News and Articles About Marketing
The New York City-based event organizing website is so laser focused on its mission of bringing people together offline that it doesn't have a single business development, communications or marketing person on staff.
Yes, Virginia, there is a Santa Claus. And he apparently is pretty good at getting people to feel good about a Canadian airline.
The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
No one wins with traditional marketing. With the right mindset and approach, you too can hack your business's growth.
Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.
Go ahead, have a sale. Give a discount. Be a sport. But know that youre just playing an age-old game of pricing.
Long known for its pasta and bread sticks, Olive Garden is serving up a new Italian twist on an American classic.
To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.
Wendy's is ending the run of its wildly successful pretzel bun, bringing out a brioche burger to end a year full of innovative buns.
Building up your business network is time consuming but necessary to make your ventures thrive. Here are four ways to create long-lasting business relationships.
Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and whos doing it right.
The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.
Software and platforms make it cheap and easy for your business to address everything from marketing, to brand management to human resources.
With McDonald's no longer offering the McRib nationally, loyal fans flock to franchises offering the polarizing sandwich.
Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Microsoft has taken its year-long campaign against Google to the next level, selling "Scroogled"-branded merchandise on its website.
For a variety of reasons, some U.S.-based startups are choosing to source their companies' products overseas. Doing so, however, comes at a price. Here's how three young founders are making it work.
The social network announced new features today that provide greater functionality to page administrators.
You came up with a great idea and created a killer app. Now, here's how you can make market it so it gets seen and downloaded by more people.
Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.
Cut though the noise with these techniques to create communications that educate and attract customers.
Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.