Marketing

News and Articles About Marketing

Gift Cards Are an Untapped Opportunity for Local Businesses

The huge majority of retailers own just one store but consumers have few options for local gift cards. There is a big unmet demand.

Giving Customers More Than They Asked for Is Too Much of a Good Thing

Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.

Google’s HTTPS Search Algorithm Update, Keeping User Data Safe

Google is starting to factor HTTPS into its search results.

5 Great Ways to Measure PR Success

There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.

3 Reasons Why Web Design Is the Domain of Your Entire Company

Your company web site is its public face on the Internet. Shape the design and message with the help of everyone in your organization who works with your audience.

5 Do's and Don'ts for Making the Most of a Television Appearance

A spot on TV is a rare opportunity, but if you get the basics right, the audience will want to see and hear from you again.

For Teenagers, YouTube Stars Hold More Sway Than Mainstream Celebrities

Hollywood stars are labeled 'faker' than their online counterparts.

Power Up Your PR Strategy With Big Data

Using these large sets of information can help create stories that are targeted to your audience.

Need a New Design? 5 Reasons to Crowdsource It.

Most startups do not have the resources to hire expensive design firms. The alternative provides another way.

How to Find Inspiration for Your Next Blog Post

Online marketing expert Neil Patel offers some useful tips and resources for determining what you should write about online.

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.

Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.

Adjust the time frame to be more agile to respond to change on the ground (or on the web).

How Much Social Media Is Too Much?

Business owners should assess their resources before trying to share on too many platforms if valuable posts are the goal.

Are You Meeting Your Customers' Online Marketing Expectations?

Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.

3 Tips for Spying on Your Competitors Online

Online marketing expert Neil Patel shares his best tips for getting an edge on your competitors.

Mobile Marketing, the Unstoppable Game Changer for Entrepreneurs

A report finds advertising directly to consumers, based on where they are and their known interests, will be a $400 billion industry next year.

10 Brilliant Marketing Stunts That Put Startups on the Map

A strong marketing stunt can be a valuable tool for any company. Here are 10 that stirred up some attention.

The Web Is a Content War. Here's How to Win. (Infographic)

A look at the relative effectiveness of videos, blog posts, infographics, case studies and other online storytelling tools.

Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke

Angry Yelpers turned on a hotel after an article claimed the hotel fined newlyweds for guests' negative online reviews. Now, the hotel claims it was all a misunderstanding.

The Real Cost of Giving Terrible Customer Service

What you can learn from one startup that botched a delivery and lost me as a customer forever.

Dear Entrepreneur, You're Telling the Wrong Story

Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.

Power Networking in 3 Steps

Doing business often comes down to leveraging the people you know -- those who will rally for you. Here's how to build that army.

5 Tools to Help Make Your Data Visualization Look Stunning

With more companies turning to data visualization to explain difficult or broad topics, a new crop of tools are popping up to make your designs beautiful.

Refine Your Advertising Language With These 5 Strategies

Even if your product really is new and improved, there is a more memorable way to say so in your advertising.

How to Make Your Content Go Viral

One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!
Prev 1 ... 11 12 13 14 15 16 17 ... 48 Next

Connect with Entrepreneur

Most Shared Stories

From the Entrepreneur Bookstore