Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?
Viral Marketing

If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?

The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.
Pratik Dholakiya
5 Rules for Using Push Technology to Your Advantage
push notifications

5 Rules for Using Push Technology to Your Advantage

Think of it as a nudge your customers asked you to give them when they are in the neighborhood.
Brett Relander
You Never Thought Social Media Could Look Like This
Social Media

You Never Thought Social Media Could Look Like This

Artists have created an installation that allows us to see social-media sentiment in the physical, real world. It's so weird you have to see it for yourself.
Kate Taylor
The Jury Is Still Out on Texting for Professional Communication
Millennials

The Jury Is Still Out on Texting for Professional Communication

The youngest workers, who've come of age ordering take-out food with an app, seem unaware of the incomparable efficiency of a phone call.
Eddy Ricci
With the Arrival of Twitter's 'Buy' Button, Is It Time to Move Into Social Commerce?
Social Media Marketing

With the Arrival of Twitter's 'Buy' Button, Is It Time to Move Into Social Commerce?

Explore new channels without inundating loyal customers with aggressive marketing tactics.
Seamas Egan
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Find Your Brand's Proof Points
brand positioning

Find Your Brand's Proof Points

Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.
Jim Joseph
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5 Reliable Methods for Building Trust in Your Mobile App
Marketing Strategies

5 Reliable Methods for Building Trust in Your Mobile App

Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.
Rahul Varshneya
The Top 10 Ways to Re-Engage Dead Email Subscribers
Email Marketing

The Top 10 Ways to Re-Engage Dead Email Subscribers

Consider these tips in your ongoing to pursuit to win customers' attention over email.
Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All
Shark Tank

Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All

With a few carefully chosen words, brands can avoid this common error.
Kim Lachance Shandrow
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Why This Bay Area Bistro Wants to Be Yelp's Worst-Rated Restaurant Ever
Online Reviews

Why This Bay Area Bistro Wants to Be Yelp's Worst-Rated Restaurant Ever

In a protest against the site's alleged ratings manipulations, this Italian restaurant's co-owners offered scathing reviewers 25-percent off their checks.
Geoff Weiss
3 Ways to Bust Through Your Customer's Stress and Fear
Customers

3 Ways to Bust Through Your Customer's Stress and Fear

The very act of decision making can trigger some reluctance in a prospective buyer. Learn ways to help a consumer see clearly your product's advantages.
Jeff Shore
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Ignore Video and Miss Out on 69 Percent of Mobile Traffic
Video Marketing

Ignore Video and Miss Out on 69 Percent of Mobile Traffic

In a fast-paced digital world, the visual appeal of the second screen can't be denied. Marketers, take heed.
Eric Siu
Grow Your Business a Thousandfold in One Year With Content Marketing
Content marketing

Grow Your Business a Thousandfold in One Year With Content Marketing

Start off sharing your ideas in a blog or as a contributor. Speaking engagements may follow.
Joshua Steimle
3 Affordable Marketing Alternatives for Businesses That No Longer Like Facebook
Social Media Marketing

3 Affordable Marketing Alternatives for Businesses That No Longer Like Facebook

Small businesses skeptical of paying for costly social media marketing have options both old school and cutting edge.
David Goldin