Marketing

News and Articles About Marketing

5 Crisis-Mode Moves to Save Your Google Ranking (Infographic)
Mobile Marketing

5 Crisis-Mode Moves to Save Your Google Ranking (Infographic)

Mobile optimization has moved from nicety to necessity. Are you ready?
Chris Byers
Why The Customers Who Don't Convert Are Immensely Important
Brand Advocates

Why The Customers Who Don't Convert Are Immensely Important

There's an enormous audience of advocates you may be missing out on.
Aimee Millwood
Does Your Business Need Buyer Personas?
Online Marketing

Does Your Business Need Buyer Personas?

Three questions to consider before you decide.
Adele Revella
3 Essentials for Marketing Your Mobile App
Marketing Strategies

3 Essentials for Marketing Your Mobile App

A discouragingly high percentage of apps fail to make money. Poor marketing is often the reason.
Pratik Dholakiya
7 Questions to Ask Before You Embark on a PR Program
Public Relations

7 Questions to Ask Before You Embark on a PR Program

You may think you're ready to hire an agency, but are you really? Test yourself with these queries.
5 Ways to Make Your Online Ads More Clickable
Linkedin

5 Ways to Make Your Online Ads More Clickable

Because great ads are more than just words.
Ted Prodromou
How to Promote and Profit From Podcasts
Online Marketing

How to Promote and Profit From Podcasts

Learn to reach your target audience and discover how to profit from your podcasts.
Mitch Meyerson
5 Ways to Use Influencer Marketing to Cut Through the Online Clutter
Influencers

5 Ways to Use Influencer Marketing to Cut Through the Online Clutter

From determining a strategy to reciprocation, here is how to ensure your influence partnership is moving in the right direction.
Lauren Jung
8 Ways to Scale a One-Person Content Team
Content Marketing

8 Ways to Scale a One-Person Content Team

With a few simple tools and good processes, a single content marketer can scale their impact way beyond the confines of their own person.
Mark Walker
A Guide For Creating Consistently Great Content
Content Marketing

A Guide For Creating Consistently Great Content

Here's how you can develop a content marketing rhythm.
Brian Honigman
6 Recent Marketing Campaigns That Were Pretty Awesome
Marketing

6 Recent Marketing Campaigns That Were Pretty Awesome

Learn why these campaigns worked and where their success was noticeable.
Ann Handley
The Most Memorable Ad Campaigns Share These 3 Elements
Advertising

The Most Memorable Ad Campaigns Share These 3 Elements

Marketing that resonates and sticks in our memories despite the media cacophony tends to share certain characteristics.
Jennifer Connelly
Tips to Help You Identify and Nurture Customers
Customer Service

Tips to Help You Identify and Nurture Customers

Your consumer base is the backbone of your business. Without them, there is no business.
Vin Gupta
6 Ways to Overcome Your Reluctance to Sell
Sales

6 Ways to Overcome Your Reluctance to Sell

The entrepreneur's moment of truth is that silence at the conclusion of the presentation when you wait for the client's response.
Jacqueline Whitmore
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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