Marketing

News and Articles About Marketing

Power in Numbers: The Benefits of Entering Fleet-Vehicle Territory

If your business has as many as 10 vehicles, you've entered fleet-vehicle territory, a place with its own rules--and benefits

The Secret to Closing More Sales: Talk Less

Most sales people do way too much talking. Here are seven ways to talk less and get more from customers.

'Supermarket Superstar' Mentor Serves Up 7 Tips for Product Development

With clients like Starbucks, Yoplait and Betty Crocker, DINE marketing president Chris Cornyn offers up business advice for entrepreneurs -- foodies and all.

What Does the Demise of the Dollar Menu Mean for Franchisees?

McDonald’s franchisees have long protested the burger chain's pricing moves. Will the new 'Dollar Menu & More' provide a solution?

Attitude Is a Choice. Choose Wisely.

In order to be a master networker, you have to maintain a positive attitude, no matter what the circumstance.

How an Ad Agency Fixed Its Call-Center Marketing

Using the RingRevenue platform, buyCalls was able to sniff out some major discrepancies in their campaigns.

Content Marketing and SEO: Proceed With Caution

Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution.

Tips for Investing in Emerging Markets (Infographic)

Investors are increasingly turning to emerging markets for new sources of revenue. Check out this infographic for key tips and trends that can help you invest wisely.

Why Smart Marketing Is Like a Great First Date

If you only talked about yourself on a first date, chances are it'd be your last. Don't do the same when it comes to marketing your brand.

My New Restaurant Has Rave Reviews, But Business Is Slowing Down Dramatically. Why?

A new train-themed restaurant started off well, but the number of diners on board is dropping. Ask Entrepreneur's expert offers advice to help this business get back on track.

5 Tips for Getting the Most Out of Your PR Agency

Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.

6 Content Marketing Principles Every Business Needs to Follow

No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.

8 Ways to Screw Up Your Marketing

You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.

25 Creative Ways to Promote Your App For Free

You don't need to spend advertising dollars to earn customers. Here are 25 ways to do it for free.

The 80/20 Rule of Sales: How to Find Your Best Customers

How you can focus on the customers who will buy the most from you.

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started

How to Position Your Personal Brand In Two Minutes Or Less

Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.

Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'

Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.

How To Brand Yourself To Live a Happier Life

Whether you like it or not, you are your very own brand. Here's how to make the most of it.

If You Want Millennials to Love You, Skip Them and Market to Their Mothers

The bottom line: When it comes to reaching millennial consumers, don't forget the parents – especially mom.

Marketing Automation Explained (Infographic)

Cutting-edge technologies are making businesses more productive, we explain this hot new trend.

Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.

How the Robertsons of Duck Dynasty Conquered America

With a focus more on values and less on drama, A&E's Duck Dynasty stands out from the reality series crowd.

Krispy Kreme's Quirky 'Pirate' Promotion Lures Hungry Buccaneers

Krispy Kreme's celebration of Talk Like a Pirate Day is attracting traffic both online and in the franchise's stores.
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