Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

10 Marketing Tricks From the Pros

10 Marketing Tricks From the Pros

These tips will give you an immediate boost in the ROI of your marketing efforts.
Your Personal Brand Extends to the Environment You Create

Your Personal Brand Extends to the Environment You Create

Think your brand stops at your appearance? It's also reflected in your office, home and car.
Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.

Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.

Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm.
This Is How You Come Up With Marketing Goals

This Is How You Come Up With Marketing Goals

Setting goals increases the chance that you'll achieve them. Follow these tips for setting strong, achievable goals to move your business forward.
The Shocking Truth: Customers Don't Want to Engage With Your Company

The Shocking Truth: Customers Don't Want to Engage With Your Company

When it comes to brand loyalty, values are worth more than engagement.
Golf Company's $1.5 Million Giveaway Far From a Hole in One

Golf Company's $1.5 Million Giveaway Far From a Hole in One

Another glaring example of how companies miss the mark on marketing and customer loyalty campaigns.
The 5 Secrets to a More Readable Website

The 5 Secrets to a More Readable Website

If you provide a great user experience, your website visitors may eventually convert into leads and make purchases.
The 5 Types of Videos Startups Need to Stay in the Game

The 5 Types of Videos Startups Need to Stay in the Game

Video are extremely valuable to content-marketing strategies, yet, they continue to be one of the most underused assets in online marketing. Here are a few must-have videos for your company.
An Al Roker Segment Couldn't Match the Marketing Power of This

An Al Roker Segment Couldn't Match the Marketing Power of This

While a celebrity endorsement could generate some interest, leveraging bloggers has even more power.
The Scent in Abercrombie Stores Is Giving Shoppers Serious Anxiety

The Scent in Abercrombie Stores Is Giving Shoppers Serious Anxiety

A new study about the impact of scent at retail suggests that consumers are being put off by the retailer's flagship cologne, Fierce, which courses pungently through its 276 stores.
How to Cut the 'Ums,' Uhs,' and 'Literallys' When Speaking

How to Cut the 'Ums,' Uhs,' and 'Literallys' When Speaking

Using these filler words when you speak will annoy your listeners and torpedo your credibility.
Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes

Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes

A detailed guide to brainstorming enough content ideas to last for months.
Know Thy Customer: 3 Tips for Success From a $285M Company

Know Thy Customer: 3 Tips for Success From a $285M Company

Understanding customers, defining a clear business purpose and building the right team is crucial to a startup's success.
The 6 Best Ways to Build Website Traffic

The 6 Best Ways to Build Website Traffic

If you want to build your e-business, you've got to attract visitors to your site. Read on to find out which traffic builders really work.
Here's How to Create a Mesmerizing Presentation

Here's How to Create a Mesmerizing Presentation

Presentations can go one of two ways: be a complete snooze fest or an opportunity to get the audience hooked on your company. Here are a few tips on avoiding the drab in lieu of fab.
9 Clever Business Cards You'd Want In Your Wallet

9 Clever Business Cards You'd Want In Your Wallet

We scoured the web to find some of our favorite examples of thinking outside-the-plain-rectangle.
3 Keys to Providing Great Customer Service

3 Keys to Providing Great Customer Service

A great product is the necessary start but listening to customers and responding is how companies flourish.
Synergize Marketing Efforts to Gain New Customers

Synergize Marketing Efforts to Gain New Customers

With press coverage, social media outreach and blog content, you should attract new users to your product.
5 Ways People Hurt Their Credibility Without Even Realizing It

5 Ways People Hurt Their Credibility Without Even Realizing It

What messages are your body signals sending to others? Read this and find out.
6 Reasons to Make Your Business Human on Social Media

6 Reasons to Make Your Business Human on Social Media

Customers are more likely to connect with your brand when they connect with the people behind the logo.
5 Elements of an Irresistible Call to Action

5 Elements of an Irresistible Call to Action

Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
Take a Tip from Bezos: Customers Always Need a Seat at the Table

Take a Tip from Bezos: Customers Always Need a Seat at the Table

A close study of Amazon.com founder Jeff Bezos reveals one of the world's most innovative companies is rooted in one of the oldest ideas. The customer comes first.
How to Get the Word Out About a Product Adored by Customers

How to Get the Word Out About a Product Adored by Customers

Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Branding With the Stars: Celebrity Tactics for Business Owners

Branding With the Stars: Celebrity Tactics for Business Owners

Fame brings dedicated fan bases. Here are the elements you need to build up your persona.
5 Steps To Build Trust Using Content Marketing

5 Steps To Build Trust Using Content Marketing

To get through all the content noise, companies need to focus on building trust. Not only will it help strengthen credibility but also mind share.
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