Marketing

News and Articles About Marketing

The Secret to Selling Your Brand With One Sentence

Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.

5 Simple Ways to Get Your Customers to Listen to You

Cut though the noise with these techniques to create communications that educate and attract customers.

From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.

Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.

Why Every Business Needs a Cyber Monday Strategy

The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.

4 Tips for Crafting the Perfect Pitch

So you want media coverage? Join the club. Here's how to stand out from the crowd.

7 Marketing Truths Every Business Leader Should Know

"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.

McSweeney's Publishing House Launches Crowdfunding Campaign for $15. Yup. For $15.

The San Francisco-based publishing house known for its snark and devilish sarcasm has challenged the idea of what it means to succeed with a crowdfunding campaign.

How 3 Companies Use Storytelling as Advertising

Three companies demonstrate how they use storytelling to get their message across.

Why Too Many Startups Run Out of Money Too Fast

Many startups run out of money soon after they launch, missing out on success before they even have a fighting chance.

The Secret to Making Customers Passionate About Your Brand

Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.

Turn Your Company Car Into a Marketing Campaign on Wheels

A look at three companies who are using their cars to jump start conversation and generate revenue.

Return of the Deal: Restaurants See More Discount-Driven Traffic

After declining in 2012, the number of restaurant visits prompted by a deal or discount increased in 2013, reports The NPD Group.

How to Build a Business Plan For Your Personal Brand

Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.

Marketers: The 3 Differences Between Millennial Guys and Gals

If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.

6 Reasons Why Vine and Instagram Videos Are Great for Your Business

Short-form social videos can turn your cinematic dreams into marketing gold.

Power in Numbers: The Benefits of Entering Fleet-Vehicle Territory

If your business has as many as 10 vehicles, you've entered fleet-vehicle territory, a place with its own rules--and benefits

The Secret to Closing More Sales: Talk Less

Most sales people do way too much talking. Here are seven ways to talk less and get more from customers.

'Supermarket Superstar' Mentor Serves Up 7 Tips for Product Development

With clients like Starbucks, Yoplait and Betty Crocker, DINE marketing president Chris Cornyn offers up business advice for entrepreneurs -- foodies and all.

What Does the Demise of the Dollar Menu Mean for Franchisees?

McDonaldÂ’s franchisees have long protested the burger chain's pricing moves. Will the new 'Dollar Menu & More' provide a solution?

Attitude Is a Choice. Choose Wisely.

In order to be a master networker, you have to maintain a positive attitude, no matter what the circumstance.

How an Ad Agency Fixed Its Call-Center Marketing

Using the RingRevenue platform, buyCalls was able to sniff out some major discrepancies in their campaigns.

Content Marketing and SEO: Proceed With Caution

Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution.

Tips for Investing in Emerging Markets (Infographic)

Investors are increasingly turning to emerging markets for new sources of revenue. Check out this infographic for key tips and trends that can help you invest wisely.

Why Smart Marketing Is Like a Great First Date

If you only talked about yourself on a first date, chances are it'd be your last. Don't do the same when it comes to marketing your brand.
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