Marketing

News and Articles About Marketing

How to Use 'Narrowcasting' to Boost Engagement and Conversions
Content Marketing

How to Use 'Narrowcasting' to Boost Engagement and Conversions

Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today's digital marketing world.
Tyler Lessard
Want Better Email Conversion Rates? Try These 7 Tips. (Infographic)
Email Marketing

Want Better Email Conversion Rates? Try These 7 Tips. (Infographic)

While every business is going to have a different audience and there isn't a single email solution that will work for everyone, this data is great to use as a starting point for your own testing.
Jonathan Long
Marketing Services Are Smart in Bucking the 'Unbundling' Trend
Marketing

Marketing Services Are Smart in Bucking the 'Unbundling' Trend

While TV providers are moving toward a model where customers can pay for individual services, communications is going in the other direction.
Derek Newton
To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement
Marketing Plans

To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement

Times have changed, and taking a look in annually is no longer a sound strategy.
Jim Joseph
Content Marketing on a Budget
Content Marketing

Content Marketing on a Budget

If you follow a well thought out plan and adhere to it diligently, you can succeed at content marketing on nearly any budget.
Brian Honigman
Tap the Millennial Market by Using Music as Your Medium
Millennials

Tap the Millennial Market by Using Music as Your Medium

Never been to Coachella? Buy a ticket now.
Lanna Apisukh
6 Tips for Scoring Celebrity Content for Your Website
Celebrities

6 Tips for Scoring Celebrity Content for Your Website

Peek.com co-founder Ruzwana Bashir has persuaded chef Wolfgang Puck, actor Adrian Grenier and dozens of other famous tastemakers to lend their voices to her startup for free. Here are her secrets to clinching celebrity content.
Kim Lachance Shandrow
How to Get Your Ideas to Stick
Ideas

How to Get Your Ideas to Stick

The more of these critical elements you have, the better the chance your message will stand out.
What You Could Learn From Katy Perry's Social Media Strategy
Social Media

What You Could Learn From Katy Perry's Social Media Strategy

Entrepreneur Press author Kim Garst breaks down how the Superbowl songstress dominates Twitter and how you could grow your personal brand one tweet at a time.
Tanya Benedicto Klich
How to Gain the 'X' Factor That Attracts Affluent Customers
You've Arrived

How to Gain the 'X' Factor That Attracts Affluent Customers

It's not enough to simply be an expert. Learn this to increase sales.
Dan S. Kennedy
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5 Do's and Don'ts For Creating Effective Email Lists
Online Marketing

5 Do's and Don'ts For Creating Effective Email Lists

Keep your subscribers engaged month after month by creating content they're really want to read.
Mitch Meyerson
4 Ways to Get Publicity on a Budget
Media Coverage

4 Ways to Get Publicity on a Budget

Having a media presence can do wonders for your company, and it doesn't require you to spend a fortune on a PR team.
Chris Myers
How to Get to the Top of LinkedIn's Search Results
Linkedin

How to Get to the Top of LinkedIn's Search Results

Let this LinkedIn expert show you the one thing you can do to dramatically improve your ranking on LinkedIn search.
Ted Prodromou
Primal Marketing: 4 Ways to Create an Instant Connection With Customers
Marketing

Primal Marketing: 4 Ways to Create an Instant Connection With Customers

Tap into brain science research to get your message out loud and clear.
Cynthia Price
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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