Marketing

Why Networking Is an Overrated Career Tool
Networking

Why Networking Is an Overrated Career Tool

By itself, networking is ambiguous and inefficient, as the simple act of networking lacks a clear beginning and end goal.
Ken Sundheim
5 Big Ways to Make Your Micro-Video Stand Out
Video Marketing

5 Big Ways to Make Your Micro-Video Stand Out

Video micro-content might have seemed like content marketing's embarrassing little brother at some point -- cute yet inconsequential. But times have changed.
Nate Birt
10 Ways to Improve the Open Rates of Your Marketing Emails
Email Marketing

10 Ways to Improve the Open Rates of Your Marketing Emails

Far from being "dead," email marketing still has one of the highest engagement rates and returns on investment of any marketing strategy.
Sujan Patel
When It's OK to Use an Exclamation Mark and When It's Not (Infographic)
Writing

When It's OK to Use an Exclamation Mark and When It's Not (Infographic)

You probably shouldn't, but this flowchart will help you know for sure.
Kristin Piombino
10 Reasons Why Your Personal Brand Sucks
Personal Branding

10 Reasons Why Your Personal Brand Sucks

Not that anyone cares about your personal brand, but the least you could do is present yourself to the world correctly.
Steve Tobak
Why Influencer Marketing Pays Off for Small Businesses
Influencers

Why Influencer Marketing Pays Off for Small Businesses

Harness word-of-mouth from influential people in a cost-effective campaign.
Eric Dahan
6 Reasons Your PR Is Failing
Public Relations

6 Reasons Your PR Is Failing

Everyone is confused about what publicists do these days. Understand some of the common pitfalls and strategize more effectively with a pro.
Christine Perkett
The 5 Mistakes That Will Land Your Email in the Spam Folder
Email Marketing

The 5 Mistakes That Will Land Your Email in the Spam Folder

Email providers and readers are raising the standards for what content makes it into the inbox and what lands in the junk pile.
Aleksandr Peterson
How to Find Your Next Marketing Rock Star (Infographic)
Marketing

How to Find Your Next Marketing Rock Star (Infographic)

Check out these essential qualities for success and ways to keep a top performer.
Renee Yeager
Here Is How to Get Your Branded Video Watched
Video Tips

Here Is How to Get Your Branded Video Watched

For brands, video creation is an essential component of existing in the virtual ecosystem. Here is how to ensure your videos are seen.
Nate Birt
5 Tools to Fuel Your Company's PR Machine
Public Relations

5 Tools to Fuel Your Company's PR Machine

Mobile and web innovations can make managing public relations in the digital age faster and easier.
David Gerzof-Richard
4 Questions to Ask When Planning Effective Customer Messages
Customer Service

4 Questions to Ask When Planning Effective Customer Messages

When it comes to communicating with your customers, just a few minutes of planning will save you time, energy and possibly, trouble, later down the line.
Peter Gasca
3 Ways to Grab an Early Piece of the $500 Billion Opportunity in Mobile Marketing
Mobile Marketing

3 Ways to Grab an Early Piece of the $500 Billion Opportunity in Mobile Marketing

Almost half of a brand's customers will soon be proverbially "up for grabs" to anyone with an effective mobile marketing strategy.
Alex Campbell
How to Network When You're Socially Awkward
Networking

How to Network When You're Socially Awkward

Never mind the old-school cocktail party. Be a digital player: Join online professional groups. Or better yet start your own.
Te-Erika Patterson
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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