Marketing

News and Articles About Marketing

You Must Do Good For Your Brand to Do Well With Millennials

The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.

How to Write Better Emails (Infographic)

Pay attention to keywords in subject lines, keep emails to 150 words or less, and other top tips on how to master your email life.

Taco Bell's Social Sauce: Less Sales, Mas Fun

A chat with the marketing executive credited with humanizing the strategy of the teen and Millenial-loved brand.

The 7 Essential Steps to Monitoring Your Online Reputation

A simple step-by-step guide to staying on top of whatÂ’s said about you and your company online.

Spreading the News? Avoid Paying the Dues.

Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.

3 Ways to Make an Offer Your Prospects Can't Refuse

By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.

How Customer Feedback Can Stymie Innovation

Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.

3 Benefits in Personalizing a Website for Visitors

Customization strategies are now more affordable for small companies to adopt for their online business presence.

5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.

Don't Let These 3 Myths Stop You From Launching a Cause-Marketing Campaign

Aligning your brand with a worthy cause you care about is brilliant marketing that feels very good.

5 Simple Hacks to Make Your Content Way More Shareable

What makes one headline more likely to be shared than another? Here's what you need to know.

10 Things You Should Test to Boost Your Website Conversion Rate

Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.

What AdWords Research Reveals About Ad Words That Resonate With Buyers

There is an art to writing effective ad copy but science will help you create more effectively.

Royal Baby No. 2: Why the Economy Hopes It's a Girl

The hype surrounding Prince George's birth spurred an economic bump. Will Prince William and Kate Middleton's next little bundle of joy do the same?

Is the Death of Brick-and-Mortar Retail a Myth?

Old-fashioned stores still can offer consumers a wide variety of options. Vendors can analyze trends and customize their offerings to cater to shoppers' desires.

The 3 Myths Most Entrepreneurs Tell Themselves About Marketing

Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.

Olive Garden to Unveil a Really Crazy 'Never-Ending' Deal

Looking to capitalize on America's appetite for all things 'endless,' the casual dining chain is selling $100 gift cards for seven weeks' worth of unlimited pasta, salad, bread and soda.

How to Brand Your Side Gig While Working a Full-Time Job

Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeopardizing their current job.

How Are Your Visitors Engaging With Your Website?

Just having information on your website isn't enough. You need to ensure the important content is prominent and then take action to measure user engagement.

5 Ways You Can Be Swindled by Click Fraud

Pay-per-click advertising is a good way to make an honest living but a very tempting target for crooks all over the world.

3 Ways to Remain Dedicated to Your Mission

With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their initial vision. Here are a few tips on staying true to your mission.

IKEA Skewers Apple's High-Minded Marketing in Hilarious Viral Sketch

'It's not a digital book, or an ebook,' an IKEA exec describes the company's forthcoming catalogue in reverent tones evoking Apple's lead designer Jony Ive. 'It's a bookbook.'

5 Things CEOs Don't Ask About Marketing, But Should

A solid partnership between management and the department can lead to better results and increased profits.

The 8 Fundamentals for a Successful Inbound-Marketing Strategy

Nobody can know everything, but as an entrepreneur, you need to know the basics.

The 8 Secret Places to Find the Best Stock Images

Buying and searching for stock images can be a tedious and expensive task, especially if you stick to the standard sites. Here are eight platforms that are flying under the radar.
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