News and Articles About Marketing
If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Aligning your brand with a worthy cause you care about is brilliant marketing that feels very good.
What makes one headline more likely to be shared than another? Here's what you need to know.
Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.
There is an art to writing effective ad copy but science will help you create more effectively.
The hype surrounding Prince George's birth spurred an economic bump. Will Prince William and Kate Middleton's next little bundle of joy do the same?
Old-fashioned stores still can offer consumers a wide variety of options. Vendors can analyze trends and customize their offerings to cater to shoppers' desires.
Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.
Looking to capitalize on America's appetite for all things 'endless,' the casual dining chain is selling $100 gift cards for seven weeks' worth of unlimited pasta, salad, bread and soda.
Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeopardizing their current job.
Just having information on your website isn't enough. You need to ensure the important content is prominent and then take action to measure user engagement.
Pay-per-click advertising is a good way to make an honest living but a very tempting target for crooks all over the world.
With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their initial vision. Here are a few tips on staying true to your mission.
'It's not a digital book, or an ebook,' an IKEA exec describes the company's forthcoming catalogue in reverent tones evoking Apple's lead designer Jony Ive. 'It's a bookbook.'
A solid partnership between management and the department can lead to better results and increased profits.
Nobody can know everything, but as an entrepreneur, you need to know the basics.
Buying and searching for stock images can be a tedious and expensive task, especially if you stick to the standard sites. Here are eight platforms that are flying under the radar.
Successful online marketers recognize Internet shopping is different from going to a store, even when customers are shopping for the same things.
Businesses need to respect today's informed customers.
Efficiently offer a high-touch customized experience to customers in a manner that resonates with the way they want to interact.
If you want to be taken seriously by customers online, be sure to include these common features.
The blueprints exist to get the things you write clicked. Here are some surefire tips.
Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.
When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.
Google is huge but it is not the entire online marketplace, unless you let it be.
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