Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Facebook Plots First Steps Into Healthcare
Health Care

Facebook Plots First Steps Into Healthcare

The social network already knows who your friends are and the kind of things that grab your attention. Soon, it could also know the state of your health.
The Step-By-Step Guide on Creating Infographics
Infographics

The Step-By-Step Guide on Creating Infographics

Creating infographics require a long list of things that need to be done, and it takes a varied skill set to accomplish all of them.
Drew Skau
6 Ways to Ensure a Journalist Will Love Your Pitch
Press coverage

6 Ways to Ensure a Journalist Will Love Your Pitch

A few simple steps can change your pitch from one that gets ignored into one that is adored.
The One Mistake That's Killing Your Business
Direct Marketing

The One Mistake That's Killing Your Business

You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
Facebook Makes Elusive Vow to Rethink User Experimentation
Privacy concerns

Facebook Makes Elusive Vow to Rethink User Experimentation

The social network will give its researchers 'clearer guidelines' for future experimentations -- but just what these guidelines are is anyone's guess.
Geoff Weiss
Why Twitter Is Handing Over Your Tweets to MIT
Social Media

Why Twitter Is Handing Over Your Tweets to MIT

MIT's Laboratory for Social Machines now has access to every public tweet ever made...for research, of course.
Carly Okyle
Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter
Elon Musk

Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter

It only takes a consonant to start a Twitter fire. Take it from billionaire Elon Musk.
Kim Lachance Shandrow
Market to Empowered Women: It's Ethical -- And It's Good for Business
Marketing

Market to Empowered Women: It's Ethical -- And It's Good for Business

Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
Catherine Clifford
7 Marketing Alternatives to SEO (Infographic)
SEO Tips

7 Marketing Alternatives to SEO (Infographic)

There's more to building your brand's awareness than SEO. Allocating a budget for these ideas can help PR and marketing pros produce better results.
Kevin Allen
4 Design Strategies That Make a Compelling Call to Action
Websites

4 Design Strategies That Make a Compelling Call to Action

Information overload is a problem everywhere but a crisis on your ecommerce site. Make it easy for customers to see what you're encouraging.
John Boitnott
8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel
Selling

8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel

Products that tug buyers' emotional strings and spur an impulse to buy are exactly right for TV shopping shows.
Bob Circosta
Should You Outsource Content Creation or Hire a Content Marketing Team?
Content marketing

Should You Outsource Content Creation or Hire a Content Marketing Team?

With more companies embracing content marketing, businesses need to decide how to approach this function.
Derek Miller
22 Brilliant Thinkers Everyone Should Follow on Twitter
Leadership

22 Brilliant Thinkers Everyone Should Follow on Twitter

If you've been following the same people on Twitter for the last five years, you're probably missing out.
Drake Baer
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