News and Articles About Marketing
A remote-controlled LED lightbulb and wireless earbuds are among the finalists in the Crowd2Shelf Contest hosted by office-supply chain Staples and crowdfunding site Fundable.
The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
Want to increase conversions? You can. Here are some important tips.
There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
Entrepreneurs need to make it easier for potential clients to experiment with products and innovations when considering their purchase.
The millennial generation is driving the biggest changes in how companies develop and market products and services.
Tap this shortcut's messaging potential. In concise prose, you can convey a lot about why people choose to do business with you.
Building powerful business connections doesn't have to feel like a necessary evil. Take steps to achieve your goals while helping others without wasting your time.
The Shark Tank star explains how positioning herself as an expert helped her get her start as a real estate mogul.
With these five tactics, traffic started flowing to a service that had just launched.
A little-known company handles huge volumes of marketing missives, customer service notes and fraud alerts for the likes of American Express, Groupon, and PayPal.
What can online-marketing professionals learn about future best practices by studying the search giant's present pattern of changes?
Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.
Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.
Creating infographics require a long list of things that need to be done, and it takes a varied skill set to accomplish all of them.
A few simple steps can change your pitch from one that gets ignored into one that is adored.
You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
The native ad is exalted but misunderstood.
Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
There's more to building your brand's awareness than SEO. Allocating a budget for these ideas can help PR and marketing pros produce better results.
Information overload is a problem everywhere but a crisis on your ecommerce site. Make it easy for customers to see what you're encouraging.
Products that tug buyers' emotional strings and spur an impulse to buy are exactly right for TV shopping shows.
With more companies embracing content marketing, businesses need to decide how to approach this function.
Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
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