Marketing

Recruiting Employees -- and Their Friends -- to Market Your Brand
Branding

Recruiting Employees -- and Their Friends -- to Market Your Brand

4 ways to get your staff actively involved in promoting your business
Lisa Vallee-Smith
6 Ways a Sub-Optimized B2B Brand Costs You Money
Branding

6 Ways a Sub-Optimized B2B Brand Costs You Money

Are you bleeding money by promoting a sub-optimized brand? Here's what to look for.
Chris Wirthwein
33 Tips to Help You Ace a Media Interview (Infographic)
Publicity

33 Tips to Help You Ace a Media Interview (Infographic)

Dispel nerves and put your best foot forward when getting face time with reporters.
Nina Zipkin
How Growing Up With the Internet Made Millennials Different
Millennials

How Growing Up With the Internet Made Millennials Different

The generation dubbed "digital natives'' prefer YouTube to TV and the World Cup to bowl games. Marketers need to adapt.
Jeff Urban
Conferences Are Good for Networking but Great for Marketing
Marketing

Conferences Are Good for Networking but Great for Marketing

Even a tedious conference is a good opportunity to get you and your product in front of potential customers.
Derek Newton
6 Fundamentals for Succeeding at Online Marketing
Online Marketing

6 Fundamentals for Succeeding at Online Marketing

Establishing an online business is simple. Getting the basics right and building from there is more complicated.
Erica Riegelman
7 Mistakes That Will Doom Your Marketing Automation Implementation
Online Marketing

7 Mistakes That Will Doom Your Marketing Automation Implementation

If you're not careful, you can make fatal mistakes that do more harm than good to your marketing. Even small mistakes can cause your company a bit of embarrassment that's best avoided.
Aaron Agius
7 Quick Tips for Redesigning Your Company Logo (Infographic)
Infographics

7 Quick Tips for Redesigning Your Company Logo (Infographic)

Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.
Kim Lachance Shandrow
The Most Important Thing You Must Do as a Hardware Startup
Product Development

The Most Important Thing You Must Do as a Hardware Startup

You can't develop your product while living in a cave. Instead, "pre-sell" it via crowdfunding and email marketing.
John Teel
To Stand Out From the Competition, You Need to Offer Distinct Emotional Benefits
Branding

To Stand Out From the Competition, You Need to Offer Distinct Emotional Benefits

Most products or services typically offer the same functional benefits. What separates one from the other, however, is the branding.
Jim Joseph
Girl Scouts Raise $250,000 After Rejecting Donor Who Didn't Want Funds to Go to Transgender Scouts
Crowdfunding

Girl Scouts Raise $250,000 After Rejecting Donor Who Didn't Want Funds to Go to Transgender Scouts

The Western Washington state chapter of the youth organization has piggy-backed on growing awareness and acceptance of what it means to be transgender.
Catherine Clifford
A Simple Guide to Using Multiple Blogging Platforms in Your Content Strategy
Content Marketing

A Simple Guide to Using Multiple Blogging Platforms in Your Content Strategy

Here is how you can grow and scale your audience on alternative blogging platforms while still maintaining a robust and healthy central blog of your own.
Brian Honigman
Have a Burning Business Question? Ask the Expert: Jim Joseph.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Jim Joseph.

Our expert Jim Joseph is looking to take your questions on everything marketing including branding, positioning, social media and the digital world.
Andrea Huspeni
Lessons From 7 People Who Got Rich and Famous on Social Media
Social Media

Lessons From 7 People Who Got Rich and Famous on Social Media

When you have fame, money-making opportunities also begin presenting themselves.
Thomas Smale
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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