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Marketing

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Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

How Your Press Releases Can Grab the Most Attention

How Your Press Releases Can Grab the Most Attention

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If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
August 24, 2013 in Public Relations
5 Simple Tips for Marketing to Nerds

5 Simple Tips for Marketing to Nerds

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Nerds, geeks, eggheads and wonks are an influential audience -- Nerdist's Chris Hardwick offers tips to reach them.
August 21, 2013 in Marketing Basics
Burnt Out? How to Get Your Marketing Mojo Back

Burnt Out? How to Get Your Marketing Mojo Back

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It can be easy to convey your passion for a product or service in the early days of a new business. As time goes by, not so much. Our Team Digital has advice.
August 20, 2013 in Marketing
How to Use App Store Optimization to Get Attention

How to Use App Store Optimization to Get Attention

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Making an app available is part of the equation. Helping people find it is a whole other ballgame.
Do This Before You Build Your Next App and Other Must-Read Business Tips

Do This Before You Build Your Next App and Other Must-Read Business Tips

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A look at why you shouldn't build an app on gut instinct alone, why you should release product features one at a time and more advice for business owners.
August 16, 2013 in Management & Operations
What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

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The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
August 16, 2013 in Branding
How to Ace Back-to-School Season

How to Ace Back-to-School Season

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One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
August 16, 2013 in Marketing Ideas
How to Pull a Badass Marketing Stunt

How to Pull a Badass Marketing Stunt

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You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
August 13, 2013 in Marketing Ideas
How to Take Advantage of the Summer Slump

How to Take Advantage of the Summer Slump

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Don't get lazy -- use the summer slowdown to improve your marketing, branding and customer relationships.
August 9, 2013 in Marketing Basics
Want Loyal Customers? Do This.

Want Loyal Customers? Do This.

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Giving customers individual attention is a surefire way to build loyalty. Here's how you can shower them with attention, even with limited time and money.
August 9, 2013 in Marketing Ideas
How to Start Mapping Your Marketing Plan Right Now

How to Start Mapping Your Marketing Plan Right Now

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Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.
August 8, 2013 in Marketing Basics

Amanda De Cadenet Proves How Great Conversations Can Empower Brands and Viewers

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As host of Lifetime's The Conversation, Amanda De Cadenet has amassed a huge following. Here's how the model/actress is making that viewership count.
August 8, 2013 in Marketing
Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

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The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
August 7, 2013 in Branding

Build a Better Understanding of Customers, Get a Competitive Advantage

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Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
August 7, 2013 in Marketing Basics
The Top 10 Consumer Complaints

The Top 10 Consumer Complaints

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A new survey by the Consumer Federation of America lists auto sales, home repairs and debt disputes among the top consumer gripes.
August 5, 2013 in Sales

Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's

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PR maven Rebekah Epstein dishes on what not do when pitching to the media.
August 2, 2013 in Online Marketing
Intuit to Give One Small Business a Free Super Bowl Ad

Intuit to Give One Small Business a Free Super Bowl Ad

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Financial-software firm Intuit launches a contest it's calling 'Small Business Big Game,' and the winning entrepreneur will score air time during the Super Bowl.
August 1, 2013 in Advertising
Lori Greiner's Advice on How to Get Your Invention on Store Shelves

Lori Greiner's Advice on How to Get Your Invention on Store Shelves

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The 'Shark Tank' investor and inventor of over 400 products offers her advice to move your product from idea to sales.
August 1, 2013 in Marketing Basics
Marketing's Best Kept Secret

Marketing's Best Kept Secret

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Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
August 1, 2013 in Marketing Ideas
Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit

Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit

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Some social-media marketers have found a way to use Reddit's self-policing system against their competition.
July 30, 2013 in Social Media
How to Give Your Customers Exactly What They Want (Infographic)

How to Give Your Customers Exactly What They Want (Infographic)

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If you take very good care of your customers, they can become evangelists for your business.
Catering to Boomers, a Cell Phone Company Takes Off

Catering to Boomers, a Cell Phone Company Takes Off

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Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.
July 30, 2013 in Marketing
The Art of the Response on Social Media

The Art of the Response on Social Media

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A big but often overlooked part of using Twitter, Facebook, Pinterest, LinkedIn and others is replying to comments. Our Team Digital has these tips.
July 29, 2013 in Social Media

What You Aren't Measuring Could be Killing Your Company

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To know where you're going, it often helps to know where you've been. Here's how to measure your startup's performance.
July 29, 2013 in Grow Your Business
Video: How to Use Targeted Advertising on Facebook and AdWordsPlay Video

How to Use Targeted Advertising on Facebook and AdWords (Video)

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Consider these practical tips you can use to earn the permission to talk to your audience, turning visitors into readers.
July 25, 2013 in Online Marketing
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