Marketing

How Removing Old Website Content Can Improve Your Traffic
Data-Driven Marketing

How Removing Old Website Content Can Improve Your Traffic

Old low-value content may be dragging down your rankings. There's no shame in deleting it.
James Parsons
3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers
Data-Driven Marketing

3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers

Mobile gives brands the opportunity to emotionally connect with consumers, and yet so many continue to squander the opportunity.
Ari Brandt
The Importance of Making Publishing a Team Sport
Data-Driven Marketing

The Importance of Making Publishing a Team Sport

Involving the team can be an interesting challenge. While there is impending friction to avoid, there's also much to be gained when the entire team contributes to publishing's success.
Gregory Ciotti
Gen Zers Are Revolutionizing Our Marketing Landscape. Here's How They Want to Be Reached.
Data-Driven Marketing

Gen Zers Are Revolutionizing Our Marketing Landscape. Here's How They Want to Be Reached.

In coming years, consumers aged 12 to 24 will contribute $44 billion to the economy annually.
Geoff Weiss
How to Find the Right Tone and Style to Resonate With Your Readers
Data-Driven Marketing

How to Find the Right Tone and Style to Resonate With Your Readers

If you really want to create content that delivers your message in a way that strikes the right chord within your audience, it's important to mold and shape it.
4 Strategies the 'Entrepreneur on Fire' Used to Build a $250K a Month Podcast
Control What You Can

4 Strategies the 'Entrepreneur on Fire' Used to Build a $250K a Month Podcast

John Lee Dumas hosts one of iTunes' top-ranked business podcasts, thanks in no small part to the interviews he's managed to score with big-name entrepreneurs.
Eric Siu
2 Cost-Effective Ways to Reach a Large Target Audience and Save Money
Data-Driven Marketing

2 Cost-Effective Ways to Reach a Large Target Audience and Save Money

Have you considered on-site video conferences and satellite-media tours?
Deborah Mitchell
In With the Old: Mobile Marketing for Seniors
Data-Driven Marketing

In With the Old: Mobile Marketing for Seniors

With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.
Gilad Bechar
6 Tips for Handling a Failed Pitch
Data-Driven Marketing

6 Tips for Handling a Failed Pitch

You think you put together an amazing pitch but after you send it out, you hear crickets. Here are six ways to redeem yourself
3 Ways to Integrate Video Into Your Marketing Strategy
Data-Driven Marketing

3 Ways to Integrate Video Into Your Marketing Strategy

Video marketing that really resonates
Ann Handley
5 Reasons Your Online Business Isn't Growing
Data-Driven Marketing

5 Reasons Your Online Business Isn't Growing

Though the Internet is the largest market in human history, there are still no shortcuts to success.
Kimanzi Constable
Why PR Firms Shouldn't Be Worried About Native Ads
Data-Driven Marketing

Why PR Firms Shouldn't Be Worried About Native Ads

Native advertising won't mean the end of public relations, but it will mean that public relations will start to look very different.
Heather Marano
Better to Stay Home Than Commit These 3 Networking Blunders
Data-Driven Marketing

Better to Stay Home Than Commit These 3 Networking Blunders

Networking events exist to make a first impression. Don't be remembered as that self-centered guy desperate to make a sale.
Jeff Boss
5 Types of Evergreen Content for Your Website
Data-Driven Marketing

5 Types of Evergreen Content for Your Website

Evergreen content allows a brand to re-use, reshare and repurpose the same information, saving both time and resources while increasing the amount of traffic the website and business receive.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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