Marketing

News and Articles About Marketing

3 Crucial Elements of a Successful Dual-Channel Commerce Strategy
Digital Marketing

3 Crucial Elements of a Successful Dual-Channel Commerce Strategy

Brick and mortar is fine. But make room for digital marketing at the same time.
Andrew Van Noy
What Consumer Brands Need to Know About YouTube
YouTube

What Consumer Brands Need to Know About YouTube

With more than 1 billion unique monthly viewers, YouTube is a distribution channel few marketers can afford to ignore.
Danny Wong
The 3 Ways to Market Your Brand Without a Budget
Branding

The 3 Ways to Market Your Brand Without a Budget

A strong product and excellent customer relationship management can compensate for a paltry marketing budget.
Bill Connolly
A 4-Step Plan for Customer Follow Up
Sales

A 4-Step Plan for Customer Follow Up

When the answer is "no," rephrase the question.
William Ballard
Is There a Difference Between a Product and a Brand?
Branding

Is There a Difference Between a Product and a Brand?

You probably guessed it, the answer is yes, and it all has to do with emotions.
Jim Joseph
5 Marketing Lessons Learned From Southeast Asian Street Vendors
Marketing

5 Marketing Lessons Learned From Southeast Asian Street Vendors

This region is like the Internet come to life -- and everyone's an entrepreneur.
Christian Martin
Find Your Event-Planning Niche
Startup Kit

Find Your Event-Planning Niche

Specializing on just one target market -- corporate or social events -- then narrowing your focus within that market will help you become the event planner everyone seeks out.
The Staff of Entrepreneur Media, Inc.
4 Essentials for Capturing and Converting Mobile Shoppers
Mobile Marketing

4 Essentials for Capturing and Converting Mobile Shoppers

Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
Eric Samson
5 Secrets for Increasing Conversions on Your Site
Web Design

5 Secrets for Increasing Conversions on Your Site

Improving online sales is a constant process of looking at your website as your visitors see it.
Larry Alton
Why the Online Marketplace Is Perfect for Women in Business
Social Media Marketing

Why the Online Marketplace Is Perfect for Women in Business

Social platforms -- and the ability to get personal -- are powerful tools for women entrepreneurs.
Sumi Krishnan
How Podcasts Can Attract Leads and Drive Sales
Online Marketing

How Podcasts Can Attract Leads and Drive Sales

Here's what you need to know to create podcasts that stand out from the crowd and attract your target audience.
Mitch Meyerson
Organic Social Media, the Marketing Tool That Sells Nothing to Anybody
Social Media Marketing

Organic Social Media, the Marketing Tool That Sells Nothing to Anybody

It's hard enough persuading a stranger to buy something online. Asking them to like you is too much.
Ryan Urban
4 Tactics To Create Brand Loyalty Through Relationship Marketing
Branding

4 Tactics To Create Brand Loyalty Through Relationship Marketing

Relationship marketing not only helps build your consumer base but also your brand, which in turn can increase revenue.
Brian Horn
Bud Light's Lighthearted 'Up for Whatever' Campaign Takes a Dark Turn
Marketing

Bud Light's Lighthearted 'Up for Whatever' Campaign Takes a Dark Turn

The company apologized for its tonedeaf marketing message.
Carly Okyle
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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