News and Articles About Marketing
A thorough look at penalties related to backlinks and Panda and what you can do if you get hit.
Surprisingly, the Library of Congress offers a whole plethora of photographs to help your content stand out -- and not just on the Fourth of July. But you need to be careful not to violate any copyright laws.
ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
Gen Yers are demonstrating strong new interests. Entrepreneurs would be wise to take notice.
Your entrance sets a tone for your clients and your staff. Find out how this digital branding agency uses a hidden door to its headquarters to encourage creativity.
In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
One way you can get your foot in the door in you're in the market for a new position or are vying for a lucrative new contract for your business.
In this podcast, Lewis Howes chats with expert Carmine Gallo about developing the ability to leave audiences moved and feeling empowered.
Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
Gen Yers dont respond to the advertising strategies that worked for their grandparents, boomers or Gen X.
If you really want to connect with your audience, these two online weapons should be in your marketing arsenal.
Shoppers increasingly use their smartphones to find what they want, at the price they'll pay. Help them find what you're selling.
The founder of two fast-growing supplement companies speaks about how his no-BS YouTube videos created a passionate following of customers.
To keep your pitch out of the spam folder, get the email address of the person who can make use of what you are offering.
When it comes to a content strategy, often founders are stumped on how not to retell the same old stories. Here we touch on five ideas to get your juices flowing.
The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
Big Data analysis gives sales reps the information, in real time, to adjust prices as needed to make that sale, to that customer.
Reward programs have been eroding over the last 10 years as airlines shift their devotion to cold, hard, calculable dollars.
From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
Marketers need to look beyond the buzz and hype and take better advantage of this sponsored format.
'Attribution' follows every step customers take from hearing about your product to buying it.
Before you embark on a content strategy, make sure you answer these four questions. Otherwise, it could be a waste of valuable time and dollars.
You have to stand out for your marketing to be noticed. Find out how to create a hook that will attract your target market's attention.
Everyone makes mistakes but when you're the one in the corner office, many people will hear about that inadvertent remark or slipup. Here's how to fix it.
You know what you are talking about, now here is some help saying it to the camera.
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