Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Online Marketing Gets All the Buzz But Check Out the ROI for Live Events
Events

Online Marketing Gets All the Buzz But Check Out the ROI for Live Events

Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.
Kelly Springs-Kelley
Go Guerrilla! 5 Unorthodox Ways to Market Your Brand
Guerilla Marketing

Go Guerrilla! 5 Unorthodox Ways to Market Your Brand

Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.
The Digital Tools Our Experts Swear By
Coaches Corner

The Digital Tools Our Experts Swear By

Some of our favorite experts in social media and marketing reveal the digital tools that save them time, hassle and money.
Linda Lacina
What Facebook's Crackdown on 'Click Bait' Means for Businesses
Facebook Marketing

What Facebook's Crackdown on 'Click Bait' Means for Businesses

Sellers, rejoice! You now have less voices to compete with on the social network. But be careful not to be branded a spammer yourself.
Chris Bennett
Is Charitable Crotch-Grabbing Stunt #FeelingNuts the Next ALS Ice Bucket Challenge?
Viral Marketing

Is Charitable Crotch-Grabbing Stunt #FeelingNuts the Next ALS Ice Bucket Challenge?

Attention-grabbing exploit? Check. Viral hashtag? Yup. Celebrity participants? The floodgates seem to be opening.
Geoff Weiss
Facebook Plots First Steps Into Healthcare
Health Care

Facebook Plots First Steps Into Healthcare

The social network already knows who your friends are and the kind of things that grab your attention. Soon, it could also know the state of your health.
The Step-By-Step Guide on Creating Infographics
Infographics

The Step-By-Step Guide on Creating Infographics

Creating infographics require a long list of things that need to be done, and it takes a varied skill set to accomplish all of them.
Drew Skau
6 Ways to Ensure a Journalist Will Love Your Pitch
Press coverage

6 Ways to Ensure a Journalist Will Love Your Pitch

A few simple steps can change your pitch from one that gets ignored into one that is adored.
The One Mistake That's Killing Your Business
Direct Marketing

The One Mistake That's Killing Your Business

You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
Facebook Makes Elusive Vow to Rethink User Experimentation
Privacy concerns

Facebook Makes Elusive Vow to Rethink User Experimentation

The social network will give its researchers 'clearer guidelines' for future experimentations -- but just what these guidelines are is anyone's guess.
Geoff Weiss
Why Twitter Is Handing Over Your Tweets to MIT
Social Media

Why Twitter Is Handing Over Your Tweets to MIT

MIT's Laboratory for Social Machines now has access to every public tweet ever made...for research, of course.
Carly Okyle
Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter
Elon Musk

Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter

It only takes a consonant to start a Twitter fire. Take it from billionaire Elon Musk.
Kim Lachance Shandrow
Market to Empowered Women: It's Ethical -- And It's Good for Business
Marketing

Market to Empowered Women: It's Ethical -- And It's Good for Business

Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
Catherine Clifford