Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

6 Reasons Your PR Is Failing
Public Relations

6 Reasons Your PR Is Failing

Everyone is confused about what publicists do these days. Understand some of the common pitfalls and strategize more effectively with a pro.
Christine Perkett
The 5 Mistakes That Will Land Your Email in the Spam Folder
Email Marketing

The 5 Mistakes That Will Land Your Email in the Spam Folder

Email providers and readers are raising the standards for what content makes it into the inbox and what lands in the junk pile.
Aleksandr Peterson
How to Find Your Next Marketing Rock Star (Infographic)
Marketing

How to Find Your Next Marketing Rock Star (Infographic)

Check out these essential qualities for success and ways to keep a top performer.
Renee Yeager
Here Is How to Get Your Branded Video Watched
Video Tips

Here Is How to Get Your Branded Video Watched

For brands, video creation is an essential component of existing in the virtual ecosystem. Here is how to ensure your videos are seen.
Nate Birt
5 Tools to Fuel Your Company's PR Machine
Productivity

5 Tools to Fuel Your Company's PR Machine

Mobile and web innovations can make managing public relations in the digital age faster and easier.
David Gerzof-Richard
4 Questions to Ask When Planning Effective Customer Messages
Customer Service

4 Questions to Ask When Planning Effective Customer Messages

When it comes to communicating with your customers, just a few minutes of planning will save you time, energy and possibly, trouble, later down the line.
Peter Gasca
3 Ways to Grab an Early Piece of the $500 Billion Opportunity in Mobile Marketing
Mobile Marketing

3 Ways to Grab an Early Piece of the $500 Billion Opportunity in Mobile Marketing

Almost half of a brand's customers will soon be proverbially "up for grabs" to anyone with an effective mobile marketing strategy.
Alex Campbell
How to Network When You're Socially Awkward
Networking

How to Network When You're Socially Awkward

Never mind the old-school cocktail party. Be a digital player: Join online professional groups. Or better yet start your own.
Te-Erika Patterson
The 5 Qualities That Make an Image Shareable
Online Marketing

The 5 Qualities That Make an Image Shareable

Images are more likely to gain attention, entice your community to take action and inspire brand advocacy if they accomplish one or more of five key goals.
Mitch Meyerson
5 Tips for Finding Your Ideal Customers Instead of Waiting for Them to Find You
Finding Customers

5 Tips for Finding Your Ideal Customers Instead of Waiting for Them to Find You

Heat up your cold calling by focusing on the companies that most need your product.
Aman Naimat
4 Marketing Lessons From Pop-Culture Writer Shea Serrano
Marketing

4 Marketing Lessons From Pop-Culture Writer Shea Serrano

Marketing your first book, a new product or a catchy feature? Build an online following first. Say, you could even spread the word via rappers.
Eric M. Ruiz
Motorola's Moto E 'Press Conference' Is Like Nothing You've Ever Seen
Press coverage

Motorola's Moto E 'Press Conference' Is Like Nothing You've Ever Seen

When coming up with your own marketing and press materials, remember to be creative while also keeping your audience in mind.
Emily Price
3 Things Entrepreneurs Must Learn About Digital Marketing and PR
Digital Marketing

3 Things Entrepreneurs Must Learn About Digital Marketing and PR

Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
Mel Carson
What a DJ and a Rapping Cowboy Can Teach You About Branding
Branding

What a DJ and a Rapping Cowboy Can Teach You About Branding

Just like in the entertainment industry, you're either different or you're invisible.
John Brubaker