Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

Marketers Now Need to Think Data First
Marketing

Marketers Now Need to Think Data First

It's time for agencies everywhere to rethink the equation -- starting with hiring.
Kimberley Kasper
How You Should Be Marketing to the Visually Impaired
Marketing Strategies

How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
The 3 Best Measures of True Branding Success Are Tough to Quantify
Branding

The 3 Best Measures of True Branding Success Are Tough to Quantify

Validating your branding efforts with emotional-value metrics is unavoidably a blend of intuition and analytics because brand loyalty is anything but rational.
Jeremiah Gardner
4 Cool-Headed Strategies for Responding to Negative Comments Online
Social Media Marketing

4 Cool-Headed Strategies for Responding to Negative Comments Online

These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.
Terry Powell
Have a Burning Business Question? Ask the Expert: Mel Carson.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Mel Carson.

Mel Carson, the man who has helped big-name brands like Microsoft and Alaska Airlines with their marketing and branding efforts, is looking to take entrepreneurs' questions this month.
Andrea Huspeni
5 Tips for Creatives to Profitably License Their Work
Licensing

5 Tips for Creatives to Profitably License Their Work

Starving is no way to live, even for artists. Licensing creative work for the consumer market can put food on the table.
Kedma Ough
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Ask Yourself: Who's Protecting Your Company's Brand?
Business Circle

Ask Yourself: Who's Protecting Your Company's Brand?

Learn why brand protection is everyone's job, from the C-suite to the rank-and-file employees.
Carly Okyle
Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads
Advertising

Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads

The detail is a nod to the precise moment at which Steve Jobs unveiled the devices during his legendary keynotes.
Geoff Weiss
The 10 Most Important Steps to Becoming a Master Networker
Networking

The 10 Most Important Steps to Becoming a Master Networker

The more confident you are in your ability to network, the faster you grow relationships. And as we all know, relationships are everything.
Lewis Howes
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Inspiration Is Everywhere: How to Find Fresh New Blog Topics
Productivity

Inspiration Is Everywhere: How to Find Fresh New Blog Topics

If you've been struggling with this issue, you aren't alone. Here are some sources you can tap into to find blog content.
Presented by
Sincerity and Transparency Are the Keys to Genuine Customer Loyalty
Business Circle

Sincerity and Transparency Are the Keys to Genuine Customer Loyalty

Many so-called customer loyalty programs fail because they seem a rigged game to the purchaser. There are plenty of ways to do it right.
Toby Bottorf
4 Essential Pieces of an Awesome Content-Marketing Strategy
Business Circle

4 Essential Pieces of an Awesome Content-Marketing Strategy

To book awareness of your brand, look beyond your blog and create content in these hot formats.
Matthew Toren
The Holiday Mobile-Marketing Strategy That Retailers Really Need
Business Circle

The Holiday Mobile-Marketing Strategy That Retailers Really Need

Here are six strategies that companies must have in place to woo customers this holiday season.
Puneet Mehta
Want Customers to Market Your Brand? Make Them Look Awesome.
Business Circle

Want Customers to Market Your Brand? Make Them Look Awesome.

Take a page out of the Facebook and GoPro playbook by allowing clients to showcase themselves for all the world to see.
Kai Sato