Marketing

Simple Grammar Tips for Small Businesses
Writing

Simple Grammar Tips for Small Businesses

Review these helpful tips before sending that news release or printed material out into the world.
17 Things That Belong in Your Editorial Planner
Content Marketing

17 Things That Belong in Your Editorial Planner

If you're struggling with content marketing, organizing and keeping track of these fields should help.
Aaron Agius
The Art of Making Customers Happy on Social Media
Customer Relationship

The Art of Making Customers Happy on Social Media

If you sell something online or if you run a business with an online presence, you have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week. Sometimes its more art than science.
Kevan Lee
4 Easy Steps to Get You on TEDx Talks
Public Speaking

4 Easy Steps to Get You on TEDx Talks

Lights! Camera! Action! Here's how to get there.
Jonathan Li
Further Engage Customers By Creatively Distributing Your Brand
Branding

Further Engage Customers By Creatively Distributing Your Brand

There's more to distribution than just keeping your shelves stocked with products.
Jim Joseph
What You Need to Know About Google's Recent 'Phantom' Update
Websites

What You Need to Know About Google's Recent 'Phantom' Update

If you're up to date with the search giant's mobile requirements, you need to make sure you have quality content.
Thomas Smale
4 Steps to Attracting and Building Better Customers
Customer Loyalty

4 Steps to Attracting and Building Better Customers

When you're operating on a budget, you can't fulfill every whim, so part of the responsibility -- and surely thrill -- of owning a business is learning to set and then meet your clients' expectations.
Jana Barrett
What They Haven't Told You About Mobile-First Marketing
Mobile Marketing

What They Haven't Told You About Mobile-First Marketing

While many brands understand the importance of a strong mobile presence, they do not necessarily know how to get there.
Gilad Bechar
How to Create an Awesome Blog
Online Marketing

How to Create an Awesome Blog

Having a popular blog isn't a matter of luck. Learn a four-step strategy that makes your blog one that your target market can't wait to read.
Mitch Meyerson
6 Ways to Build a Rabid Following on Social Media
Content Strategy

6 Ways to Build a Rabid Following on Social Media

Whatever your industry, you're in the business of content marketing.
Jon Nastor
Why Your Target Market Is Not, That's Right, Not Important
You've Arrived

Why Your Target Market Is Not, That's Right, Not Important

Instead, zero in on "the profitable niche."
Gene Hammett
Presented by
5 Ways to Respond to Negative, Evil Emails
Emotional Intelligence

5 Ways to Respond to Negative, Evil Emails

These are proven methods for keeping your emotions within reason, so that you don't hit 'send' while your emails, tweets, comments, and virtual chime-ins are still flaming.
Travis Bradberry
4 Ways to Grow Your Business at Trade Shows
Trade Shows

4 Ways to Grow Your Business at Trade Shows

There is no greater opportunity to boost your business than when everyone who matters in your industry is under one roof.
Pratik Dholakiya
Why We Click: The Simple Psychology Behind Calls to Action
Online Marketing

Why We Click: The Simple Psychology Behind Calls to Action

4 ways marketers can tap into the human brain to drive customer action.
Cynthia Price
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read