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Marketing

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Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

Video: Why You Should Listen First, Market LaterPlay Video

Why You Should Listen First, Market Later (Video)

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In a new book, author Scott Stratten asks companies to listen to their customers to form real connections.
March 7, 2014 in Marketing
Social Media is Great, But Don't Forget Old School Marketing

Social Media is Great, But Don't Forget Old School Marketing

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Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
March 7, 2014 in Marketing
Want to Make Email Subscribers Unhappy? Do These 6 Things.

Want to Make Email Subscribers Unhappy? Do These 6 Things.

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No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
March 7, 2014 in Marketing
4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

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Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.
March 6, 2014 in Marketing
Sending Out an SOS: How to Avoid SEO Disaster

Sending Out an SOS: How to Avoid SEO Disaster

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In the online world there is a lot of emphasis on SEO. Here are the most common and damaging SEO mistakes and how to avoid them.
March 6, 2014 in Marketing
Building a Brand of Love Amidst a Harsh Reality

Building a Brand of Love Amidst a Harsh Reality

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A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
March 6, 2014 in Marketing
SXSW Keynote Speaker Offers Up Advice For Becoming 'Findable'

SXSW Keynote Speaker Offers Up Advice For Becoming 'Findable'

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From job hunters to entrepreneurs wanting to get discovered, people often turn to the same played out approaches that aren't exactly eye catchers. Here are a few new, fresh tactics for getting discovered in our digital world.
March 5, 2014 in The 'Treps
7 Stupid Branding Mistakes Your Small Business is Making

7 Stupid Branding Mistakes Your Small Business is Making

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Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
March 5, 2014 in Marketing
6 Books Every Mobile-App Entrepreneur Must Read

6 Books Every Mobile-App Entrepreneur Must Read

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With the mobile market continuing to gain momentum, more people are looking to get a piece of the pie. For those wanting to get a start in the world, here are a few books to get you started.
March 4, 2014 in The 'Treps
In Love and in Business, Trust Is the Beginning, Middle and End of the Story

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

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Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
March 3, 2014 in Marketing
To Get the Most Out of LinkedIn Groups, Follow These Guidelines

To Get the Most Out of LinkedIn Groups, Follow These Guidelines

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If utilized correctly, LinkedIn Groups can be an amazing resource for entrepreneurs and small businesses. Otherwise, they can just be a waste not.
March 1, 2014 in Grow Your Business
Are Business Cards Still Relevant?

Are Business Cards Still Relevant?

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In the world of digital presence and contact apps, are these pieces of paper relics of the past?
February 27, 2014 in Marketing
How 'Raising the Roof' Heightened This Restaurant's Brand

How 'Raising the Roof' Heightened This Restaurant's Brand

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The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
February 27, 2014 in Marketing
Moving Beyond the Banner Ad

Moving Beyond the Banner Ad

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The traditional online ad is being overshadowed by these four types of marketing.
February 27, 2014 in Marketing
The 'Got Milk' Slogan Is No More

The 'Got Milk' Slogan Is No More

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The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
February 25, 2014 in Marketing
Before You Launch a Crowdfunding Campaign, Do These 6 Things

Before You Launch a Crowdfunding Campaign, Do These 6 Things

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Entrepreneurs don't realize the sweat and tears that go into a successful Kickstarter campaign, with the majority of the work being done before the launch.
February 25, 2014 in Marketing
New Gmail Feature Makes it a Cinch to Unsubscribe

New Gmail Feature Makes it a Cinch to Unsubscribe

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In Gmail, an unsubscribe button will now appear directly alongside the subject line of promotional emails.
February 24, 2014 in Marketing
Data Isn't Just for the Big Guys Anymore

Data Isn't Just for the Big Guys Anymore

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The rise of cost-effective data analytics has given small businesses a way to compete with -- and even surpass -- their larger competitors.
February 24, 2014 in Leadership
Is Amazon Making Peace With Its Retail Frenemies?

Is Amazon Making Peace With Its Retail Frenemies?

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Retailers that have historically eschewed the online ecommerce behemoth may be coming round the mountain yet.
February 21, 2014 in Grow Your Business
5 Ways Data Can Help You Stay Ahead of the Game

5 Ways Data Can Help You Stay Ahead of the Game

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Knowing how to leverage data can help a company better gain new users, tap into existing users and increase revenue.
February 21, 2014 in Grow Your Business
Upping the PR Ante With 'Experiences'

Upping the PR Ante With 'Experiences'

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As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
February 20, 2014 in Public Relations
How a Rebrand Helped Spice Up This Cal-Mex Chain

How a Rebrand Helped Spice Up This Cal-Mex Chain

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By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
February 20, 2014 in Branding
A Stellar Content Plan Can Lead to Business Success

A Stellar Content Plan Can Lead to Business Success

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Good content can drive more sales, boost your visibility and increase customer loyalty.
February 18, 2014 in Online Marketing
How to Seamlessly Include Keywords in Your Web Content

How to Seamlessly Include Keywords in Your Web Content

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These expert tips can help you write site content that's SEO- and user-friendly.
February 18, 2014 in SEO | Search Engine Optimization
This Is What the Ultimate Sales Conversation Sounds Like

This Is What the Ultimate Sales Conversation Sounds Like

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In any conversation you have with a customer, there are other conversations at work: the one in your head and the one in his or hers.
February 18, 2014 in Sales
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