News and Articles About Marketing
Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.
Cut though the noise with these techniques to create communications that educate and attract customers.
Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.
The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.
So you want media coverage? Join the club. Here's how to stand out from the crowd.
"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.
The San Francisco-based publishing house known for its snark and devilish sarcasm has challenged the idea of what it means to succeed with a crowdfunding campaign.
Three companies demonstrate how they use storytelling to get their message across.
Many startups run out of money soon after they launch, missing out on success before they even have a fighting chance.
Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.
A look at three companies who are using their cars to jump start conversation and generate revenue.
After declining in 2012, the number of restaurant visits prompted by a deal or discount increased in 2013, reports The NPD Group.
Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
Short-form social videos can turn your cinematic dreams into marketing gold.
If your business has as many as 10 vehicles, you've entered fleet-vehicle territory, a place with its own rules--and benefits
Most sales people do way too much talking. Here are seven ways to talk less and get more from customers.
With clients like Starbucks, Yoplait and Betty Crocker, DINE marketing president Chris Cornyn offers up business advice for entrepreneurs -- foodies and all.
McDonalds franchisees have long protested the burger chain's pricing moves. Will the new 'Dollar Menu & More' provide a solution?
In order to be a master networker, you have to maintain a positive attitude, no matter what the circumstance.
Using the RingRevenue platform, buyCalls was able to sniff out some major discrepancies in their campaigns.
Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution.
Investors are increasingly turning to emerging markets for new sources of revenue. Check out this infographic for key tips and trends that can help you invest wisely.
If you only talked about yourself on a first date, chances are it'd be your last. Don't do the same when it comes to marketing your brand.
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