Marketing

How to Shake a Negative Brand Image Using Mobile Marketing
Data-Driven Marketing

How to Shake a Negative Brand Image Using Mobile Marketing

Mobile can do far more than just bring your brand's image to new audiences -- it can help build it and even save it from the occasional PR crisis.
Gilad Bechar
Here's How 'Boring' B2B Businesses Can Get Customers Emotionally Connected to Their Content Marketing
Data-Driven Marketing

Here's How 'Boring' B2B Businesses Can Get Customers Emotionally Connected to Their Content Marketing

Are B2B buyers emotionless? Studies say no. Here's how you can make your B2B marketing more human, and better connect with your customers.
Daniel Newman
How to Earn Six Figures From a Virtual Summit
Data-Driven Marketing

How to Earn Six Figures From a Virtual Summit

For entrepreneurs who want to connect with leaders in their field, grow their email list and potentially earn serious revenue, virtual summits are a powerful tool to explore.
Dorie Clark
3 Ways Marketers Can Ally With Sales to Be Better
Data-Driven Marketing

3 Ways Marketers Can Ally With Sales to Be Better

If you're in marketing, look to your sales team for data that can produce leads.
Tawheed Kader
23 Marketing Tactics That Cost Time, Not Money
Ready To Launch

23 Marketing Tactics That Cost Time, Not Money

They techniques don't require a huge marketing budget. All you need is some time, some savvy, and the kind of focused and driven perspective that smart marketing requires.
Neil Patel
How to Make Your Personal Brand Newsworthy
Data-Driven Marketing

How to Make Your Personal Brand Newsworthy

Getting the attention of the media isn't easy but the good news is, it's based on a formula.
Phoebe Chongchua
Score a Touchdown in Customer Engagement With These 3 Lessons From the NFL
Data-Driven Marketing

Score a Touchdown in Customer Engagement With These 3 Lessons From the NFL

Pro football provides a great model for entrepreneurs as they seek out loyal, raving fans.
Carol Roth
A 6-Step Checklist to Get Your Online Business Ready for the Holiday Season
Data-Driven Marketing

A 6-Step Checklist to Get Your Online Business Ready for the Holiday Season

Waiting too long puts you at a severe disadvantage -- you need to be ready to capitalize on the increased traffic and the mindset of consumers during this period.
Jonathan Long
3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
Data-Driven Marketing

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Lindsey Groepper
Why We Hate Logo Redesigns
Data-Driven Marketing

Why We Hate Logo Redesigns

Change is never easy.
Laura Entis
Don't Overlook the Sales Power of Knowing Your Audience
Data-Driven Marketing

Don't Overlook the Sales Power of Knowing Your Audience

Do your due diligence research and communicate what you know so you can create a platform for building a long-term relationship.
Jill Schiefelbein
5 Reasons Why Tech Is the Midas Touch of Content Marketing
Data-Driven Marketing

5 Reasons Why Tech Is the Midas Touch of Content Marketing

Technology's influence spans companies and industries -- and it continues to change and revolutionize everything it touches, including content marketing.
Kelsey Meyer
3 Ways to Use Twitter Ads to Grow Your Business and Personal Brand
Data-Driven Marketing

3 Ways to Use Twitter Ads to Grow Your Business and Personal Brand

Used correctly, the micro-blogging platform is a great promotional tool.
Jonathan Long
Donald Trump Has Mastered These 5 Psychological Tactics to Get Ahead
Data-Driven Marketing

Donald Trump Has Mastered These 5 Psychological Tactics to Get Ahead

"The Donald" keeps surprising pundits and the media by pulling in huge poll numbers. But maybe it shouldn't be that surprising.
Sam McRoberts
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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