Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

What You Must Look for When Hiring Your First Head of Marketing
Marketing

What You Must Look for When Hiring Your First Head of Marketing

When hiring someone to lead your marketing efforts, make sure they possess these characteristics.
Stacey Epstein
Motivate Customers to Buy Based on Their Brain Type
Marketing

Motivate Customers to Buy Based on Their Brain Type

With the right messages, you can speak to people in a way that ultimately boosts sales.
Michael Cooper
12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)
Infographics

12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)

Improve the chances of your emails being read by knowing what is most likely to grab and hold attention.
Catherine Clifford
Smaller Online Retailers Seem Immune to the Holiday Frenzy
Holiday marketing

Smaller Online Retailers Seem Immune to the Holiday Frenzy

Christmas sales are significant online but smaller sites unable to compete with either big box stores or Amazon are focused on the basics.
Matt Winn
Doing These 5 Things Can Help You Get More Ecommerce Sales This Holiday Season
Ecommerce

Doing These 5 Things Can Help You Get More Ecommerce Sales This Holiday Season

What are you planning on doing to put your business in a position to capture a share of 2014's holiday season revenue?
Jonathan Long
5 Google Results That Can Destroy Your Career
Personal Branding

5 Google Results That Can Destroy Your Career

What people find when they Google your name can quickly derail your professional efforts.
Dave Kerpen
5 Reasons Why Online Entrepreneurs Need to Look Beyond the Numbers
Online Business

5 Reasons Why Online Entrepreneurs Need to Look Beyond the Numbers

Any business can buy an enormous pseudo-following. Focus on establishing a personal connection with customers and all the numbers that matter will grow.
Kimanzi Constable
4 Ways to Revamp Your Marketing to Mesmerize the Crowd
Communications

4 Ways to Revamp Your Marketing to Mesmerize the Crowd

The business world is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.
Renee Yeager
Here are 5 Ways GIFs Can Amplify Your Content
Gifs

Here are 5 Ways GIFs Can Amplify Your Content

While at times GIFS get a bad rap, if used correctly they can punch up your content and differentiate your blog from others.
Kathleen Smith
5 Tips for Boosting Sales on Pinterest
Social Media Marketing

5 Tips for Boosting Sales on Pinterest

The photo-focused social-media site has eye-popping statistics no online marketer can afford to ignore.
Ann Smarty
Customers Demand These 2 Fundamental Aspects of Authentic Brands
Customer Loyalty

Customers Demand These 2 Fundamental Aspects of Authentic Brands

A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
Jim Joseph
Crafting Your Social Media Policy: What Experts Advise
Coaches Corner

Crafting Your Social Media Policy: What Experts Advise

Make sure your staff understands what's expected on your social media platforms.
Linda Lacina
Richard Branson Says Costumes Can Be a Boon for Business
Publicity Stunts

Richard Branson Says Costumes Can Be a Boon for Business

The billionaire's penchant for playing dress-up has served as an effective marketing tool.
Geoff Weiss
Twitter Demotes Recently Hired Product Chief, Names a New One as Engagement Slides
Twitter

Twitter Demotes Recently Hired Product Chief, Names a New One as Engagement Slides

Kevin Weil, who was head of revenue-generating products, will now take charge of all products at the company.