Marketing

News and Articles About Marketing

How to Spin a Bad Online Review
Reputation Management

How to Spin a Bad Online Review

Don't let a negative customer experience define your company's brand. Here's how to fix things.
Gabriel Bristol
39 Quick Ways to Increase Your Website's Conversion Rate
Startup Basics

39 Quick Ways to Increase Your Website's Conversion Rate

Use these tips to get more sales, build your email list or sell your services.
Jayson DeMers
4 Marketing Analytics Tools That Are Shaping the Industry
Big Data

4 Marketing Analytics Tools That Are Shaping the Industry

Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.
Jean Spencer
8 Commonly Misunderstood Words
Communication Strategies

8 Commonly Misunderstood Words

Be careful when you use words such as 'comprise,' 'averse' and 'imply.' They are often used incorrectly.
When It Comes to Communication, Less Is More. Period.
Marketing

When It Comes to Communication, Less Is More. Period.

Next time you write that blog or send that email blast, take a second to consider whether anyone you want to read those even cares.
Steve Tobak
Should Your Business Use One Font Only?
Typefaces

Should Your Business Use One Font Only?

It's not just what you type, but how it looks when you type it.
For Native Advertising, The Best Is Yet to Come
Native Advertising

For Native Advertising, The Best Is Yet to Come

After examining the trajectory and possibility of native solutions, it is clear that native will help marketers win big in the new year.
Jon Salm
Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.
Super Bowl

Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.

Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
Ted Devine
Reject the Tinder Approach to Sales and Your Business Will Thrive Happily Ever After
Customer Engagement

Reject the Tinder Approach to Sales and Your Business Will Thrive Happily Ever After

Sales can be one fling after another but a long-term relationship is far more satisfying.
Falon Fatemi
Why It Doesn't Matter Who 'Owns' Social Media
Social Media

Why It Doesn't Matter Who 'Owns' Social Media

An organization's social-media efforts should be the result of combined efforts across departments.
5 Plays That Make Your Email Marketing Score
Email Marketing

5 Plays That Make Your Email Marketing Score

The preparation and tactics that got the Seahawks and the Patriots to the Super Bowl apply to a winning email-marketing blitz.
Seamas Egan
6 Lessons From a 'Shark Tank' Winner
Shark Tank

6 Lessons From a 'Shark Tank' Winner

An appearance on the show seemed an unattainable goal. There was as much to learn reaching for it as there was attaining it.
Talia Goldfarb
Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact
Storytelling

Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact

Don't think you can write or tell a good story? Now is the time to learn.
Adam Toren
How 'Micro Marketing' Can Create Macro Results for Your Brand
Marketing Strategies

How 'Micro Marketing' Can Create Macro Results for Your Brand

Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
Eric Samson
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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