Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

The Hardest -- and Easiest -- Punctuation Marks to Use (Infographic)

The Hardest -- and Easiest -- Punctuation Marks to Use (Infographic)

A ranking of 15 punctuation marks according to how difficult they are to learn and use. Do you agree with these ratings?
The 6 Biggest Mistakes People Make When Creating Infographics

The 6 Biggest Mistakes People Make When Creating Infographics

When done correctly, infographics are a powerful tool to tell stories and inform an audience. When done poorly, a brand's integrity comes into question.
Weird Al's 'Word Crimes' Could Actually Make You a Better Communicator

Weird Al's 'Word Crimes' Could Actually Make You a Better Communicator

The curly-haired songwriter's parody of 'Blurred Lines' provides some important grammar tips.
Don't Just Have Social-Media Conversations, Design Them

Don't Just Have Social-Media Conversations, Design Them

Consider these four elements as you plan your strategy to engage with potential customers.
How to Make Your Logo Memorable

How to Make Your Logo Memorable

These tips can help you design a logo that stands out from the competition's.
The 5 Things You Must Know to Leverage the Future of Digital Marketing

The 5 Things You Must Know to Leverage the Future of Digital Marketing

Smartphones and tablets are indispensable to consumers but many business have a learning curve to take advantage of the mobile bonanza.
How Google 'Sitelinks' Can Improve Your SEO

How Google 'Sitelinks' Can Improve Your SEO

A step-by-step guide for getting sitelinks to show up in your results pages and how they can drive more traffic to your website.
The 12 Must-Follow Rules for Issuing Press Releases

The 12 Must-Follow Rules for Issuing Press Releases

One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly.
13 Ways to Get Your Emails Noticed and Opened

13 Ways to Get Your Emails Noticed and Opened

You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
The Right Way to 'Stalk' People Online

The Right Way to 'Stalk' People Online

There’s etiquette to following and interacting with people on social media and elsewhere. Here are some handy tips.
Start Preparing Your Business for the Generation After Millennials

Start Preparing Your Business for the Generation After Millennials

The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?
4 Ways to Make Sure Your Email List Doesn't End Up Dead

4 Ways to Make Sure Your Email List Doesn't End Up Dead

Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Excite Audiences by Finding the Visual Angle of Your Brand

Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.
5 Essential Tips on How to Get the Most Out of Conferences

5 Essential Tips on How to Get the Most Out of Conferences

Conferences can be either extremely boring or extremely useful. Here are a few tips on making the most of your time at these events.
The 3 Words Your Customers Love Most

The 3 Words Your Customers Love Most

How you can implement these words into your marketing plan without sounding like a used-car salesman.
Old School Marketing Platforms That Still Resonate in Our Digital World

Old School Marketing Platforms That Still Resonate in Our Digital World

In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
How Startups Can Capitalize on Global Sports Events Like the World Cup

How Startups Can Capitalize on Global Sports Events Like the World Cup

Here's three tips for entrepreneurs seeking to wisely enter this game.
Body-Language Tricks to Make Anyone Instantly Like You

Body-Language Tricks to Make Anyone Instantly Like You

Here's how you can capture -- and hold -- anyone's attention without saying a word.
 5 Strategies for Driving Sales With Thought Leadership

5 Strategies for Driving Sales With Thought Leadership

Thought leadership is hard to define but customers recognize it when they see it.
5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now

5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now

We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now
3 Strategies for Raising Your Prices

3 Strategies for Raising Your Prices

Sell quality and service. People don't complain about paying for value.
4 Ways Technology Can Help  'Clone' Your Best Salespeople

4 Ways Technology Can Help 'Clone' Your Best Salespeople

Because few reps automatically have the characteristics of unstoppable sellers, software can do the heavy lifting.
To Grab Today's Customers, It's Time to Go Native (Advertising)

To Grab Today's Customers, It's Time to Go Native (Advertising)

Here are four steps to take to get started with a new content marketing campaign.
How to Shift the Culture of Your Sales Process

How to Shift the Culture of Your Sales Process

In this podcast, Lewis Howes picks the brain of sales and marketing consultant John Jantsch.
Behind the Curtain of Yelp's Powerful Reviews

Behind the Curtain of Yelp's Powerful Reviews

The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
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