News and Articles About Marketing
Wendy's is ending the run of its wildly successful pretzel bun, bringing out a brioche burger to end a year full of innovative buns.
Building up your business network is time consuming but necessary to make your ventures thrive. Here are four ways to create long-lasting business relationships.
Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and whos doing it right.
The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.
Software and platforms make it cheap and easy for your business to address everything from marketing, to brand management to human resources.
With McDonald's no longer offering the McRib nationally, loyal fans flock to franchises offering the polarizing sandwich.
Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Microsoft has taken its year-long campaign against Google to the next level, selling "Scroogled"-branded merchandise on its website.
For a variety of reasons, some U.S.-based startups are choosing to source their companies' products overseas. Doing so, however, comes at a price. Here's how three young founders are making it work.
The social network announced new features today that provide greater functionality to page administrators.
You came up with a great idea and created a killer app. Now, here's how you can make market it so it gets seen and downloaded by more people.
Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.
Cut though the noise with these techniques to create communications that educate and attract customers.
Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.
The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.
So you want media coverage? Join the club. Here's how to stand out from the crowd.
"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.
The San Francisco-based publishing house known for its snark and devilish sarcasm has challenged the idea of what it means to succeed with a crowdfunding campaign.
Three companies demonstrate how they use storytelling to get their message across.
Many startups run out of money soon after they launch, missing out on success before they even have a fighting chance.
Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.
A look at three companies who are using their cars to jump start conversation and generate revenue.
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