Marketing

News and Articles About Marketing

What a DJ and a Rapping Cowboy Can Teach You About Branding
Branding

What a DJ and a Rapping Cowboy Can Teach You About Branding

Just like in the entertainment industry, you're either different or you're invisible.
John Brubaker
Answer These 7 Questions Before Hiring an Ecommerce Consultant
Ecommerce

Answer These 7 Questions Before Hiring an Ecommerce Consultant

Consultants can bring a fresh perspective and the latest strategies but they are not magical. Before you spend money think deeply about your goals and expectations.
Eric Samson
4 Ways to Streamline High-Quality Content Creation
Content Strategy

4 Ways to Streamline High-Quality Content Creation

When you're in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, follow these tips.
Kelsey Meyer
A Tiny College Offers PR Crisis Lesson Businesses Should Study
Public Relations

A Tiny College Offers PR Crisis Lesson Businesses Should Study

When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
Scott Willyerd
Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals
Marketing Plans

Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals

As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.
Jim Joseph
Brush With Success: How 'Hello' Used Design to Stand Out Among Oral Care Brands
Dental hygiene

Brush With Success: How 'Hello' Used Design to Stand Out Among Oral Care Brands

A breath of minty-fresh air ripples through the staid oral-care market.
Jason Ankeny
Want to Close Deals Faster? Do This From the Very Start.
Closing sales

Want to Close Deals Faster? Do This From the Very Start.

Entrepreneur and sales expert Grant Cardone shares the most important thing a salesperson can do to speed up the process.
Jason Fell
The 4 Digital Advertising Trends That Are Reshaping Advertising
Digital Marketing

The 4 Digital Advertising Trends That Are Reshaping Advertising

Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
Ted Dhanik
3 Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing
Online Marketing

3 Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing

What happens when you take two of the top online platforms in the industry and allow them to play together nicely?
10 Questions to Ask When Designing Your Company's Logo
Logos

10 Questions to Ask When Designing Your Company's Logo

Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
Kim Lachance Shandrow
The 10 Things You Must Do When Distributing Your Press Release
Press coverage

The 10 Things You Must Do When Distributing Your Press Release

In today's world, it's not enough to simply post a few words about your company's latest news and take the rest of the week off.
Lisa Hoover McGreevy
How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign
Word of Mouth

How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign

Finding the right influencers can help a brand increase sales, drive growth and inspire long-term customer loyalty.
Ted Wright
5 Steps for Increasing Conversions on Your Website
Online Marketing

5 Steps for Increasing Conversions on Your Website

Turn looky-loos into shoppers with these smart tips.
Mitch Meyerson
Overcome Sales Objections By Discovering the Need the Buyer Hasn't Realized
Sales Strategies

Overcome Sales Objections By Discovering the Need the Buyer Hasn't Realized

When buyers balk, it's time to stop selling and start listening for the problem they don't know they have.
Frank Visgatis
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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