Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Read More

News and Articles About Marketing

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current

Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis.
Finding Customers Fast and the 80/20 Rule of Sales

Finding Customers Fast and the 80/20 Rule of Sales

It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
8 Tips for Marketing Success on a Self-Funded Budget

8 Tips for Marketing Success on a Self-Funded Budget

Time is what you need to spend when your shoestring startup has no marketing budget. With patience and persistence, you will build the loyal audience you need to succeed.
The Quality of Your Life Depends on Who's In Your 'Room'

The Quality of Your Life Depends on Who's In Your 'Room'

Ask yourself, if you had to spend eternity with everyone you accepted, whom would you choose?
5 Secrets to Creating an Impactful Brand

5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
21 Ways to Make Your Boring Trade Blog Interesting

21 Ways to Make Your Boring Trade Blog Interesting

When it comes to content marketing, this is your definitive guide to creating content that will engage your readers and endear them to your brand.
How Fusion Marketing Could Help Your Business

How Fusion Marketing Could Help Your Business

Joining your marketing efforts with those of another company could be a great way of driving sales.
Why This Retailer Still Insists on Printing a 12-Pound Catalog

Why This Retailer Still Insists on Printing a 12-Pound Catalog

While most companies have shifted their catalogs online, some continue to go the printed route.
67 Tools That Will Help You Grow Your Email List

67 Tools That Will Help You Grow Your Email List

Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
5 Extremely Effective Content Marketing Formats

5 Extremely Effective Content Marketing Formats

One won't better than the others, so it's important to test them all to find a sweet spot.
'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers

'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers

In this video, sales expert Perry Marshall uses a colorful story to explain how the 80/20 rule applies to zeroing in on the customers who are most profitable to your business.
How Landing a Brand Licensing Deal Can Boost Manufacturers

How Landing a Brand Licensing Deal Can Boost Manufacturers

A choice a brand licensing deal can quantum jump a manufacturer to the next level.
Take a Cue From 'Game of Thrones' in Content Marketing

Take a Cue From 'Game of Thrones' in Content Marketing

Though you needn’t worry about trials by combat or a brood of dragons, the quest to capture eyeballs can certainly feel like a struggle.
Reviving an Old Brand = Nostalgia Driven Profit

Reviving an Old Brand = Nostalgia Driven Profit

Bringing back a well-known brand can save millions in upfront marketing, while the name recognition captures attention in a crowded marketplace.
5 Reasons Why Pay Per Click Ads Work for Small Budgets

5 Reasons Why Pay Per Click Ads Work for Small Budgets

PPC ads are so effective that by the time you can afford more, you may not need more.
5 Presentation Lessons From Apple's New Rock Star

5 Presentation Lessons From Apple's New Rock Star

A VP at the company wowed the crowd at its recent developer conference. Here's how you can do the same at your next talk.
Modern Marketers Need to Speak 'Engineer'

Modern Marketers Need to Speak 'Engineer'

Creativity is still necessary, but the skills to access data and track campaigns are now a must.
Why 'Pixie-Dust' PR Programs Are Bad for Startups

Why 'Pixie-Dust' PR Programs Are Bad for Startups

Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming.
Even Your Stomach Contributes to Your Personal Brand

Even Your Stomach Contributes to Your Personal Brand

What you eat and drink when out with clients reflects back on you, so be deliberate in your choices.
3 Deadly Mistakes of Infographic Creation

3 Deadly Mistakes of Infographic Creation

These pieces of content can really bring in visitors and social shares, but make sure they don't fall into one of these errors.
Netflix Launches Food Truck to Promote 'Orange Is the New Black'

Netflix Launches Food Truck to Promote 'Orange Is the New Black'

Starting this week, Crazy Pyes food truck will be serving up fruit pies and ice cream across the U.S.
Top 10 Ways to Get People to Read and Respond to Your Emails

Top 10 Ways to Get People to Read and Respond to Your Emails

Want to stand out in the email flood? Follow this advice.
Sales Tip: Stop Listing Features. Tell Your Customers the Benefits.

Sales Tip: Stop Listing Features. Tell Your Customers the Benefits.

Customers don't care about your product or service's features. Instead, they want to know how what you sell will benefit them.
7 Stats Show Mobile Marketing is Crucial for Your Business

7 Stats Show Mobile Marketing is Crucial for Your Business

Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.
Why the PR Industry is Ripe for Disruption

Why the PR Industry is Ripe for Disruption

From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.
Prev 1 ... 11 12 13 14 15 16 17 ... 42 Next

Connect with Entrepreneur

Most Shared Stories

From the Entrepreneur Bookstore