Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Read More ▼
Today's Most Read

News and Articles About Marketing

The Most Outrageous Thing Grant Cardone Did to Get Attention
Publicity Stunts

The Most Outrageous Thing Grant Cardone Did to Get Attention

The outspoken sales expert talks about a very public battle he waged and how it got people buzzing about him and his brand.
Jason Fell
7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them
Business Circle

7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them

The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.
John Boitnott
6 Tips for Making the Most Out of Trade Shows and Conferences
Trade Shows

6 Tips for Making the Most Out of Trade Shows and Conferences

Here's what you need to know to make the best of attending industry events.
Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'
Business Circle

Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'

Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
Brett Relander
5 White-Hot Consumer Psychology Hacks to Boost Your Sales
Business Circle

5 White-Hot Consumer Psychology Hacks to Boost Your Sales

A few simple changes to your website or copy can spur customers into buying your offerings.
Eric Siu
5 Things Most People Forget About Local SEO
Business Circle

5 Things Most People Forget About Local SEO

Local SEO is critical to local business. This in-depth guide will get you started and clarify some of the perplexing elements.
Neil Patel
How Storytelling Can Create Brand Value for Your Business
Storytelling

How Storytelling Can Create Brand Value for Your Business

If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.
Jesse Torres
Delivered by
The One Trick Brands Use to Engage With Business Travelers
Customer Loyalty

The One Trick Brands Use to Engage With Business Travelers

When asked, frequent travelers can quickly name their top three favorite brands in the travel industry. But what makes these brands special?
Rob Connors
How to Leverage Live Marketing With Social Media Before, During and After Events
Events

How to Leverage Live Marketing With Social Media Before, During and After Events

Some large brands are pioneering marketing strategies blending social media with traditional events. The synergy is powerful while the cost is remarkably manageable.
Kelly Springs-Kelley
Delivered by
3 Ways to Optimize Your Marketing-Automation Systems
Marketing

3 Ways to Optimize Your Marketing-Automation Systems

It's time to give up on the dream of shortcuts. By setting up your system correctly from the start, you can create better conversations with buyers and learn how your potential clients behave.
Justin Gray
The Case for Making Sales Reps Frontline Marketers
Marketing Strategies

The Case for Making Sales Reps Frontline Marketers

A rep's granular knowledge of the customers and territory is potentially the richest source of leads.
Mark Woollen
13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates
Email Marketing

13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates

With the holiday season right around the corner, now is a great time to get your A-game email marketing ready.
Jonathan Long
3 Benefits of Meeting Face to Face
Business Circle

3 Benefits of Meeting Face to Face

Even in the digital age, your most powerful sales tool may still be meeting in person.
Katherine Duncan
Good Work Plus These 3 Steps Converts New Customers Into Recurring Customers
Business Circle

Good Work Plus These 3 Steps Converts New Customers Into Recurring Customers

A happy customer who comes back for more is, literally, money in the bank. Make their experience hassle free from beginning to end.
Sam Madden