Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.
Marketing

A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.

Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.
Eric Siu
3 Social-Media Mistakes That Are Killing Interest in Your Company
Social Media Marketing

3 Social-Media Mistakes That Are Killing Interest in Your Company

While entrepreneurs launch social-media campaigns to help spread the word, their strategy can backfire -- causing more harm than good. Here are three things not to do.
Ann Tran
How to Improve Your Facebook Clickthrough Rates With Better Images
Facebook advertising

How to Improve Your Facebook Clickthrough Rates With Better Images

On Facebook, the images you use in your ads are more important than the words. Here are 6 ways to use images to improve your ads.
Perry Marshall, Keith Krance, and Thomas Meloche
To Manage Your Brand, Understand Your Brand
Branding

To Manage Your Brand, Understand Your Brand

Focus is essential to telling your brand's story.
Carly Okyle
These 7 Mistakes Can Make Your Marketing Automation Investment Worthless
Marketing Automation

These 7 Mistakes Can Make Your Marketing Automation Investment Worthless

Marketing and sales are fundamentally about finding people curious about your product and communicating with them. Technology will disappoint you if you forget that.
Hana Abaza
Sales During Alibaba's Online Shopping Holiday, Singles' Day, Surge Past $6 Billion
Ecommerce

Sales During Alibaba's Online Shopping Holiday, Singles' Day, Surge Past $6 Billion

Customers jumped on heavily discounted goods to send sales past 2013's record high.
How Data Can Help You to Personalize Marketing Events and Boost ROI
Event Planning Business

How Data Can Help You to Personalize Marketing Events and Boost ROI

Event marketing is costly but offers a unique opportunity to connect directly with the people who are your market.
Brett Relander
Your Content-Delivery Strategy Can't Start and End at Mobile
Content Strategy

Your Content-Delivery Strategy Can't Start and End at Mobile

Focusing on only one experience can quickly lead to your marketing becoming outdated.
Loni Stark
Master the Art of the Cluster Sell and Dominate Your Industry
Big Data

Master the Art of the Cluster Sell and Dominate Your Industry

A software company CEO describes a strategy to capture many clients across a business sector.
Ben Zifkin
If You Want to Land a TV Spot, Know It's All About Timing
Television

If You Want to Land a TV Spot, Know It's All About Timing

Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
Deborah Mitchell
The Quick and Dirty on Marketing, Advertising and Branding
Marketing

The Quick and Dirty on Marketing, Advertising and Branding

Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.
Peter Gasca
Finally: Now You Can Edit Captions on Instagram
Instagram

Finally: Now You Can Edit Captions on Instagram

Gone are the days of deleting and reposting photos when an error is discovered.
Wendy Frink
Facebook Says 'Messenger' Has Reached Half a Billion Users
Facebook

Facebook Says 'Messenger' Has Reached Half a Billion Users

This just a few months after it was separated from the main Facebook app.
Why Brand Ambassadors Are Earned, Not Hired
Marketing

Why Brand Ambassadors Are Earned, Not Hired

Cultivate a customer base that will sing your praises for you.
Carly Okyle