Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Your Product Is Your Brand
Brands

Your Product Is Your Brand

Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.
Steve Tobak
Perform Powerful Personalized Marketing in 4 Easy Steps
Marketing Strategies

Perform Powerful Personalized Marketing in 4 Easy Steps

First tackle the low-hanging fruit and then build up to more ambitious campaigns.
Kevin Bobowski
9 Habits of Persuasive Business Leaders
Persuasion

9 Habits of Persuasive Business Leaders

Be effective in negotiations by enlisting these techniques. Then you'll practice the art of influencing others with finesse.
Jacqueline Whitmore
The Mistakes Digital Marketers Make and How to Fix Them
Online Marketing

The Mistakes Digital Marketers Make and How to Fix Them

Here are some pointers on how to execute your digital-marketing strategy in a successful manner.
Dan Newman
6 Email-Marketing Techniques That Boost Click-Through Rates
Email Marketing

6 Email-Marketing Techniques That Boost Click-Through Rates

How you can entice your customers to click through while encouraging them to share information for a greater return on your advertising investment.
Getting the Best Testimonials From Clients to Use in Your Marketing
Testimonials

Getting the Best Testimonials From Clients to Use in Your Marketing

Top performers get the best testimonials with a simple trick. They write them for their clients. Really.
Issamar Ginzberg
Why Smart Online Marketing Is About Help, Not Hype
Online Marketing

Why Smart Online Marketing Is About Help, Not Hype

Although it's easy to promote your business online, simply posting clever content won't get you the long-lasting customers you're looking for. Find out what to do instead.
Mitch Meyerson
Win Customer Loyalty With an Unexpected Experience
Customer Service

Win Customer Loyalty With an Unexpected Experience

Turn a value-added service into a truly unique offering to inspire repeat business, suggests the author of a new client-service book, 'Sprinkles.'
Chip R. Bell
Is Women's Empowerment Marketing the New 'Pink It and Shrink It'?
Marketing Strategies

Is Women's Empowerment Marketing the New 'Pink It and Shrink It'?

As advertisers leveraged this trend last year, their challenge was to provide a real insight about the female audience that could also be tied to the product or company in a meaningful way.
Brittany Hunley and Morgan Boyer
3 Facebook Hacks to Help With Organic Reach
Facebook Marketing

3 Facebook Hacks to Help With Organic Reach

Although many already have given up on the idea that it's possible to connect to customers for free on Facebook, others argue hope remains.
Nate Birt
5 Ways to Increase the Odds of Your Content Going Viral
Viral Marketing

5 Ways to Increase the Odds of Your Content Going Viral

It's always a mystery why particular content catches fire but you can make it much likelier.
Kimanzi Constable
So You Want to Write a Business Book
Books

So You Want to Write a Business Book

If no one is going to read your book, hold off. Here are four key things to consider to determine whether the timing is right.
Stephen Key
What the Super Bowl Taught Us About Faith at Work
Faith

What the Super Bowl Taught Us About Faith at Work

The nature of this year's ads tells us something about a growing positivity at corporations.
Sandi Krakowski
5 Ways Besides Social Media to Get Publicity for Your Family Business
Publicity

5 Ways Besides Social Media to Get Publicity for Your Family Business

There is no underestimating the business importance of your web presence but TV, radio and newspapers remain relevant and accessible.
Daphne Mallory