Marketing

4 Tips to Create and Groom a Viral Facebook Video Ad
Facebook Advertising

4 Tips to Create and Groom a Viral Facebook Video Ad

If you're willing to pay a little, there are a number of steps you can take in creating your video content that will a drive tremendous return on your investment.
Adam Callinan
It's Time to Create Content That Customers Actually Want
Marketing Strategies

It's Time to Create Content That Customers Actually Want

Remember: It's not about you -- it's about them.
Renee Yeager
Is Technology Lulling You Into Working Too Remotely?
Client relationship management

Is Technology Lulling You Into Working Too Remotely?

Between the dazzle of contemporary communication technology and the need to keep overhead low, entrepreneurs risk underestimating the value of meeting clients face to face.
John Meyer
For Millennial-Hungry Businesses, Food Festivals Aren't Fluff
Millennials

For Millennial-Hungry Businesses, Food Festivals Aren't Fluff

Here's how to use festivals as a tool to turn millennials into customers for life.
Kate Taylor
Why You Need to Focus on Focus in Your Marketing Plan
Marketing Plans

Why You Need to Focus on Focus in Your Marketing Plan

Don't take it for granted. Without it, your plan will lack a mission and purpose.
Jim Joseph
6 Foolproof Methods for Creating Top Content on Any Topic
SEO

6 Foolproof Methods for Creating Top Content on Any Topic

We'd all love to show up first in Google for something. Here are some pointers.
Jeffrey Kranz
Being Human Is How Your Branding Strategy Will Succeed
Branding

Being Human Is How Your Branding Strategy Will Succeed

Because entrepreneurs are often focused on building a product or service to help businesses or consumers, we forget how to have human conversations.
Melanie Spring
How to Attract Customers Through Pinterest
Online Marketing

How to Attract Customers Through Pinterest

Making Pinterest part of your online marketing strategy can help you get more traffic and make more sales. Here's how to get started.
Mitch Meyerson
The 4-Step Process for Building a Scalable Sales Machine
Sales Strategies

The 4-Step Process for Building a Scalable Sales Machine

Consider these steps when creating predictable and scalable revenue growth for your company.
How to Use LinkedIn Analytics to Boost Your Marketing Efforts
Linkedin

How to Use LinkedIn Analytics to Boost Your Marketing Efforts

Find out if you're wasting your time on LinkedIn by measuring how effective your status updates and posts are with your audience.
Ted Prodromou
The Results-Driven Approach to Blogging
Analytics

The Results-Driven Approach to Blogging

One of the keys to success is first understanding what success looks like.
Brian Honigman
The 3 Videos Every Business Needs on Its Website
Video Marketing

The 3 Videos Every Business Needs on Its Website

If you're new to the video production process start with these concepts, and over time you'll get inspired with more ideas that are unique to your business.
Jennifer Jager
'A Significant Change in Mindset' Is Coming to the Way Apple Launches Products
Apple

'A Significant Change in Mindset' Is Coming to the Way Apple Launches Products

Apple retail chief Angela Ahrendts is trying to usher in a new way for her company to handle new product launches.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read