News and Articles About Marketing
These viral sensations may be hilarious. They're also becoming big business.
We look at how one startup with a product similar to Google's Glass plans to leverage the tech giant's publicity push -- and how you can, too.
Be one of 5,000 business owners to win a customized window decal displaying your hours of operation, and learn how to manage a giveaway so that your business still makes money.
Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
If you haven't put much thought into your business card, you're missing out on a great marketing opportunity. Here are six ways your business card design and delivery can get you noticed.
Four steps to building your brand into something that's more true to you.
More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
A look at the different patterns in the purchasing behavior of men.
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
The popular author outlines businesses' most common sales mistakes and how the selling game has changed.
These eight tips can enrich a startup's experience with a public relations agency.
Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.
Why your business should or shouldn't be on YouTube, and what you can hope to accomplish with your YouTube videos.
Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
It's always a challenge to bring up the subject of fees with a potential new customer. Marketing expert Ilise Benun has these tips.
A guide to understanding your customers and how your product meets their needs.
The popular author challenges entrepreneurs to get out of their comfort zones and embrace vulnerability.
A look at the strategies some entrepreneurs are using when generating and making the most of their customers' comments.