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Marketing

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Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

Video: Likeanomics and the Power of Marketing InfluencePlay Video

Likeanomics and the Power of Marketing Influence (Video)

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Running a business can be like being in a popularity contest. The most beloved one comes out on top. Here's insight on how to come out a winner.
July 5, 2013 in Marketing Basics
Connecting With Customers: How to Market to Their Emotions

Connecting With Customers: How to Market to Their Emotions

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Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
July 5, 2013 in Marketing Basics

6 Ways to Protect Your Digital Brand

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Travel blogger Turner Barr recently watched a moneyed corporation allegedly steal his brand identity. Here’s how to ensure it doesn’t happen to you.
July 2, 2013 in Marketing
Marketing on a Dime: 3 Lessons From a First-Time CMO

Marketing on a Dime: 3 Lessons From a First-Time CMO

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Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.
July 1, 2013 in Marketing Basics

Answers to Your Important Content Marketing Questions

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Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.
June 27, 2013 in Marketing Basics

Before you Startup: Survival Tips for New Grads

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Even if entrepreneurship is on the horizon, getting a job may be your most imminent need. Here, YE’s Antonio Neves offers up some top pointers to recent grads.
June 27, 2013 in How To Start a Business
Lessons from Paula Deen: How What You Say Can Damage Your Brand

Lessons from Paula Deen: How What You Say Can Damage Your Brand

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The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
June 24, 2013 in Branding
5 Ways to Make Your Product Sell Itself

5 Ways to Make Your Product Sell Itself

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With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
June 21, 2013 in Marketing Basics

Lego’s Secrets for Brand Longevity

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How young entrepreneurs can emulate the success of powerhouse brand Lego.
June 21, 2013 in Grow Your Business
Marketing Lessons From This Summer's Blockbuster Movies

Marketing Lessons From This Summer's Blockbuster Movies

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Partnering with other companies on your marketing efforts can be a great way to maximize your reach. Here are lessons from three blockbuster movies taking partnership marketing to new levels.
June 20, 2013 in Marketing Ideas
3 Steps to Creating Your Branding Message

3 Steps to Creating Your Branding Message

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Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
June 19, 2013 in Branding

What Not to Hook a Media Pitch to, Ever

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You may think your product or service is always newsworthy, but that’s not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
June 18, 2013 in Grow Your Business
Small-Business Owners: Working Harder, But Optimistic

Small-Business Owners: Working Harder, But Optimistic

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More than seven in 10 small-business owners say they expect to generate more revenue in 2013 than they did last year.
June 17, 2013 in Business Management
Bonnaroo's Founder on Hosting a Blockbuster Bash

Bonnaroo's Founder on Hosting a Blockbuster Bash

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Rick Farman, the co-founder of Superfly Presents, the company behind music festival Bonnaroo, offers advice about successful events.
June 13, 2013 in Networking

Bonnaroo Founder's 9 Tips for Throwing a Blockbuster Bash

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Rick Farman, the co-founder of Superfly Presents, the production company behind music festival Bonnaroo, provides young entrepreneurs advice about crafting a successful event.
June 13, 2013 in How To Start a Business
Read This Email. Why Again?

Read This Email. Why Again?

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Many small businesses promote their products, services and discounts through emails. But how do you get customers reading? Our Team Digital has the answer.
June 10, 2013 in Online Marketing

Marketing ROI: Budgeting Your Money Wisely

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Calculating the return on investment for your marketing can sometimes seem impossible. Yet it's necessary to make sure you're budgeting wisely. Here's how to translate your efforts into numbers.
June 10, 2013 in Marketing Basics

8 Startup Events and News to Know About This Week

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Master the art of cross-channel marketing at Integrated Marketing Week, take advantage of the guerrilla pitch opportunity of the year, enter the NY startup scene with drinks and demos at 3rd Ward in Brooklyn, become a social media superstar, create a happy and positive business environment, rumors predict new Apple iPad5 and MacBook Air release, PandoDaily hosts Fred ‘The Don’ Wilson for a 90-minute, on stage shakedown, refine new ideas and find your MVP at Lean Startup Machine… This week’s notable news and startup events for young treps.
June 10, 2013 in Young Entrepreneurs

Would You Date Your Brand?

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Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?
June 9, 2013 in Branding

Branding Made Personal: 3 Steps to Building a Stellar Personal Brand

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Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
June 7, 2013 in Branding
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

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Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
June 7, 2013 in Marketing Basics
How to Become a Media Darling

How to Become a Media Darling

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A spot on a major media outlet's ranking can spell big-time exposure for an entrepreneur. Here's how to turn the heads of the editors who create them.
June 6, 2013 in Marketing Basics
How to Make the Most of YouTube's New Redesign

How to Make the Most of YouTube's New Redesign

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The video site's new One Channel design rolls out today. Here's a look at how businesses are optimizing their channels, and how you can, too.
June 5, 2013 in Social Media

Mobile App Marketing 101: How to Spread the Word About Your App

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You have to be savvy about marketing your app if you want it to be a success. Waiting until it goes on the market is too late. Here are six strategies to help you get started.
June 5, 2013 in Apps & Software
How to Turn Your Startup Into a Lean, Mean Marketing Machine

How to Turn Your Startup Into a Lean, Mean Marketing Machine

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Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
June 4, 2013 in Marketing Basics
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