Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

5 Tips to Make Your In-Store Mobile Marketing More Engaging
Mobile Marketing

5 Tips to Make Your In-Store Mobile Marketing More Engaging

When customers find a predictable and enjoyable experience on their devices when they enter your store, they'll surely come back for more.
Dave Wentker
It's Time to Diversify Your Online Sales Strategy
Ecommerce

It's Time to Diversify Your Online Sales Strategy

Do some creative marketing. The number of places your product can be showcased is expanding.
Derek Newton
5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare
Holiday marketing

5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare

As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.
Tara Sporrer
11 Clever Ways to Promote Your Podcast to the World
Podcasts

11 Clever Ways to Promote Your Podcast to the World

Have you exhausted all the different channels for marketing your show?
Joan Stewart
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3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Email Marketing

3 Easy Steps to a Winning Welcome Series for New Email Subscribers

Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Cynthia Price
Data is Not an Insight
Marketing

Data is Not an Insight

Numbers, stats, profiles, trends and historical reviews are a start, but you have to think for yourself.
Jim Joseph
6 Reasons Why You Should Quit Facebook
Facebook

6 Reasons Why You Should Quit Facebook

Studies show the social network drives us to spend more and work less and makes us unhappy.
Anna James
Capturing Repeat Customers Is the Magic of Growth Hacking
Repeat customers

Capturing Repeat Customers Is the Magic of Growth Hacking

Companies like Amazon and Twitter have mastered the art of paying attention to the consumers already at hand.
Ryan Holiday
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The 4 Pillars New Brands Must Communicate to Their Audience
Ask the Expert

The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
Mel Carson
How the End of Facebook 'Like-Gating' Will Benefit Brands
Social Media

How the End of Facebook 'Like-Gating' Will Benefit Brands

Facebook put an end to the common social media marketing strategy Wednesday, but that may just be a good thing.
Mairead Ridge
The 10 Essential Tips for B2B Marketing Success in a Digital Economy
Marketing Strategies

The 10 Essential Tips for B2B Marketing Success in a Digital Economy

In the age of digital selling, here is how small B2B-focused businesses can get back into the discussion with customers.
Dan Newman
Will Consumers Revolt Against Pervasive Online Advertising?
Online Advertising

Will Consumers Revolt Against Pervasive Online Advertising?

Privacy concerns and the availability of ad-blocking software may force online businesses to rethink how they reach their audiences.
Larry Alton
One Way to Boost Your Facebook Ad's Click Through Rate
Facebook advertising

One Way to Boost Your Facebook Ad's Click Through Rate

When it comes to advertising on Facebook, there's a specific formula for imagery and text.
Tanya Benedicto Klich
4 Ways to Make Your Business a Powerful Customer Magnet
Business Circle

4 Ways to Make Your Business a Powerful Customer Magnet

Attract new customers super fast with these techniques.
Chip R. Bell