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Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. Read More
News and Articles About Marketing
A successful Pinterest campaign begins with assessing your brand and philosophy.
August 31, 2012
Student entrepreneur Matthew Fishman shares how to create buzz for your startup in between classes.
August 30, 2012
We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable.
August 29, 2012
With billions upon billions of apps coming of age today, would-be developers may be hard pressed to stand out. Here, we explore top strategies for one-upping the competition.
August 16, 2012
Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
August 8, 2012
Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.
August 7, 2012
Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
August 6, 2012
Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips.
July 30, 2012
When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
July 16, 2012
When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
July 14, 2012
Not sure what inbound marketing is? Follow this step-by-step process to get started.
July 10, 2012
Uni K Wax Centers raises eyebrows after it offers discounts on waxing services to girls 15 years and younger.
July 6, 2012
Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
June 27, 2012
Marketers offer insights on gauging the best ways to engage with your customers on the go.
June 21, 2012
When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.
June 12, 2012
Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
June 5, 2012
Are you guilty of these major search-engine optimization mistakes with your business website? Here's how to avoid them so you can really compete against the big boys.
May 31, 2012
You want to market to gain new customers. But what is a new customer really worth to you? It's time to learn simple marketing math.
April 26, 2012
An EPA program offers business owners an easy and relatively inexpensive way to take care of the planet and also improve their image among employees and customers.
April 25, 2012
Local Bigwig's Ray Madronio turned to big players in his industry to get free marketing help for his startup. Hear how he did it, plus expert tips.
April 25, 2012
Here are real-world examples of how companies have seen big results from adding gaming elements to their online and offline campaigns.
April 25, 2012
Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
April 24, 2012
Since its big-screen debut, 'The Hunger Games' has helped merchants hawk everything from nail polish to forest tours.
April 13, 2012
A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or business.
April 10, 2012
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