Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Don't Overlook Print When Mapping Out Your Startup Marketing Plan
Startups

Don't Overlook Print When Mapping Out Your Startup Marketing Plan

An exclusively online marketing strategy can't give potential customers something to hold onto.
Katherine Halek
How to Create a Successful DIY Video on a Budget
Video Tips

How to Create a Successful DIY Video on a Budget

This guide for beginners will help startups and entrepreneurs create a high-quality video at a low cost.
Jennifer Jager
Lobster Went From Prison Food to Delicacy. Your Product Can, Too. (Infographic)
Infographics

Lobster Went From Prison Food to Delicacy. Your Product Can, Too. (Infographic)

The 'cockroach of the sea' wasn't always so swanky. It was cleverly rebranded. Dig into the creature's remarkable tale to learn how you can boost perception of your product's value.
Kim Lachance Shandrow
What Brands Need to Do to Beat the 'Cheap' Perception
Marketing

What Brands Need to Do to Beat the 'Cheap' Perception

Companies need to build a strategy that emphasizes a product's value proposition for the more desirable label of "affordable."
Heberto Calves
5 Ways To Optimize Your Digital Marketing Budget
Digital Marketing

5 Ways To Optimize Your Digital Marketing Budget

A modest budget can yield impressive results, if you stretch every dollar with careful analysis and patient remarketing.
Rocco Baldassarre
Here Are 6 Data-Backed Tricks for Getting Your Sales Emails Opened
Email

Here Are 6 Data-Backed Tricks for Getting Your Sales Emails Opened

With over 100 billion emails sent every day, it's getting harder and harder to stand out from the other scores of attention-seeking messages your customer deals with each day. But it's far from hopeless.
Matthew Bellows
When You Make Your List of Savviest Marketers, Put the Girl Scouts at the Top
Marketing

When You Make Your List of Savviest Marketers, Put the Girl Scouts at the Top

The success of the Girl Scouts' selling diet-busting boxes of cookies, year after year for generations, rates as one of the best marketing programs ever.
Tor Constantino
Shark Tank's Barbara Corcoran: How This One Little Thing Got My Company Big Publicity
Publicity

Shark Tank's Barbara Corcoran: How This One Little Thing Got My Company Big Publicity

A little love from the media can do wonders for your business -- you just need to know what to give them.
Lauren Covello
With Your Marketing Plan in Place, It's Time to Talk Tactics
Marketing Plans

With Your Marketing Plan in Place, It's Time to Talk Tactics

Identifying the tactics of your marketing plan should flow smoothly out of the strategies you've identified that will drive your business forward.
Jim Joseph
Vince Vaughn Is Now Appearing in Free, Cheesy Stock Images You Can Download
Photography

Vince Vaughn Is Now Appearing in Free, Cheesy Stock Images You Can Download

Getty Images teams up with the cast of the upcoming film 'Unfinished Business.'
Kate Taylor
This Is the No. 1 Mistake Salespeople Make
Sales Strategies

This Is the No. 1 Mistake Salespeople Make

Want to drive tons of new revenue for your startup. Avoid making this mistake at all costs.
Jason Fell
The Emotional Factors That Drive the Buying Behavior of Affluent Customers
Marketing

The Emotional Factors That Drive the Buying Behavior of Affluent Customers

Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.
Dan S. Kennedy
6 Tricks to Optimize Your Site for Search Engines and Real People
Online Marketing

6 Tricks to Optimize Your Site for Search Engines and Real People

Follow this expert advice for designing web pages that attract eyeballs without turning off the search engines.
Mitch Meyerson
7 Common Mistakes Companies Make With Google AdWords
Google AdWords

7 Common Mistakes Companies Make With Google AdWords

If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
Eric Siu