Marketing

News and Articles About Marketing

5 Secrets for Creating an Award-Winning Website
Web Design

5 Secrets for Creating an Award-Winning Website

What will you do to make your business' website stand out among the crowd?
Firas Kittaneh
How to Distribute Your Marketing Budget Between SEO and PPC
PPC

How to Distribute Your Marketing Budget Between SEO and PPC

Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
Anand Srinivasan
4 Critical Things Every Business Must Know About Mobile Marketing
Online Marketing

4 Critical Things Every Business Must Know About Mobile Marketing

Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Mitch Meyerson
Want Digital Marketing to Work For You? Integrate Some Analog Thinking.
Online Marketing

Want Digital Marketing to Work For You? Integrate Some Analog Thinking.

Remember direct mail? It's baacck! And it's a great complement to your online efforts.
Renee Yeager
Decoding Big Data for Business Growth (Infographic)
Big Data

Decoding Big Data for Business Growth (Infographic)

If all you do is gather data, you'll be left behind competitors who are harnessing this wealth of information more effectively.
Eric Siu
With the Right Incentives Loyal Customers Will Become Brand Advocates
Brand Advocates

With the Right Incentives Loyal Customers Will Become Brand Advocates

There is no better marketing strategy today than encouraging your best customers to recommend your brand to their friends.
Brett Relander
6 Secrets Nobody Tells You About Personal Branding
Personal Branding

6 Secrets Nobody Tells You About Personal Branding

While the fundamental principles of personal branding are relatively easy to understand, successfully implementing the strategy isn't always straightforward -- and it isn't always pretty.
Anna Johansson
Branding Your Business for the Next Generation
Marketing Strategies

Branding Your Business for the Next Generation

There's a new generation of people out there. Your company needs to learn how to communicate with them.
Jana Barrett
What Bill Gates Predicted in 1996 Still Rings True for Content Marketers Today
Content Marketing

What Bill Gates Predicted in 1996 Still Rings True for Content Marketers Today

If you have respect for Bill Gates' enormous success as a businessman, you'll also respect his visionary thought leadership regarding content on the web.
Marie Dean
13 Ways to Show Customers You Love Them
User Experience

13 Ways to Show Customers You Love Them

A bigger marketing budget is great but it doesn't cost much to let customers know you appreciate them.
Firas Kittaneh
When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook
Facebook

When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook

The big blue social network is the key marketing platform for the foreseeable future.
Brian Honigman
5 Ways to Make Swag Giveaways Count
Swag

5 Ways to Make Swag Giveaways Count

Avoid giving away junk, be creative and try your best to make the contents of the bags memorable without being offensive.
6 Ways to Get the Most Out of Your Content
Content Strategy

6 Ways to Get the Most Out of Your Content

Here is how to empower every piece of content you create.
Braveen Kumar
The Battle for Customer Attention Starts With a Company's Culture
Content Marketing

The Battle for Customer Attention Starts With a Company's Culture

A culture of content -- not a culture of selling -- is the focus that will win you success.
Michael Brenner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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