News and Articles About Marketing
Before you shell out cash for a new e-spokesperson, make sure you're in the clear so no issues pop up later.
Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.
When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy.
We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
These brands took the No. 1 spot in various categories. Here's why.
Brand identity in its purest form.
By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
Social media and large media outlets aid the genre's wild popularity. Here's what to expect going forward.
A company analyzed one billion online company references to answer some of your burning questions.
The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
Think Facebook is your only option for spreading brand awareness? Think again.
Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
Don't undermine your presentation with qualifiers that undercut the message. Give your breakthrough ideas the striking presentation they deserve.
While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
Do a little research before you hire someone to design a website for your new business. Be selective with social media.
In Oprah's first ever alignment with another brand, Oprah Chai will play a key role in Starbucks' budding tea business.
Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Small businesses should get to know their clientele when crafting their strategy.
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
If you're not promoting yourself, you may be losing out on opportunities.
When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.
Be more compelling and soon you'll break through all the noise.
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