Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

A Slew of New Technologies Is Making a Science of the Art of Sales
Sales Strategies

A Slew of New Technologies Is Making a Science of the Art of Sales

The better you know your prospect before pitching, the likelier you are to connect.
Bobby Alvarez
3 Sources for Great Content When You're Short of Ideas
Web Content

3 Sources for Great Content When You're Short of Ideas

Inspiration is wonderful but research is more reliable.
Pratik Dholakiya
How to Create eBooks That Will Help Boost Your Marketing Strategy
E-Books

How to Create eBooks That Will Help Boost Your Marketing Strategy

A diverse content marketing strategy is a must for any modern day marketer. Here is how to make your next eBook is as powerful as possible.
Jon Salm
'Brand Equity' Is an Intangible That's Worth Real Money
Branding

'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Jennifer Connelly
3 Steps to Happier Customers
Customer Relationship

3 Steps to Happier Customers

Adopt best practices to weather the storms of an Internet business. Engage in the fine art of keeping your online visitors satisfied.
Belinda Chan
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22 Quotes to Inspire Your Marketing Efforts
Marketing

22 Quotes to Inspire Your Marketing Efforts

Getting the word out to the right customers is one of the toughest parts of running a business. Let these experts' words fuel you.
Rahul Varshneya
Stop Trying to Kiss Your B2B Clients on the First Date
B2B

Stop Trying to Kiss Your B2B Clients on the First Date

They're not like those other B2C customers.
Mike Templeman
25 Must-Have Free Fonts for Entrepreneurs and Designers
Design

25 Must-Have Free Fonts for Entrepreneurs and Designers

For a distinctive website or publication, only the right typeface and lettering will do. Here's a roundup of the best at a startup-friendly price point.
Casey Ark
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Want to Reach Millennials? This Is How They Spend Their Time. (Infographic)
Millennials

Want to Reach Millennials? This Is How They Spend Their Time. (Infographic)

Millennials are more plugged in than any other generation. Here are the best ways to reach that growing market.
Kate Taylor
Ads on Snapchat Are Coming
Snapchat

Ads on Snapchat Are Coming

They'll be opt-in and untargeted.
Laura Entis
How Brands Can Win With Snapchat
Snapchat

How Brands Can Win With Snapchat

Tips for pros wondering how to use the social media app effectively.
Kevin Allen
Zuckerberg: Facebook Has No Near-Term Plan to Monetize WhatsApp
WhatsApp

Zuckerberg: Facebook Has No Near-Term Plan to Monetize WhatsApp

Everyone will have to wait and see how 'Big Blue' can turn a profit on its recently acquired messaging service.
3 Techniques That Will Double Your Social Media Content With Half the Effort
Social Media Marketing

3 Techniques That Will Double Your Social Media Content With Half the Effort

Have better things to do than managing Twitter and Facebook? Consider these tips for doing more social media in less time and with less effort.
Neil Patel
10 Easy Solutions to Business Writing Problems
Writing

10 Easy Solutions to Business Writing Problems

These techniques can help you sharpen your text to better reach your intended audience.
Joan Stewart