News and Articles About Marketing
Angry Yelpers turned on a hotel after an article claimed the hotel fined newlyweds for guests' negative online reviews. Now, the hotel claims it was all a misunderstanding.
What you can learn from one startup that botched a delivery and lost me as a customer forever.
Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.
Doing business often comes down to leveraging the people you know -- those who will rally for you. Here's how to build that army.
With more companies turning to data visualization to explain difficult or broad topics, a new crop of tools are popping up to make your designs beautiful.
Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!
In the next 18 months, expect these content marketing trends to make waves. Get a head start by implementing these strategies now.
Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.
Online marketing expert Neil Patel says this is one of the most common SEO mistakes and can negatively impact how your site ranks in searches online.
Your ideal customers are out there waiting for you. Here's how to find them.
How to strategically curate brand-building content in short chunks of time.
The viral video, which features a talking ATM that dispenses incredible gifts for customers, is as emotionally poignant as it is commercially impactful.
The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
Building your own brand can do wonders for your business. Here are three quick tips to get your started.
Getting website traffic isn't rocket science. You can see incredible gains by simply creating a curated blog.
Set the standard for your line of work
Some words can detract from your message. Avoid them if you want to achieve more powerful and pointed communication.
Neil Patel shares some of his top SEO and content-marketing secrets.
Content marketing to other businesses is a lucrative play, but less so if you don't avoid these pitfalls.
For new and established businesses alike, organic traffic is a precious resource, and building it can seem insurmountable.
The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.
Sales veterans, don't endure a Willy Loman twilight. Get the knack for social media and you'll dream of what you might have done with it back-in-the-day.
Follow these tips to ensure the recipients of your messages don't hit the delete key, or worse, unsubscribe.
Here are four steps to quickly create a strong online reputation.
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