News and Articles About Marketing
In a fast-paced digital world, the visual appeal of the second screen cant be denied. Marketers, take heed.
Start off sharing your ideas in a blog or as a contributor. Speaking engagements may follow.
Small businesses skeptical of paying for costly social media marketing have options both old school and cutting edge.
Selfies exemplify how millennials are different from generations past. It's all about expression and a close, personal relationship with mobile technology.
An airport parking reservations site recently used the death of a man at Chicagos OHare airport as an opportunity to promote its service. Customers were outraged. As they should have been.
A San Francisco chef is tired of catering to hard-to-satisfy customers. So, he's telling picky patrons to go buy dinner elsewhere.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
The people most likely to send your event go viral are right there in front of you to be encouraged.
Sure, you want your company's site to rank high in search-engine results. The proof that your efforts worked may arrive in the form of new customers.
Instead of spending money and time on courses claiming to teach you marketing, get back to building your email list and writing useful blogs.
While minor grammar mishaps won't get you into too much trouble, other proofreading errors can be both humiliating and costly.
Utilizing social-media data in your content-marketing efforts can provide a fresh and creative twist to online advertising.
Even as technology makes it easier to connect, communication is disjointed. Fake friendships abound. Nonetheless, genuine ties can be forged in business and leisure.
As content has become the currency of the modern sales professional, theres a content format thats proving incredibly valuable for those who want to stand out.
It's not so much what the best marketers know but how they view the elements of the campaign.
The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.
Advance your companys legacy by transforming it. Tread carefully with key constituency groups.
Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Heres some insight and some tips.
For extraordinary results, test, measure, tweak. Don't stop.
These folks, while sometimes underappreciated, forge the links and tell the stories.
Your ability to earn customer trust is whats going to separate you from the competition -- so dont slack.
To get ahead of the competition, find the customers that will be most interested in your product or service.
Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
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