Marketing

News and Articles About Marketing

4 Musts to Prepare for a Comfortable On-Camera Interview

You don't want to look like a deer in headlights on television, so do some due diligence before appearing on air.

Write Headlines That Make Your Customers Take Notice

Headlines are often the first thing customers read, and if they're boring, they'll move on faster than you can blink. Learn how to create attention-grabbing headlines.

One Place Entrepreneurs Should Be Allocating Their Marketing Budget But Aren't

For a number of reasons, founders and executives should be putting more of their marketing dollars in this underserved area.

Sales on Mobile Are Booming, So It's Time to Think Small Screen First

By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.

The Trick to Getting Millennials to View Your Content

With the Gen Y generation being an influential bunch, brands need to focus on two things to get their attention.

2 Tips for Getting More People to Read Your Blog Posts

Here's a hint: It's all about social media.

Want to Generate Buzz? Create Your Own Holiday.

Coming up with your own holiday can be a magnet for publicity, social attention and more sales. Here's how to do it.

Samsung Bashes iPhone Battery Life in Cleverly Placed Airport Ads

The South Korean has affixed signs at airport power outlets that needle the Apple iPhone’s notoriously poor battery performance.

How Scoring Celebrity Clients Can Take Your Business to the Next Level

High-profile customers confer benefits beyond the sheer monetary value of the stipend.

Should You Market Like Chipotle or Be Conversational?

Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.

4 Ways Startups Can Build Relationships With Reporters

If you think reporters are scary, don't. They're human beings, too.

8 Advanced Webmaster Tools You Should Be Using for Better SEO

The better you become at using these tools, the better you will become at having a site that is perfectly optimized in Google.

How to Set Marketing Goals You Can Actually Achieve

Advice from six marketing experts on how to set marketing goals, stay focused on them and execute like nobody’s business.

Strategic Tips for Writing Contributed Articles

PR firms need to do a better job of educating clients about what’s required of them in the age of the Internet.

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.

Focus on the Big Picture, and Your Website Will Thrive

Even with all the changes to SEO, search still plays the biggest role in whether visitors land on your page.

An Expert Guide to Idea Curation: How to Get More Ideas for Great Content

How can we get more ideas more consistently? There’s inspiration everywhere. We’ve just got to keep our eyes open.

6 Warning Signs You May Be Dealing With an SEO Scam Artist

Not only can these firms waste time and money -- they can actually hurt your website in the long run.

'We're the Uber of X!'

A snapshot of the startups that are trying to become "the Uber" of food delivery, medical marijuana and other industries.

Is SEO a Necessary and Measurable Investment?

Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.

8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing

A lot is still being figured out about how to make money with mobile marketing but the mistakes to avoid are already pretty clear

Does Your Company Need a Spotify Playlist?

Customized music offerings could add to your company's brand profile, depending on your industry.

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.

4 Ways to Get Media Attention Without a Press Release

Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.

The 3 Most Important Elements of a Great Blog Post

Entrepreneur and online marketing expert Neil Patel discusses what every successful blog posts needs.
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