Marketing

Grow Your Brand by Creating an Alter Ego
Branding

Grow Your Brand by Creating an Alter Ego

Who is more memorable: Bruce Wayne or Batman? Granger Smith or Earl Dibbles Jr.?
John Brubaker
Measuring the Impact of Your Content Marketing
Content Marketing

Measuring the Impact of Your Content Marketing

Here is how to create and measure content marketing goals that are focused on producing ROI while also aligning with your target audience, business offerings and budget limitation
Jacob Warwick
5 Rude Emails You Send Every Day
Email

5 Rude Emails You Send Every Day

Even the most likable and well-mannered among us can still look like jerks in an email. Writing an email that comes across just like you do in person is a fine art.
Travis Bradberry
How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads
YouTube

How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads

This high school dropout turned viral video maker has worked with big brands such as Nike and Mercedes-Benz to create ads that millennials love.
Catherine Clifford
4 Ways to Successfully Link Build to Increase Website Traffic
Link Building

4 Ways to Successfully Link Build to Increase Website Traffic

The way SEOs look at link building has changed dramatically in the last few years to focus on both search visibility and target audience.
Vivek Patel
The Secret Ingredients to a Successful Branding Strategy
Branding

The Secret Ingredients to a Successful Branding Strategy

Communication with your consumers is crucial. Here are five ways to bolster it.
Joshua Conran
The Top 4 Basic SEO Principles That Increase Your Website Traffic
Websites

The Top 4 Basic SEO Principles That Increase Your Website Traffic

If you want to land a higher spot on the search results page, you need these elements.
Deborah Mitchell
To Maximize Holiday Sales Start Planning Your Marketing Early
Holiday marketing

To Maximize Holiday Sales Start Planning Your Marketing Early

Now is a good time to have your Labor Day sale figured out. Be ready for Christmas by the time the first Halloween trick-or-treater knocks on your door.
Eric Samson
What Entrepreneurs Can Learn from a Bestselling Writer About Creating Compelling Content
Content

What Entrepreneurs Can Learn from a Bestselling Writer About Creating Compelling Content

According to this 'New York Times' bestseller author, we have been doing it all wrong.
Dorie Clark
5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts
Public Relations

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.
How Entrepreneurs Can Leverage Local News
Local Marketing

How Entrepreneurs Can Leverage Local News

We like to think our marketing and PR needs to be global, but thinking locally is often smarter.
Cynthia Johnson
Effective Marketing Appeals to Emotions Instead of Reason
Consumer Psychology

Effective Marketing Appeals to Emotions Instead of Reason

Don't waste your advertising dollars telling people your product is better. Explain why they need it.
Jeremy Ellens
4 Simple Ways to Use Periscope for Your Business
Periscope

4 Simple Ways to Use Periscope for Your Business

Whether you're a seasoned business professional or a new on the scene, you can add to your credibility and brand using Periscope as a storytelling tool.
Crystal Washington
4 Secrets to Starting an 'Idea Epidemic'
Viral Marketing

4 Secrets to Starting an 'Idea Epidemic'

Remember the Ice Bucket Challenge? Can you match that?
Patti Johnson
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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