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Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. Read More
News and Articles About Marketing
The more solid relationships you build, the more credible you are. The more your credibility grows, the more people will hire and recommend you.
October 3, 2012
A little checkup on your spending can go a long way. Here's what to do if you feel like you're watching your money go down the drain.
September 25, 2012
No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.
September 21, 2012
Companies should tell the 'why' and highlight their stories in engaging ways.
September 18, 2012
The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.
September 16, 2012
AdLeads lets companies launch geo-tagged campaigns that sidestep the cost-per-click model, in favor of sign-ups.
September 11, 2012
How to create a focused, topic-driven community and better connect to clients and customers.
September 10, 2012
A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
September 10, 2012
Writing your own book can establish you as an authority and expert.
September 4, 2012
What the reality show about toy collecting can teach you about turning your passion into a profitable business.
August 31, 2012
A successful Pinterest campaign begins with assessing your brand and philosophy.
August 31, 2012
Student entrepreneur Matthew Fishman shares how to create buzz for your startup in between classes.
August 30, 2012
We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable.
August 29, 2012
With billions upon billions of apps coming of age today, would-be developers may be hard pressed to stand out. Here, we explore top strategies for one-upping the competition.
August 16, 2012
Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
August 8, 2012
Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.
August 7, 2012
Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
August 6, 2012
Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips.
July 30, 2012
When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
July 16, 2012
When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
July 14, 2012
Not sure what inbound marketing is? Follow this step-by-step process to get started.
July 10, 2012
Uni K Wax Centers raises eyebrows after it offers discounts on waxing services to girls 15 years and younger.
July 6, 2012
Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
June 27, 2012
Marketers offer insights on gauging the best ways to engage with your customers on the go.
June 21, 2012
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