News and Articles About Marketing
When executives say their brands dont have any competitors to worry about, theyre likely only thinking of direct competitors. There are other kinds.
There are three steps to selling anything. In this video, sales expert Perry Marshall explains.
These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
Don't worry about being hip. Worry about being memorable.
Your company tech conference will be an invaluable marketing opportunity blown if selling is all you plan to do.
It's more powerful to be polarizing than it is to be neutral.
Depending on your business goals, you'll need to spend time aligning your company's online brand persona with your customers needs
If the workplace environment is developed and nurtured in a certain way, the two can peacefully co-exist.
Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
These messages are active on most mobile phones. Here are five things to keep in mind as you prepare your strategy.
Companies can create the greatest videos but if no one sees it, it doesn't matter. Here are six ways to increase traffic to your videos.
Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis.
It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
Time is what you need to spend when your shoestring startup has no marketing budget. With patience and persistence, you will build the loyal audience you need to succeed.
Ask yourself, if you had to spend eternity with everyone you accepted, whom would you choose?
When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
When it comes to content marketing, this is your definitive guide to creating content that will engage your readers and endear them to your brand.
Joining your marketing efforts with those of another company could be a great way of driving sales.
While most companies have shifted their catalogs online, some continue to go the printed route.
Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
One won't better than the others, so it's important to test them all to find a sweet spot.
In this video, sales expert Perry Marshall uses a colorful story to explain how the 80/20 rule applies to zeroing in on the customers who are most profitable to your business.
A choice a brand licensing deal can quantum jump a manufacturer to the next level.
Though you neednt worry about trials by combat or a brood of dragons, the quest to capture eyeballs can certainly feel like a struggle.
Bringing back a well-known brand can save millions in upfront marketing, while the name recognition captures attention in a crowded marketplace.