Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

Lessons in Customer Service From the World's Most Beloved Companies

Lessons in Customer Service From the World's Most Beloved Companies

We shed some light on what these big companies are getting right with customer service, and why.
5 Keys To Making Your Business Thrive on Facebook

5 Keys To Making Your Business Thrive on Facebook

Making Facebook work for your business is mostly a matter of experimenting diligently.
Lure Teetering Customers With Digital Coupons (Infographic)

Lure Teetering Customers With Digital Coupons (Infographic)

Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
Google's Latest Search Update is a Reminder to Focus on Quality

Google's Latest Search Update is a Reminder to Focus on Quality

The search giant recently rolled out a new version of Panda, which routes out spam and websites stuffed with keywords.
The Sweet and Simple Marketing Lesson From 'House of Cards'

The Sweet and Simple Marketing Lesson From 'House of Cards'

You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
How to Create a Marketing Plan

How to Create a Marketing Plan

What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.
Have We Met Before? Getting to Know Your Online Customers.

Have We Met Before? Getting to Know Your Online Customers.

Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.
5 Ways to Tame Your Busy Schedule and Network Like a Pro

5 Ways to Tame Your Busy Schedule and Network Like a Pro

Think youÂ’re too busy to network? Hogwash. Here are tips for making the time to build those critical professional relationships.
Worried About Managing a Company Crisis? Take These 4 Proactive Steps

Worried About Managing a Company Crisis? Take These 4 Proactive Steps

Do advance planning and you'll be able to bring structure, organization and calm if a disaster strikes your firm.
13 Business Productivity Apps for the Real-World Entrepreneur

13 Business Productivity Apps for the Real-World Entrepreneur

Streamline your mobile marketing strategy with these easy-to-use tools.
6 Things I Wish Someone Had Told Me Before I Built a Marketing Department

6 Things I Wish Someone Had Told Me Before I Built a Marketing Department

Save yourself time and stress. Read this before jumping head-first into building a marketing team.
Getting to a Yes With Sales Scripting in 7 Easy Steps

Getting to a Yes With Sales Scripting in 7 Easy Steps

Master the art of sealing the deal by observing your best practices and those of others and consistently applying them.
Managing and Organizing an Effective PR Strategy on a Budget

Managing and Organizing an Effective PR Strategy on a Budget

Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
Google Overtakes Apple as World's Most Valuable Brand

Google Overtakes Apple as World's Most Valuable Brand

When it comes to brand 'value,' a new study suggests that Google may be the new Apple of consumers' eyes.
The First Step to a Great Personal Brand? A Distinct Look.

The First Step to a Great Personal Brand? A Distinct Look.

Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.
How to Avoid Copyright Trouble When Using Online Images (Infographic)

How to Avoid Copyright Trouble When Using Online Images (Infographic)

This infographic explains how to stay on the right side of the law, as well as tips for creating original images.
3 Design Tips for Creating Signs That Attract Customers

3 Design Tips for Creating Signs That Attract Customers

Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
Connecting Brands With Cheap, Fresh and Creative Talent

Connecting Brands With Cheap, Fresh and Creative Talent

Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials.
This Crucial Market Research  Can Help Your Company Shine

This Crucial Market Research Can Help Your Company Shine

Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.
Show Off Your Business Skills in Online Videos. (Really It's OK.)

Show Off Your Business Skills in Online Videos. (Really It's OK.)

As visual creatures, people are swayed by a watching a professional make a case on the small screen.
Gmail Hacks to Score Your Business Extra Productivity

Gmail Hacks to Score Your Business Extra Productivity

With some lesser-known apps, you can set up a networking tool, automate tasks and even guard against foolhardy mistakes.
17 Content Pieces You Can Create Without Writing a Single Word

17 Content Pieces You Can Create Without Writing a Single Word

If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives.
Why the Deal Between Publicis and Facebook Is a Very Big One

Why the Deal Between Publicis and Facebook Is a Very Big One

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
Practical Tips for Hiring an SEO Consultant

Practical Tips for Hiring an SEO Consultant

If managing your site's SEO is beyond your capabilities, working an expert might be your best solution. Here are some important things to keep in mind when hiring a consultant.
A Scientific Take on Viral Marketing

A Scientific Take on Viral Marketing

We take a detailed look at seven classic examples of things that have gone viral and why.
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