Marketing

News and Articles About Marketing

Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke

Angry Yelpers turned on a hotel after an article claimed the hotel fined newlyweds for guests' negative online reviews. Now, the hotel claims it was all a misunderstanding.

The Real Cost of Giving Terrible Customer Service

What you can learn from one startup that botched a delivery and lost me as a customer forever.

Dear Entrepreneur, You're Telling the Wrong Story

Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.

Power Networking in 3 Steps

Doing business often comes down to leveraging the people you know -- those who will rally for you. Here's how to build that army.

5 Tools to Help Make Your Data Visualization Look Stunning

With more companies turning to data visualization to explain difficult or broad topics, a new crop of tools are popping up to make your designs beautiful.

Refine Your Advertising Language With These 5 Strategies

Even if your product really is new and improved, there is a more memorable way to say so in your advertising.

How to Make Your Content Go Viral

One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!

The 7 Content Marketing Trends You Should Be Doing Now

In the next 18 months, expect these content marketing trends to make waves. Get a head start by implementing these strategies now.

If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.

Avoid This Big Mistake When Optimizing Your Site for Search

Online marketing expert Neil Patel says this is one of the most common SEO mistakes and can negatively impact how your site ranks in searches online.

6 Not-So-Obvious Places to Find Your Target Market

Your ideal customers are out there waiting for you. Here's how to find them.

Don't Overlook These Small, Quick Steps to Powerful Brand-Building

How to strategically curate brand-building content in short chunks of time.

Why TD Bank's Emotional 'Thank You' Video Is Marketing Magic

The viral video, which features a talking ATM that dispenses incredible gifts for customers, is as emotionally poignant as it is commercially impactful.

Don't Miss the Digital Transformation in Luxury Brand Marketing

The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.

Don't Just Develop Your Company Brand, Think About Your Personal One, Too

Building your own brand can do wonders for your business. Here are three quick tips to get your started.

How Every Single Business Can Benefit From a Blog

Getting website traffic isn't rocket science. You can see incredible gains by simply creating a curated blog.

Why I Stopped Using 'Actually' and 'But' In My Customer Service Emails

Some words can detract from your message. Avoid them if you want to achieve more powerful and pointed communication.

Google Hangout: Kick Up Your Online Marketing With This Expert Advice

Neil Patel shares some of his top SEO and content-marketing secrets.

5 Factors Breaking Your B2B Content Marketing Budget

Content marketing to other businesses is a lucrative play, but less so if you don't avoid these pitfalls.

Foster Organic Traffic in a Crowded Internet With These 6 Steps

For new and established businesses alike, organic traffic is a precious resource, and building it can seem insurmountable.

Marketing 101: The Art of Storytelling

The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.

What Angry Birds Can Teach Old Sales Pros About New Sales Tricks

Sales veterans, don't endure a Willy Loman twilight. Get the knack for social media and you'll dream of what you might have done with it back-in-the-day.

5 Ways to Make Sure Your Emails Get Opened (Infographic)

Follow these tips to ensure the recipients of your messages don't hit the delete key, or worse, unsubscribe.

How to Build a Digital Reputation When You Have No Time

Here are four steps to quickly create a strong online reputation.
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