Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

5 Tech Tools that Help Businesses Compete With the Big Guys
Tools

5 Tech Tools that Help Businesses Compete With the Big Guys

These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
Adam Toren
5 Steps to Working a Holiday Party Like Santa
Networking

5 Steps to Working a Holiday Party Like Santa

Don't worry about whatever work you left undone to race out to the event. You're about to ace this networking opportunity -- that is, if you read these jolly tips.
Stacey Alcorn
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Finally, You Can Add a Background Image to Your LinkedIn Profile
Linkedin

Finally, You Can Add a Background Image to Your LinkedIn Profile

Picture this: Now your brand can shine even brighter on LinkedIn.
Kim Lachance Shandrow
Simple Ways to Master Technology and Create True Fans
Customer Loyalty

Simple Ways to Master Technology and Create True Fans

How many 'true fans' do you need to be successful if you are a small business? Kevin Kelly has the answer.
Lewis Howes
7 Crisis Lessons From 'The Hunger Games'
Crisis Management

7 Crisis Lessons From 'The Hunger Games'

The dystopian series provides ample social commentary. In addition, we can learn a lot about crisis communications from the 'girl on fire.'
Beth Kuhel
7 Basic Social-Media Tips to Set Your Marketing Right
Social Media Marketing

7 Basic Social-Media Tips to Set Your Marketing Right

Here's how to take your social-media marketing to the next level.
Carly Okyle
4 Ways to Use Email to Increase App Installations
Email Marketing

4 Ways to Use Email to Increase App Installations

To succeed with email marketing, you need to align your thinking to acquiring, nurturing and engaging leads.
Rahul Varshneya
4 Tips for Making Millions Quickly Marketing Through Infomercials
Inventions

4 Tips for Making Millions Quickly Marketing Through Infomercials

Though often lampooned, these long-form commercials are the original viral-marketing success story.
Kedma Ough
Erase the Line Between Cause and Marketing
Charity

Erase the Line Between Cause and Marketing

The need to keep corporate-social-responsibility efforts distinct from pure promotion may be vanishing.
Derek Newton
11 Foolproof Ways to Grow Your Small-Business Facebook Following
Business Circle

11 Foolproof Ways to Grow Your Small-Business Facebook Following

You don't need to be a social-media expert to be an effective marketer on the platform.
Anna James
Why Your Business Idea Should Sell Itself
Business Ideas

Why Your Business Idea Should Sell Itself

Come up with a winning proposition that others will like. But remember that good concepts invite copycats.
Peter S. Cohan
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'Gangnam Style' Has Been Viewed So Many Times It Actually Broke YouTube
YouTube

'Gangnam Style' Has Been Viewed So Many Times It Actually Broke YouTube

The viral video caused YouTube to upgrade its video-sharing platform. Here's how.
Joshua Barrie
5 Strategies for Turning Ecommerce Browsers Into Buyers
Increasing Conversions

5 Strategies for Turning Ecommerce Browsers Into Buyers

Between customer impatience and the ease of comparing prices, getting customers to convert is a constant challenge
Rocco Baldassarre
What Happened to the Real Black Friday?
Retail Businesses

What Happened to the Real Black Friday?

The shopping event has just become crazy. Entrepreneurs should step in and bring it back to its roots.
Jim Joseph