Marketing

10 Marketing Startups to Pay Attention to in 2016
Marketing Strategy

10 Marketing Startups to Pay Attention to in 2016

Need an advocate to support your next campaign? A freelancer to write the copy? These sites can help.
Sujan Patel
Think You're Not Ready for a Marketing Budget? Think Again.
Marketing Strategies

Think You're Not Ready for a Marketing Budget? Think Again.

Use these three steps -- whether you've got tons of capital or not -- to build up the all-essential marketing campaign.
Robert Wallace
5 Steps to Becoming the 'Face' of Your Company
Leadership

5 Steps to Becoming the 'Face' of Your Company

Just the presence of a human face on your web site can increase conversion rates. So put yours out there.
Jayson DeMers
5 Tips for Digital Marketing Success
Online Marketing

5 Tips for Digital Marketing Success

Digital marketers fail when they don't follow these golden rules.
Finnegan Pierson
7 YouTube Channels Crushing It That You Can Learn From
YouTube

7 YouTube Channels Crushing It That You Can Learn From

Pranksters? Supplement sellers? Instagram satirists? What do you have in common with these people?
Jonathan Long
International Holidays and Festivals Could Mean Big Business for Online Retailers
International Business

International Holidays and Festivals Could Mean Big Business for Online Retailers

Traditional celebrations in Russia, China and Brazil are three largely unexplored -- and likely lucrative -- ecommerce markets.
Oren Levy
What the Color of Your Logo Says About Your Company (Infographic)
Infographics

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Catherine Clifford
Let These 5 Trends Guide Your 2016 Content-Marketing Resolutions
Content Marketing

Let These 5 Trends Guide Your 2016 Content-Marketing Resolutions

Rewards for high-quality content, ad blockers and content writing teams are some things to look for in the coming year.
Kelsey Meyer
Creating Pinnacle Content to Measure, Evaluate, Empower
Content Marketing

Creating Pinnacle Content to Measure, Evaluate, Empower

Continuous evaluation and evolution of your strategy is just as important as the actual content you publish.
Rebekah Iliff
5 New Strategies for the New Year
Marketing Strategies

5 New Strategies for the New Year

Your marketing action checklist for 2016.
Ann Handley
A Simple Guide to Help You Get Started With Video Content
Video Marketing

A Simple Guide to Help You Get Started With Video Content

If you find yourself intimidated by the concept of creating video content, you're not alone.
Matt Aunger
The Challenges of Doing the Publicity Circuit for Your Business
The Grind

The Challenges of Doing the Publicity Circuit for Your Business

Between the talks, workshops, interviews and events, speaking constantly about your business can be a bit of a grind.
Adina Grigore
5 Free Influencer Outreach Templates for Your Content Campaigns
Influencers

5 Free Influencer Outreach Templates for Your Content Campaigns

These free templates will help you streamline the all-important influencer outreach process.
Aaron Agius
After a Decade of Headline-Grabbing Ads, GoDaddy Is Quitting the Super Bowl
Advertising

After a Decade of Headline-Grabbing Ads, GoDaddy Is Quitting the Super Bowl

'We don't need to grow brand awareness domestically any more,' according to the company's CMO.
Geoff Weiss
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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