Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Read More

News and Articles About Marketing

Can't Spare the Time to Network? Can You Afford Not To?

Can't Spare the Time to Network? Can You Afford Not To?

The more solid relationships you build, the more credible you are. The more your credibility grows, the more people will hire and recommend you.
Your Business Leaking Money? 5 Holes to Plug

Your Business Leaking Money? 5 Holes to Plug

A little checkup on your spending can go a long way. Here's what to do if you feel like you're watching your money go down the drain.
Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.
A Quick Guide to Making Your Brand's Story More Compelling

A Quick Guide to Making Your Brand's Story More Compelling

Companies should tell the 'why' and highlight their stories in engaging ways.
How Chobani Yogurt Used Social Media to Boost Sales

How Chobani Yogurt Used Social Media to Boost Sales

The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.

Mobile Advertising Platform Delivers Real Leads

AdLeads lets companies launch geo-tagged campaigns that sidestep the cost-per-click model, in favor of sign-ups.
Starting a LinkedIn Group to Grow Your Network

Starting a LinkedIn Group to Grow Your Network

How to create a focused, topic-driven community and better connect to clients and customers.
Don't Forget 'Positioning' in Your Marketing

Don't Forget 'Positioning' in Your Marketing

A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
Publish a Book and Prosper as a Small-Business Owner

Publish a Book and Prosper as a Small-Business Owner

Writing your own book can establish you as an authority and expert.
5 Tips for Transforming Your Hobby Into a Business From the 'Toy Hunter'

5 Tips for Transforming Your Hobby Into a Business From the 'Toy Hunter'

What the reality show about toy collecting can teach you about turning your passion into a profitable business.
5 Ways to Position Your Brand for Pinterest

5 Ways to Position Your Brand for Pinterest

A successful Pinterest campaign begins with assessing your brand and philosophy.

5 Ways to Land Press for Your Startup From Your Dorm Room

Student entrepreneur Matthew Fishman shares how to create buzz for your startup in between classes.
8 Ways to Make Your Business Cards Stand Out

8 Ways to Make Your Business Cards Stand Out

We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable.

3 Ways to Outfox the Apps Craze

With billions upon billions of apps coming of age today, would-be developers may be hard pressed to stand out. Here, we explore top strategies for one-upping the competition.
How to Calculate the Lifetime Value of a Customer

How to Calculate the Lifetime Value of a Customer

Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
What Facebook's Page Post Targeting Means to Your Business

What Facebook's Page Post Targeting Means to Your Business

Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.
What You Need to Know About Pricing

What You Need to Know About Pricing

Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
No Money for Ads? How to Win Customers

No Money for Ads? How to Win Customers

Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips.
How Being a Party Animal Helped SpiritHoods Grow Its Business

How Being a Party Animal Helped SpiritHoods Grow Its Business

When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

Not sure what inbound marketing is? Follow this step-by-step process to get started.
Waxing for Young Girls? Franchise's Promotion Draws Heat

Waxing for Young Girls? Franchise's Promotion Draws Heat

Uni K Wax Centers raises eyebrows after it offers discounts on waxing services to girls 15 years and younger.
How to Be Unforgettable Online

How to Be Unforgettable Online

Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
Making Mobile Marketing Work for Your Business

Making Mobile Marketing Work for Your Business

Marketers offer insights on gauging the best ways to engage with your customers on the go.

Connect with Entrepreneur

Most Shared Stories

From the Entrepreneur Bookstore