News and Articles About Marketing
If your business has as many as 10 vehicles, you've entered fleet-vehicle territory, a place with its own rules--and benefits
Most sales people do way too much talking. Here are seven ways to talk less and get more from customers.
With clients like Starbucks, Yoplait and Betty Crocker, DINE marketing president Chris Cornyn offers up business advice for entrepreneurs -- foodies and all.
McDonalds franchisees have long protested the burger chain's pricing moves. Will the new 'Dollar Menu & More' provide a solution?
In order to be a master networker, you have to maintain a positive attitude, no matter what the circumstance.
Using the RingRevenue platform, buyCalls was able to sniff out some major discrepancies in their campaigns.
Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution.
Investors are increasingly turning to emerging markets for new sources of revenue. Check out this infographic for key tips and trends that can help you invest wisely.
If you only talked about yourself on a first date, chances are it'd be your last. Don't do the same when it comes to marketing your brand.
A new train-themed restaurant started off well, but the number of diners on board is dropping. Ask Entrepreneur's expert offers advice to help this business get back on track.
Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.
You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
You don't need to spend advertising dollars to earn customers. Here are 25 ways to do it for free.
How you can focus on the customers who will buy the most from you.
Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'
Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
Whether you like it or not, you are your very own brand. Here's how to make the most of it.
The bottom line: When it comes to reaching millennial consumers, don't forget the parents especially mom.
Cutting-edge technologies are making businesses more productive, we explain this hot new trend.
The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
With a focus more on values and less on drama, A&E's Duck Dynasty stands out from the reality series crowd.
Krispy Kreme's celebration of Talk Like a Pirate Day is attracting traffic both online and in the franchise's stores.
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