News and Articles About Marketing
Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.
Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.
Consider these tips in your ongoing to pursuit to win customers' attention over email.
With a few carefully chosen words, brands can avoid this common error.
In a protest against the site's alleged ratings manipulations, this Italian restaurant's co-owners offered scathing reviewers 25-percent off their checks.
The very act of decision making can trigger some reluctance in a prospective buyer. Learn ways to help a consumer see clearly your product's advantages.
In a fast-paced digital world, the visual appeal of the second screen cant be denied. Marketers, take heed.
Start off sharing your ideas in a blog or as a contributor. Speaking engagements may follow.
Small businesses skeptical of paying for costly social media marketing have options both old school and cutting edge.
Selfies exemplify how millennials are different from generations past. It's all about expression and a close, personal relationship with mobile technology.
An airport parking reservations site recently used the death of a man at Chicagos OHare airport as an opportunity to promote its service. Customers were outraged. As they should have been.
A San Francisco chef is tired of catering to hard-to-satisfy customers. So, he's telling picky patrons to go buy dinner elsewhere.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
The people most likely to send your event go viral are right there in front of you to be encouraged.
Sure, you want your company's site to rank high in search-engine results. The proof that your efforts worked may arrive in the form of new customers.
Instead of spending money and time on courses claiming to teach you marketing, get back to building your email list and writing useful blogs.
While minor grammar mishaps won't get you into too much trouble, other proofreading errors can be both humiliating and costly.
Utilizing social-media data in your content-marketing efforts can provide a fresh and creative twist to online advertising.
Even as technology makes it easier to connect, communication is disjointed. Fake friendships abound. Nonetheless, genuine ties can be forged in business and leisure.
As content has become the currency of the modern sales professional, theres a content format thats proving incredibly valuable for those who want to stand out.
It's not so much what the best marketers know but how they view the elements of the campaign.
The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.
Advance your companys legacy by transforming it. Tread carefully with key constituency groups.
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