Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

7 Tips to Improve Your Site's Conversion Rate -- Fast
Selling Online

7 Tips to Improve Your Site's Conversion Rate -- Fast

If you want the nuclear power of CRO, but don't have the time that it takes, here's what you need to do.
Neil Patel
Determining the Right Kind of Video for Your Message
Video Marketing

Determining the Right Kind of Video for Your Message

As video marketing becomes increasingly commonplace online, it's important to know which video type will deliver your message most effectively.
Nick Vaka
Protect Your Career, Protect Your Personal Brand
Business Circle

Protect Your Career, Protect Your Personal Brand

The way you're perceived in your work makes a difference for your company and for you.
Carly Okyle
In Hilarious Video, Ad Agency Thanks Employees by Letting Them Do This...For, Like, a Whole Minute
funny videos

In Hilarious Video, Ad Agency Thanks Employees by Letting Them Do This...For, Like, a Whole Minute

This cheeky Canadian advertising agency really knows how to prioritize.
Kim Lachance Shandrow
7 Psychological Strategies for Mastering Sales Negotiations
Sales Strategies

7 Psychological Strategies for Mastering Sales Negotiations

Wage a war against defeatist thoughts. View a potential customer as a partner rather than an opponent.
Sherrie Campbell
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Reclaim Your Brand After a Crisis
Business Circle

Reclaim Your Brand After a Crisis

Find out how to bounce back after a mistake.
Carly Okyle
8 Ways to Stop Boring Your Email Subscribers
Email Marketing

8 Ways to Stop Boring Your Email Subscribers

Would you read your own emails? Here are some simple ways you can energize your subscribers now.
'Opportunity Cost' Sounds Abstract But It Costs Your Business Real Money
Client relationship management

'Opportunity Cost' Sounds Abstract But It Costs Your Business Real Money

Clients who don't value your time keep you from those who do. There are polite ways to set them straight.
Sam Madden
What Startups Need to Know About Ad Tech
Advertising

What Startups Need to Know About Ad Tech

Focus marketing dollars on the very people who actually want to buy something you're selling.
Jean-baptiste Rudelle
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Marketers Now Need to Think Data First
Marketing

Marketers Now Need to Think Data First

It's time for agencies everywhere to rethink the equation -- starting with hiring.
Kimberley Kasper
How You Should Be Marketing to the Visually Impaired
Marketing Strategies

How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
The 3 Best Measures of True Branding Success Are Tough to Quantify
Branding

The 3 Best Measures of True Branding Success Are Tough to Quantify

Validating your branding efforts with emotional-value metrics is unavoidably a blend of intuition and analytics because brand loyalty is anything but rational.
Jeremiah Gardner
4 Cool-Headed Strategies for Responding to Negative Comments Online
Social Media Marketing

4 Cool-Headed Strategies for Responding to Negative Comments Online

These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.
Terry Powell
Have a Burning Business Question? Ask the Expert: Mel Carson.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Mel Carson.

Mel Carson, the man who has helped big-name brands like Microsoft and Alaska Airlines with their marketing and branding efforts, is looking to take entrepreneurs' questions this month.
Andrea Huspeni