Marketing

Earning the Right to Promote Using Content Marketing
Content Marketing

Earning the Right to Promote Using Content Marketing

Simply blasting out promotional messaging will not drive sales, rather it will alienate your customers and waste your valuable time, effort and resources.
Brian Honigman
Enterprise Tech Takes the Guess Work Out of Influencer Marketing
Social Media

Enterprise Tech Takes the Guess Work Out of Influencer Marketing

Influencers have been a shot in the dark for companies making a play on social media. That's changing in important ways.
John Rampton
9 'Cheats' to Make Your Content Go Viral
Online Writing

9 'Cheats' to Make Your Content Go Viral

These common formats can seriously increase your content's shareability.
Carol Roth
6 Ways Entrepreneurs Can Successfully Brand Themselves
Personal Branding

6 Ways Entrepreneurs Can Successfully Brand Themselves

Over the last few years, personal branding has gone on from being an additional responsibility to one of the top priorities in marketing a business.
Michael Georgiou
Are You Maximizing Your Prospect's 'Currency of Attention'?
Sales

Are You Maximizing Your Prospect's 'Currency of Attention'?

If we think of attention as currency, it represents something of a commodity -- highly valuable but limited in supply.
Jeff Shore
15 Absurdly Wonderful Bacon-Flavored Products
Bacon

15 Absurdly Wonderful Bacon-Flavored Products

From seaweed to vodka, check out these ridiculous porky goods.
Kate Taylor
How to Optimize Your Site for Every Stage of the Buying Cycle
Ecommerce

How to Optimize Your Site for Every Stage of the Buying Cycle

Even though you can't make a customer buy, you can at least know how your site can meet the specific need that the customer has at any given point in the buying cycle.
Neil Patel
3 Ways Customer Data Allows for Pinpoint Marketing
Online Marketing

3 Ways Customer Data Allows for Pinpoint Marketing

Tracking where potential customers have been online makes for exquisitely targeted advertising.
James Green
7 Ways Solopreneurs Can Turn a One-time Webinar Into a Content Goldmine
Webinars

7 Ways Solopreneurs Can Turn a One-time Webinar Into a Content Goldmine

Stop wasting great content: Let your webinars spread your message in multiple ways.
Jill Brown
Tools and Techniques You Need to Scale Quality Content
Content Strategy

Tools and Techniques You Need to Scale Quality Content

Have you thought about how much competition you face for the eyes and ears of your target audience?
Derek Miller
4 Simple Steps to Creating Powerful Press Releases
Press Coverage

4 Simple Steps to Creating Powerful Press Releases

Once the opportunity arises to create one, it's recommended that the content in the press release contain these critical elements.
7 Content Marketing Roles You Should Fill to Build a Greater Presence
Content Marketing

7 Content Marketing Roles You Should Fill to Build a Greater Presence

Each type of team member requires a specific set of skills. If you want to make the biggest impact with your campaigns, find specialists that match these positions.
Aaron Agius
5 Ways to Grow Your Startup by Focusing on Mindshare
Influencers

5 Ways to Grow Your Startup by Focusing on Mindshare

Cultivating relationships with a few key influencers is a faster route to success than competing for mass market attention.
John Ruhlin
13 Clever and Inspiring Quotes About Writing
Inspirational Quotes

13 Clever and Inspiring Quotes About Writing

The wisdom of these well-known, creative people can help writers who need some inspiration.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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