logo – any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.
Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
The Secrets to Building a Powerful Personal Brand

The Secrets to Building a Powerful Personal Brand

In this Google Hangout, we'll discuss all there is to know about personal branding -- from simple ways to build up your identity to what to avoid and how to stand out.
3 Reasons Your Website Will Never Be Finished

3 Reasons Your Website Will Never Be Finished

If you're constantly tinkering with it, you may have an advantage over your competitors.
Creating Shareable Visuals is Easy With These 7 Online Design Tools

Creating Shareable Visuals is Easy With These 7 Online Design Tools

We all know that when it comes to consuming content, text alone no longer makes the cut. Here are seven tools to jazz up your message.
Avoid These Social Media Dead Zones

Avoid These Social Media Dead Zones

Here are the worst times to post to the different channels.
Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

One of the easiest ways to turn customers into loyal followers is to show them that you care.
22 Ways to Ramp Up Your Content-Marketing Strategy

22 Ways to Ramp Up Your Content-Marketing Strategy

With content marketing making waves in the online world, getting the strategy right is imperative to a startup's success. Here are 22 tips on how to boost your content-marketing strategy.
4 Unconventional Ways to Turn Customers Into Brand Advocates

4 Unconventional Ways to Turn Customers Into Brand Advocates

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
Name That Company to Dazzling Success

Name That Company to Dazzling Success

Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.
Expert Explains What Makes the Best Logos So Good

Expert Explains What Makes the Best Logos So Good

Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
My Company Has a Jersey Accent: Branding With a Distinctive Voice

My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.
The 3 C's of Content Marketing

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
How to Stand Out in a Crowded Marketplace

How to Stand Out in a Crowded Marketplace

Our expert explains you must be compelling to be remembered.
Pitching Practice: A PR-Checklist for Early-Stage Startups

Pitching Practice: A PR-Checklist for Early-Stage Startups

Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.
How These 10 Marketing Campaigns Became Viral Hits

How These 10 Marketing Campaigns Became Viral Hits

Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
The Science Behind Crafting Contagious Content

The Science Behind Crafting Contagious Content

Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
Is Your Marketing Plan Violating Pinterest's Updated Use Policies?

Is Your Marketing Plan Violating Pinterest's Updated Use Policies?

If you're using Pinterest for your brand, here are the new rules you need to be aware of to stay compliant.
Boost Reader Engagement With 9 Easy Subheading Tricks

Boost Reader Engagement With 9 Easy Subheading Tricks

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
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