Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

5 Tools to Help Make Your Data Visualization Look Stunning
Data Visualization

5 Tools to Help Make Your Data Visualization Look Stunning

With more companies turning to data visualization to explain difficult or broad topics, a new crop of tools are popping up to make your designs beautiful.
Drew Skau
Refine Your Advertising Language With These 5 Strategies
Advertising

Refine Your Advertising Language With These 5 Strategies

Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
Katherine Halek
How to Make Your Content Go Viral
Viral Marketing

How to Make Your Content Go Viral

One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!
Al Lautenslager
The 7 Content Marketing Trends You Should Be Doing Now
Content marketing

The 7 Content Marketing Trends You Should Be Doing Now

In the next 18 months, expect these content marketing trends to make waves. Get a head start by implementing these strategies now.
Bryan Lovgren
If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)
Content marketing

If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.
Renée Warren
Avoid This Big Mistake When Optimizing Your Site for Search
National Small Business Week

Avoid This Big Mistake When Optimizing Your Site for Search

Online marketing expert Neil Patel says this is one of the most common SEO mistakes and can negatively impact how your site ranks in searches online.
Jason Fell
6 Not-So-Obvious Places to Find Your Target Market
Marketing

6 Not-So-Obvious Places to Find Your Target Market

Your ideal customers are out there waiting for you. Here's how to find them.
Joan Stewart
Don't Overlook These Small, Quick Steps to Powerful Brand-Building
Marketing

Don't Overlook These Small, Quick Steps to Powerful Brand-Building

How to strategically curate brand-building content in short chunks of time.
Tanya Benedicto Klich
Why TD Bank's Emotional 'Thank You' Video Is Marketing Magic
Gratitude

Why TD Bank's Emotional 'Thank You' Video Is Marketing Magic

The viral video, which features a talking ATM that dispenses incredible gifts for customers, is as emotionally poignant as it is commercially impactful.
Geoff Weiss
Don't Miss the Digital Transformation in Luxury Brand Marketing
Luxury Brands

Don't Miss the Digital Transformation in Luxury Brand Marketing

The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
Rohan Ayyar
Don't Just Develop Your Company Brand, Think About Your Personal One, Too
The Grind

Don't Just Develop Your Company Brand, Think About Your Personal One, Too

Building your own brand can do wonders for your business. Here are three quick tips to get your started.
AJ Agrawal
How Every Single Business Can Benefit From a Blog
Blogging

How Every Single Business Can Benefit From a Blog

Getting website traffic isn't rocket science. You can see incredible gains by simply creating a curated blog.
Mike Templeman
Why I Stopped Using 'Actually' and 'But' In My Customer Service Emails
Writing

Why I Stopped Using 'Actually' and 'But' In My Customer Service Emails

Some words can detract from your message. Avoid them if you want to achieve more powerful and pointed communication.
Carolyn Kopprasch