News and Articles About Marketing
The huge majority of retailers own just one store but consumers have few options for local gift cards. There is a big unmet demand.
Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.
Google is starting to factor HTTPS into its search results.
There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
Your company web site is its public face on the Internet. Shape the design and message with the help of everyone in your organization who works with your audience.
A spot on TV is a rare opportunity, but if you get the basics right, the audience will want to see and hear from you again.
Hollywood stars are labeled 'faker' than their online counterparts.
Using these large sets of information can help create stories that are targeted to your audience.
Most startups do not have the resources to hire expensive design firms. The alternative provides another way.
Online marketing expert Neil Patel offers some useful tips and resources for determining what you should write about online.
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
Adjust the time frame to be more agile to respond to change on the ground (or on the web).
Business owners should assess their resources before trying to share on too many platforms if valuable posts are the goal.
Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
Online marketing expert Neil Patel shares his best tips for getting an edge on your competitors.
A report finds advertising directly to consumers, based on where they are and their known interests, will be a $400 billion industry next year.
A strong marketing stunt can be a valuable tool for any company. Here are 10 that stirred up some attention.
A look at the relative effectiveness of videos, blog posts, infographics, case studies and other online storytelling tools.
Angry Yelpers turned on a hotel after an article claimed the hotel fined newlyweds for guests' negative online reviews. Now, the hotel claims it was all a misunderstanding.
What you can learn from one startup that botched a delivery and lost me as a customer forever.
Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.
Doing business often comes down to leveraging the people you know -- those who will rally for you. Here's how to build that army.
With more companies turning to data visualization to explain difficult or broad topics, a new crop of tools are popping up to make your designs beautiful.
Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!
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