Marketing

5 Common YouTube Advertising Mistakes
YouTube

5 Common YouTube Advertising Mistakes

If harnessed correctly, ads on the video network can become one of the top growth channels for your business.
Eric Siu
How to Design the Perfect Logo (Infographic)
Infographics

How to Design the Perfect Logo (Infographic)

From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
Kim Lachance Shandrow
The Two Strategies for Networking on LinkedIn -- And Why They Matter
Linkedin

The Two Strategies for Networking on LinkedIn -- And Why They Matter

Learn two ways you can use this social site to connect with new employees, customers and vendors.
Ted Prodromou
The Best Content Marketing Tools to Help You Work Smarter, Not Harder
Productivity Tools

The Best Content Marketing Tools to Help You Work Smarter, Not Harder

From blogging to distribution to simply staying organized, these tool are sure to set your marketing efforts in the right direction.
Kevan Lee
The Top 5 Ecommerce Trends You Should Look Out For
Technology

The Top 5 Ecommerce Trends You Should Look Out For

This year could be huge: Improving the customer experience is key.
Jan Verleur
7 Public Speaking Habits of Successful Entrepreneurs
Public Speaking

7 Public Speaking Habits of Successful Entrepreneurs

Learn from the best to improve your skills and help you position yourself as an authority in the industry.
Jonathan Li
5 Worst Offenders That Drive Visitors Away From Your Website
Websites

5 Worst Offenders That Drive Visitors Away From Your Website

There's a big chance that it's not your brand that's the problem, but the way you present it online.
Deborah Mitchell
How to Talk to Your Angriest Customers
Customer Service

How to Talk to Your Angriest Customers

Oftentimes, a negative experience can be salvaged and turned into an opportunity.
Gregory Ciotti
How Levi's Became a Brand With Staying Power
Branding

How Levi's Became a Brand With Staying Power

With 162 years under its belt, the denim company knows a thing or two about great branding.
4 Things to Consider Before You Get a PR Team
Public Relations

4 Things to Consider Before You Get a PR Team

How to know if you're really ready for the media coverage you crave.
Matthew Bretzius
Why the Future of New Business Is Social Selling
Social Selling

Why the Future of New Business Is Social Selling

Social selling is happening now. Here are three steps to help you leverage the power of this strategy.
Monica Zent
3 Horrible Press Release Habits to Break
Media Coverage

3 Horrible Press Release Habits to Break

Your professors bear some blame; they lauded florid writing and set minimum lengths for papers. Here are a few salient points for crafting tighter releases.
10 Starbucks Frappuccinos You Can't Buy in America
Starbucks

10 Starbucks Frappuccinos You Can't Buy in America

As the famous drink celebrates its 20th birthday, check out where in the world you can buy flavors such as cheesecake and red bean.
Kate Taylor
4 Revolutionary Behavioral Email Marketing Ideas
Email Marketing

4 Revolutionary Behavioral Email Marketing Ideas

Stop guessing who to email and what to say.
Jimmy Daly
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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