Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Read More

News and Articles About Marketing

The 3 Fundamentals for a Successful Rebrand

The 3 Fundamentals for a Successful Rebrand

The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
When Setting Prices, Ignore Your Gut and Pay Attention to Big Data

When Setting Prices, Ignore Your Gut and Pay Attention to Big Data

Big Data analysis gives sales reps the information, in real time, to adjust prices as needed to make that sale, to that customer.
Why Airline Loyalty May No Longer Pay Off

Why Airline Loyalty May No Longer Pay Off

Reward programs have been eroding over the last 10 years as airlines shift their devotion to cold, hard, calculable dollars.
Catch Up With These 3 Big Waves in Marketing to Women

Catch Up With These 3 Big Waves in Marketing to Women

From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
Some Bare Truths About Native Advertising

Some Bare Truths About Native Advertising

Marketers need to look beyond the buzz and hype and take better advantage of this sponsored format.
How to Market More Effectively by Following Your Customer's Trail

How to Market More Effectively by Following Your Customer's Trail

'Attribution' follows every step customers take from hearing about your product to buying it.
The 4 Questions You Must Answer When Launching a Content Project

The 4 Questions You Must Answer When Launching a Content Project

Before you embark on a content strategy, make sure you answer these four questions. Otherwise, it could be a waste of valuable time and dollars.
Tips for Creating a Memorable Marketing Hook

Tips for Creating a Memorable Marketing Hook

You have to stand out for your marketing to be noticed. Find out how to create a hook that will attract your target market's attention.
Correcting Leadership Communication Mishaps

Correcting Leadership Communication Mishaps

Everyone makes mistakes but when you're the one in the corner office, many people will hear about that inadvertent remark or slipup. Here's how to fix it.
4 Tips to Being Your Brand's Champion on TV and YouTube

4 Tips to Being Your Brand's Champion on TV and YouTube

You know what you are talking about, now here is some help saying it to the camera.
3 Push Notification Strategies to Increase App Engagement

3 Push Notification Strategies to Increase App Engagement

When your users are teetering, subtle push them to come back with targeted messages.
4 Ways to Evolve Your Content Marketing Strategy

4 Ways to Evolve Your Content Marketing Strategy

To be competitive in today's marketplace, you need to keep up with the trends and give people what they want.
Cracker Jack Seeks Relaunch on Social Media

Cracker Jack Seeks Relaunch on Social Media

The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook
Build Your Personal Brand on Social Media, Moment by Moment

Build Your Personal Brand on Social Media, Moment by Moment

Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.
How to Make Predictive Analytics Work for Your Business

How to Make Predictive Analytics Work for Your Business

If used right, predictive analytics can take the guesswork out of understanding your customers so you can maximize sales opportunities.
10 Public Speaking Habits to Avoid at All Costs

10 Public Speaking Habits to Avoid at All Costs

What you can do to steer clear of these public-speaking no-nos.
5 Tips on Developing a Successful Inbound-Marketing Strategy

5 Tips on Developing a Successful Inbound-Marketing Strategy

No time? No problem. Here are a few inbound-marketing techniques that can help spread the word quickly.
Seeing Red? Keep This In Mind When Choosing Marketing Colors.

Seeing Red? Keep This In Mind When Choosing Marketing Colors.

Just because one color works for some companies doesn't mean it will work for yours.
The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach

The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach

Humans are hardwired to want things -- now. Here’s how you can introduce strategy into your marketing that will create incredible appeal.
The Secret to Recovering From a Negative Customer Review

The Secret to Recovering From a Negative Customer Review

It's hard to prevent your business from ever making a mistake (or a consumer from thinking so) but here's what to do when your firm is called out online.
The 4 Types of Competitors That Brands Must Battle

The 4 Types of Competitors That Brands Must Battle

When executives say their brands don’t have any competitors to worry about, they’re likely only thinking of direct competitors. There are other kinds.
The 3 Critical Elements to Selling Online Like a Pro

The 3 Critical Elements to Selling Online Like a Pro

There are three steps to selling anything. In this video, sales expert Perry Marshall explains.
See The Hidden Meanings Inside 17 Tech Company Logos

See The Hidden Meanings Inside 17 Tech Company Logos

These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
Naming Your Business? Read this First.

Naming Your Business? Read this First.

Don't worry about being hip. Worry about being memorable.
3 Things You Might be Doing Wrong if Your Tech Conference Flopped

3 Things You Might be Doing Wrong if Your Tech Conference Flopped

Your company tech conference will be an invaluable marketing opportunity blown if selling is all you plan to do.
Prev 1 ... 6 7 8 9 10 11 12 ... 39 Next

Connect with Entrepreneur

Most Shared Stories

From the Entrepreneur Bookstore