Marketing

5 Do's and Don'ts For Creating Effective Email Lists
Online Marketing

5 Do's and Don'ts For Creating Effective Email Lists

Keep your subscribers engaged month after month by creating content they're really want to read.
Mitch Meyerson
4 Ways to Get Publicity on a Budget
Media Coverage

4 Ways to Get Publicity on a Budget

Having a media presence can do wonders for your company, and it doesn't require you to spend a fortune on a PR team.
Chris Myers
How to Get to the Top of LinkedIn's Search Results
Linkedin

How to Get to the Top of LinkedIn's Search Results

Let this LinkedIn expert show you the one thing you can do to dramatically improve your ranking on LinkedIn search.
Ted Prodromou
Primal Marketing: 4 Ways to Create an Instant Connection With Customers
Marketing

Primal Marketing: 4 Ways to Create an Instant Connection With Customers

Tap into brain science research to get your message out loud and clear.
Cynthia Price
Egg Industry Taps Kevin Bacon as New Spokesperson
Eggs

Egg Industry Taps Kevin Bacon as New Spokesperson

Apparently, no one knows eggs better than Bacon.
Kate Taylor
SXSW: Why Your Brand Should Study Political Campaigns
SXSW

SXSW: Why Your Brand Should Study Political Campaigns

In this SXSW panel, it's all about that base. Learn how to find it, connect with it and motivate it.
Jacob Hall
2 Key Lessons in Brand Building
Branding

2 Key Lessons in Brand Building

Want to develop long-lasting customer relationships? It's this simple.
David Hagenbuch
The 'Social Media Guide' to Crafting Your Ideal Business Pitch
Pitching investors

The 'Social Media Guide' to Crafting Your Ideal Business Pitch

Whatever your preferred social media weapon of choice, there's an equally valuable "pitch style" associated with it.
Jeff Boss
10 Data Tools Every Marketer Needs to Be Using
Data Analysis

10 Data Tools Every Marketer Needs to Be Using

The Internet may be flooded with data tools of every size and shape but they aren't all created equally.
Romy Misra
The Correct Way to Capitalize a Headline
Writing

The Correct Way to Capitalize a Headline

All right, several ways.
7 DIY Rules for When the Reporter Calls
Public Relations

7 DIY Rules for When the Reporter Calls

You did the outreach. Now what do you do when someone responds?
Derek Newton
3 Options for Dealing With Internet Trolls
Communication Strategies

3 Options for Dealing With Internet Trolls

The sarcastic founder of a product company details his strategy for dealing with these nasty commenters on Facebook.
Adam Callinan
9 Marketing Mistakes That Cost Your Business Money
Marketing mistakes

9 Marketing Mistakes That Cost Your Business Money

When setting up and improving your marketing strategy, make sure to steer clear of these all-too-common mistakes.
Answer These 3 Questions, or Your Marketing Tactics Really Won't Matter
Marketing

Answer These 3 Questions, or Your Marketing Tactics Really Won't Matter

A simple set of tactics in support of a powerful strategy beats a brilliant set of tactics with no real strategy at all most every time.
John Jantsch
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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