News and Articles About Marketing
Don't break the hearts of your clients by pretending to offer something better than what you really have.
The last thing you want to do is cause your visitors to quickly leave your website, especially if it is due to something avoidable.
If you want to move beyond others preconceived notions about you, ask yourself these questions.
Corporate social-responsibility programs have become more commonplace in today's corporate world. Here's why some executives are pursuing them.
Marketers will now have access to more nuanced references, not just explicit mentions.
The fan favorite will be available at the end of August for some dedicated customers.
Bottom line: Using these words can help you convert readers into paying customers.
Even if a business has the best product or service, if its site doesn't communicate its messages quickly, valuable customers will be lost to competitors.
You don't want to look like a deer in headlights on television, so do some due diligence before appearing on air.
Headlines are often the first thing customers read, and if they're boring, they'll move on faster than you can blink. Learn how to create attention-grabbing headlines.
For a number of reasons, founders and executives should be putting more of their marketing dollars in this underserved area.
By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.
With the Gen Y generation being an influential bunch, brands need to focus on two things to get their attention.
Here's a hint: It's all about social media.
Coming up with your own holiday can be a magnet for publicity, social attention and more sales. Here's how to do it.
The South Korean has affixed signs at airport power outlets that needle the Apple iPhones notoriously poor battery performance.
High-profile customers confer benefits beyond the sheer monetary value of the stipend.
Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.
If you think reporters are scary, don't. They're human beings, too.
The better you become at using these tools, the better you will become at having a site that is perfectly optimized in Google.
Advice from six marketing experts on how to set marketing goals, stay focused on them and execute like nobodys business.
PR firms need to do a better job of educating clients about whats required of them in the age of the Internet.
There are many variations of this format kicking around, but this is one of the simplest approaches.
Even with all the changes to SEO, search still plays the biggest role in whether visitors land on your page.
How can we get more ideas more consistently? Theres inspiration everywhere. Weve just got to keep our eyes open.
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