Marketing
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
If You Want to Make Millions, Ditch Your Polished Pitch and 'Own Your Crazy' Says This Legendary Branding Guru
Phyllis Williams-Strawder, the self-anointed "Ghetto Country Brandmother," shares her unfiltered thoughts on achieving big success by using your authentic voice.
Scale up Your Content Creation with This AI-Repurposing Lifetime Plan for $150
Recycle audio, text, and video for endless content to fuel your social and marketing needs.
6 Reasons Why You Should Build Brand Equity Early in Your Business
A well-established brand brings more revenue, has more competitive advantages, and can weather any storm, making it easier to run your business and experiment with new tactics.
How to Attract Website Visitors in the AI Era — 4 Alternative Channels to Explore
As Google shifts towards generative search results, website owners must adapt their marketing strategies to maintain and grow their audience. Discover proven tactics for expanding your reach and attracting visitors through alternative channels.
More Posts on Marketing
Want to Know the Secret to Closing More Sales? 65% of Consumers Say They Will Buy If Your Company Does This.
Encouraging and supporting your employees in their personal branding efforts is not just a strategy for individual growth, but it's also a forward-thinking business approach to elevate your company in a competitive market.
This Mother of 6 Created a Hit Children's Brand Without Any Industry Experience — Here's Her No. 1 Secret for Entrepreneurial Parents Who Want to Achieve Big Goals
Ylleya Fields independently published the book that would expand into the "Princess Cupcake Jones" series and full-blown brand in 2012.
Don't Have Time to Eat Healthy? This Entrepeneur Has a Fix for That.
Luke Saunders, founder and CEO of Farmer's Fridge, built a company to make eating fresh food on the go as easy as buying a bag of chips.
'Marketing Happy Hour' Podcast Hosts Share the Best Way to Connect With Consumers: 'Think of Social Media Like a First Date'
Brand marketing experts and hosts of the Marketing Happy Hour podcast share tips on how to launch, grow, and make the most out of your small business's online presence.
Don't Let These Three PR Myths Stop You From Harnessing Its Power
While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Let's debunk these myths so you can identify a PR plan that works best for your business.
We Are in an AI Arms Race. Here's How We Can Beat AI Bots and Fraud.
An explanation of how fraudsters use AI to game digital advertising platforms — and how constant AI innovation is key to combating them.
How This One Customer Service Hack Can Transform Your Business
Instead of examining all the options and offerings to add, consider what you should remove, redesign, and eliminate.
AI Is Flooding Social Media. Here's How to Make Sure You Don't Get Lost in the Robotic Noise.
Content overload from AI is the new normal. Marketing guru Mari Smithen shares strategies for navigating the AI revolution and getting your messaging across.
An Aggressive 1980s Marketing Campaign Made Many Americans Believe Cinco De Mayo Is Something It's Not. Are You One of Them?
Sixty percent of U.S. adults are incorrect about or unsure of the holiday's history.
So, TikTok is Getting Banned. What's Next?
While the prospect of a TikTok ban poses significant challenges, it also opens doors for alternative platforms to thrive.
When Your Company Hits This 'Critical Mark,' Big Investors and Private Equity Will Come Calling
Whether you're looking to sell or bring on bigger investors, this growth benchmark will get you in the room.