News and Articles About Marketing
Before you reach out to a public-relations firm, make sure you answer these three questions.
A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.
If you're looking for new customers, look no further than the people already using your product.
While executives and marketers rely on a whole lot of applications, software services and platforms to seal the deal, they may be underutilizing this secret weapon.
Collect as much information as you can on your target market so you can create a rich statement and experience.
If your company culture hasn't yet embraced the power of social media, it is at risk of getting steamrolled by competitors. Here are four tips on staying in the game and building a more social business.
The better your site structure, the better your chance of higher ranking in the search engines.
Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
Grow your first-time customers into loyal brand followers with these techniques.
How you can cast aside your writer's block and write more prolifically.
If you want to find the best keywords for your business, avoid these all-too-common missteps.
True to his ways, the former Microsoft CEO knows how to get the crowd riled up.
No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.
Online marketing and SEO expert Neil Patel explains how this listing format can help you rank better in search results.
The list of people willing to receive your marketing messages is a fundamental business asset that you can grow with steady effort.
Don't break the hearts of your clients by pretending to offer something better than what you really have.
The last thing you want to do is cause your visitors to quickly leave your website, especially if it is due to something avoidable.
If you want to move beyond others preconceived notions about you, ask yourself these questions.
Corporate social-responsibility programs have become more commonplace in today's corporate world. Here's why some executives are pursuing them.
Marketers will now have access to more nuanced references, not just explicit mentions.
The fan favorite will be available at the end of August for some dedicated customers.
Bottom line: Using these words can help you convert readers into paying customers.
Even if a business has the best product or service, if its site doesn't communicate its messages quickly, valuable customers will be lost to competitors.
You don't want to look like a deer in headlights on television, so do some due diligence before appearing on air.
Headlines are often the first thing customers read, and if they're boring, they'll move on faster than you can blink. Learn how to create attention-grabbing headlines.
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