Marketing

4 'Furious' Entrepreneurial Lessons I Learned From a YouTube Celebrity Named Pete
Data-Driven Marketing

4 'Furious' Entrepreneurial Lessons I Learned From a YouTube Celebrity Named Pete

What lessons can a competitive eater and bodybuilder offer entrepreneurs? You'd be surprised.
Nathan Resnick
5 Ways to Improve Your Content-Marketing Strategy in 2016
Data-Driven Marketing

5 Ways to Improve Your Content-Marketing Strategy in 2016

Thinking beyond a blog and taking a close look at all key performance indicators are just a few ways you can maximize content marketing in the New Year.
Jonathan Long
7 Things Reporters Wish PR Pros Would Do
Data-Driven Marketing

7 Things Reporters Wish PR Pros Would Do

With the holiday season in full swing, here are a few pitching behaviors on reporters' wish lists.
5 Ways to Make Your Employees Your Greatest Brand Advocates
Data-Driven Marketing

5 Ways to Make Your Employees Your Greatest Brand Advocates

An employee-advocacy program can be a powerful thing.
Heather R. Huhman
5 Psychology Tactics That Will Help Retailers Win Customers' Hearts and Minds
Data-Driven Marketing

5 Psychology Tactics That Will Help Retailers Win Customers' Hearts and Minds

Instead of relying on shock-and-awe tactics this holiday season, here is how businesses should approach their battle for consumers' dollars.
Liraz Margalit
6 Tips for How to Build Your Startup's Brand From Scratch
Ready To Launch

6 Tips for How to Build Your Startup's Brand From Scratch

How does your brand talk? Dress? Make its choices of movies and food? No, these are not crazy questions.
Jayson DeMers
Welcome to Guest Blogging 101
Data-Driven Marketing

Welcome to Guest Blogging 101

The first step is to produce an amazing piece of writing that stands out from the crowd.
David Koji
5 Steps to Skyrocket That Great Idea Into Market Launch
Data-Driven Marketing

5 Steps to Skyrocket That Great Idea Into Market Launch

It's tricky business balancing creativity with market-trend reality. Here are a few ways to make your new product launch the best it can be.
William Hall
Shhh! This Philadelphia Hair Salon Is Putting a Stop to Awkward Small Talk
Data-Driven Marketing

Shhh! This Philadelphia Hair Salon Is Putting a Stop to Awkward Small Talk

Stylists at BLO/OUT Blow Dry Bar are trimming more than just hair. They're cutting out the chit chat, too. Here's why.
Kim Lachance Shandrow
How Beyoncé Turned Flash Tattoos Into Much More Than a Flash-in-the-Pan Success
Data-Driven Marketing

How Beyoncé Turned Flash Tattoos Into Much More Than a Flash-in-the-Pan Success

Pay attention to how the Queen Bey herself created -- by chance -- a slam-dunk collaboration for a growing brand.
Tracey Wallace
4 Marketing Tactics for Appealing to Generation Z
Data-Driven Marketing

4 Marketing Tactics for Appealing to Generation Z

The generation just now graduating high school is similar to but distinct from their millennial older siblings.
Christie Garton
5 Pro Tips for a Successful Do-It-Yourself Public Relations Campaign
Data-Driven Marketing

5 Pro Tips for a Successful Do-It-Yourself Public Relations Campaign

You don't need to write the five-figure check to sign up for professional PR services.
Craig Corbett
How the Tacky Sweater Holiday Novelty Became Big Business
Data-Driven Marketing

How the Tacky Sweater Holiday Novelty Became Big Business

Tipsy Elves has moved beyond the national ugly Christmas sweater phenomenon and into bigger markets.
Peter Gasca
50 Online Marketing Influencers to Watch in 2016
Data-Driven Marketing

50 Online Marketing Influencers to Watch in 2016

Which experts stand out and have proven themselves to be leading authority figures?
Jayson DeMers
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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