Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

Sales on Mobile Are Booming, So It's Time to Think Small Screen First
Mobile Marketing

Sales on Mobile Are Booming, So It's Time to Think Small Screen First

By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.
Seamas Egan
The Trick to Getting Millennials to View Your Content
Content marketing

The Trick to Getting Millennials to View Your Content

With the Gen Y generation being an influential bunch, brands need to focus on two things to get their attention.
 Joe Cardillo
2 Tips for Getting More People to Read Your Blog Posts
National Small Business Week

2 Tips for Getting More People to Read Your Blog Posts

Here's a hint: It's all about social media.
Jason Fell
Want to Generate Buzz? Create Your Own Holiday.
Marketing

Want to Generate Buzz? Create Your Own Holiday.

Coming up with your own holiday can be a magnet for publicity, social attention and more sales. Here's how to do it.
Joan Stewart
Samsung Bashes iPhone Battery Life in Cleverly Placed Airport Ads
Location-based Advertising

Samsung Bashes iPhone Battery Life in Cleverly Placed Airport Ads

The South Korean has affixed signs at airport power outlets that needle the Apple iPhone's notoriously poor battery performance.
Geoff Weiss
How Scoring Celebrity Clients Can Take Your Business to the Next Level
Celebrities

How Scoring Celebrity Clients Can Take Your Business to the Next Level

High-profile customers confer benefits beyond the sheer monetary value of the stipend.
Marley Majcher
Should You Market Like Chipotle or Be Conversational?
Content marketing

Should You Market Like Chipotle or Be Conversational?

Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.
Perry Evans
4 Ways Startups Can Build Relationships With Reporters
Press coverage

4 Ways Startups Can Build Relationships With Reporters

If you think reporters are scary, don't. They're human beings, too.
8 Advanced Webmaster Tools You Should Be Using for Better SEO
SEO Tools

8 Advanced Webmaster Tools You Should Be Using for Better SEO

The better you become at using these tools, the better you will become at having a site that is perfectly optimized in Google.
Neil Patel
How to Set Marketing Goals You Can Actually Achieve
Marketing Strategies

How to Set Marketing Goals You Can Actually Achieve

Advice from six marketing experts on how to set marketing goals, stay focused on them and execute like nobody's business.
Chloe Gray
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Strategic Tips for Writing Contributed Articles
Public Relations

Strategic Tips for Writing Contributed Articles

PR firms need to do a better job of educating clients about what's required of them in the age of the Internet.
Rebekah Epstein
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This Old-School Tool Can Help You Create a Positioning Statement
Branding

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.
Jim Joseph
Focus on the Big Picture, and Your Website Will Thrive
SEO

Focus on the Big Picture, and Your Website Will Thrive

Even with all the changes to SEO, search still plays the biggest role in whether visitors land on your page.
Eric Siu
An Expert Guide to Idea Curation: How to Get More Ideas for Great Content
Brainstorming

An Expert Guide to Idea Curation: How to Get More Ideas for Great Content

How can we get more ideas more consistently? There's inspiration everywhere. We've just got to keep our eyes open.
Kevan Lee