Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

8 Must-Have Ingredients of a Successful Blog Post

8 Must-Have Ingredients of a Successful Blog Post

Writing effective blog posts require more than just words on a screen. Here’s what you need to create compelling content that gets readers clicking, sharing, and buying.
The Idiot's Guide to Making a Video for Your Business

The Idiot's Guide to Making a Video for Your Business

Never shot a video before? Don't fret -- we're here to walk you through it.
Share What You Know and People Will Buy What You Sell

Share What You Know and People Will Buy What You Sell

A salesman has to knock on lots of doors but people knock an expert's door. Whatever your business, you are the expert. Freely helping people today brings clients tomorrow.
Find Your Event-Planning Niche

Find Your Event-Planning Niche

Specializing on just one target market -- corporate or social events -- then narrowing your focus within that market will help you become the event planner everyone seeks out.
Marketing, Meet Tech. 4 Tips for Hiring a Data-Obsessed Team.

Marketing, Meet Tech. 4 Tips for Hiring a Data-Obsessed Team.

Set the stage for recruiting those at the forefront of their field by using up-to-date techniques in recruiting. The medium is the message.
Identity Crisis -- Your Website Name Isn't Available

Identity Crisis -- Your Website Name Isn't Available

An unhappy sign you really did come up with the perfect URL is somebody else registered it already. Here are three options for getting your good name back.
Look Here! How to Market When Everyone is Distracted

Look Here! How to Market When Everyone is Distracted

In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
This Strategy Is Critical for Great SEO

This Strategy Is Critical for Great SEO

If you're disregarding this particular element of SEO then your site's ranking might be suffering in the search results.
4 Ways to Maximize the Reach of Your Published Content

4 Ways to Maximize the Reach of Your Published Content

Content creation and dissemination is essential for any successful content strategy, but it’s a major undertaking for small businesses. Here are a few tips to make it easier.
How to Get on 'Shark Tank' and Win

How to Get on 'Shark Tank' and Win

Rugged Events snagged a cool $1.75 million investment from Mark Cuban. Here are co-founder Rob Dickens' top tips for other hopeful entrepreneurs.
Twitter Basics From a Marketer With More Than 200K Followers

Twitter Basics From a Marketer With More Than 200K Followers

Here's how to get started on the microblogging platform and what you should and should not do.
8 Savvy Ways to Promote Your Event Planning Business

8 Savvy Ways to Promote Your Event Planning Business

Get the word out about your services with these eight marketing tactics that are sure to bring in the business.
Get More Attention For your Business

Get More Attention For your Business

Understand what only you can offer to get attention from clients.
Why You Should Create Long-Form Content (And How to Do It)

Why You Should Create Long-Form Content (And How to Do It)

You might think writing long form its a ton of work and not worth the effort. Actually, writing long can bring some much-needed benefits.
This Is the Biggest SEO Trend for 2014

This Is the Biggest SEO Trend for 2014

Rand Fishkin, founder of online marketing firm Moz, knows a thing or two about SEO. Here, he explains the most important trend to be aware of this year.
The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
Strategic Networking and How to Make the Most of Your Evenings

Strategic Networking and How to Make the Most of Your Evenings

Here's how to turn the experience into worthwhile (and enjoyable) time spent.
The Very First PR Step a Startup Needs to Take

The Very First PR Step a Startup Needs to Take

Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
4 Video Tools for Startups With Little Cash

4 Video Tools for Startups With Little Cash

Companies big and small are embracing video, as it provides an additional revenue stream, works with mobile and is a great storytelling tool. But it can be pricey. For startups looking to get in on the video rage, here is how to do it on a budget.
For the Best Content Marketing, Be the Master of Your Craft

For the Best Content Marketing, Be the Master of Your Craft

If you think of yourself as an authority in your field, you will more easier create content that your customers actually want.
Is PPC or SEO Better for Driving Traffic to Your Website?

Is PPC or SEO Better for Driving Traffic to Your Website?

Online marketing expert Rand Fishkin discusses the positives and the negatives behind both strategies.
Should You Join LinkedIn's Expanded Influencer Platform?

Should You Join LinkedIn's Expanded Influencer Platform?

Under most circumstance, you would never work for free. So why is being an Influencer so important?
3 Tips for Digital Marketing on a Budget

3 Tips for Digital Marketing on a Budget

Want to expand your digital reach without breaking the bank? Here are three tips.
4 Mistakes That Can Harm a Company's Social Media Campaign

4 Mistakes That Can Harm a Company's Social Media Campaign

Even the most savvy social-media maven can at times become confused over the best activities to pursue. Check out this list of don'ts.
Staging the Anti-Conference That Will Pull in Young Entrepreneurs

Staging the Anti-Conference That Will Pull in Young Entrepreneurs

A confab that drew lots of youthful women in business provides lessons on how to tailor your event to attract millennials.
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