Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

The Scent in Abercrombie Stores Is Giving Shoppers Serious Anxiety

The Scent in Abercrombie Stores Is Giving Shoppers Serious Anxiety

A new study about the impact of scent at retail suggests that consumers are being put off by the retailer's flagship cologne, Fierce, which courses pungently through its 276 stores.
How to Cut the 'Ums,' Uhs,' and 'Literallys' When Speaking

How to Cut the 'Ums,' Uhs,' and 'Literallys' When Speaking

Using these filler words when you speak will annoy your listeners and torpedo your credibility.
Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes

Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes

A detailed guide to brainstorming enough content ideas to last for months.
Know Thy Customer: 3 Tips for Success From a $285M Company

Know Thy Customer: 3 Tips for Success From a $285M Company

Understanding customers, defining a clear business purpose and building the right team is crucial to a startup's success.
The 6 Best Ways to Build Website Traffic

The 6 Best Ways to Build Website Traffic

If you want to build your e-business, you've got to attract visitors to your site. Read on to find out which traffic builders really work.
Here's How to Create a Mesmerizing Presentation

Here's How to Create a Mesmerizing Presentation

Presentations can go one of two ways: be a complete snooze fest or an opportunity to get the audience hooked on your company. Here are a few tips on avoiding the drab in lieu of fab.
9 Clever Business Cards You'd Want In Your Wallet

9 Clever Business Cards You'd Want In Your Wallet

We scoured the web to find some of our favorite examples of thinking outside-the-plain-rectangle.
3 Keys to Providing Great Customer Service

3 Keys to Providing Great Customer Service

A great product is the necessary start but listening to customers and responding is how companies flourish.
Synergize Marketing Efforts to Gain New Customers

Synergize Marketing Efforts to Gain New Customers

With press coverage, social media outreach and blog content, you should attract new users to your product.
5 Ways People Hurt Their Credibility Without Even Realizing It

5 Ways People Hurt Their Credibility Without Even Realizing It

What messages are your body signals sending to others? Read this and find out.
6 Reasons to Make Your Business Human on Social Media

6 Reasons to Make Your Business Human on Social Media

Customers are more likely to connect with your brand when they connect with the people behind the logo.
5 Elements of an Irresistible Call to Action

5 Elements of an Irresistible Call to Action

Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
Take a Tip from Bezos: Customers Always Need a Seat at the Table

Take a Tip from Bezos: Customers Always Need a Seat at the Table

A close study of Amazon.com founder Jeff Bezos reveals one of the world's most innovative companies is rooted in one of the oldest ideas. The customer comes first.
How to Get the Word Out About a Product Adored by Customers

How to Get the Word Out About a Product Adored by Customers

Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Branding With the Stars: Celebrity Tactics for Business Owners

Branding With the Stars: Celebrity Tactics for Business Owners

Fame brings dedicated fan bases. Here are the elements you need to build up your persona.
5 Steps To Build Trust Using Content Marketing

5 Steps To Build Trust Using Content Marketing

To get through all the content noise, companies need to focus on building trust. Not only will it help strengthen credibility but also mind share.
8 Ways to Optimize Your Video Content and Improve Your SEO

8 Ways to Optimize Your Video Content and Improve Your SEO

If you’re not using video content to promote your business, you’re losing out. Read this to find out how to get a seat at the table.
How to Maximize Your Reach on Twitter

How to Maximize Your Reach on Twitter

Understand the value of conversation to conquer this social platform.
Lessons in Customer Service From the World's Most Beloved Companies

Lessons in Customer Service From the World's Most Beloved Companies

We shed some light on what these big companies are getting right with customer service, and why.
5 Keys To Making Your Business Thrive on Facebook

5 Keys To Making Your Business Thrive on Facebook

Making Facebook work for your business is mostly a matter of experimenting diligently.
Lure Teetering Customers With Digital Coupons (Infographic)

Lure Teetering Customers With Digital Coupons (Infographic)

Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
Google's Latest Search Update is a Reminder to Focus on Quality

Google's Latest Search Update is a Reminder to Focus on Quality

The search giant recently rolled out a new version of Panda, which routes out spam and websites stuffed with keywords.
How to Create a Marketing Plan

How to Create a Marketing Plan

What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.
The Sweet and Simple Marketing Lesson From 'House of Cards'

The Sweet and Simple Marketing Lesson From 'House of Cards'

You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
Have We Met Before? Getting to Know Your Online Customers.

Have We Met Before? Getting to Know Your Online Customers.

Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.
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