Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

3 Design Tips for Creating Signs That Attract Customers

3 Design Tips for Creating Signs That Attract Customers

Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
Connecting Brands With Cheap, Fresh and Creative Talent

Connecting Brands With Cheap, Fresh and Creative Talent

Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials.
This Crucial Market Research  Can Help Your Company Shine

This Crucial Market Research Can Help Your Company Shine

Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.
Show Off Your Business Skills in Online Videos. (Really It's OK.)

Show Off Your Business Skills in Online Videos. (Really It's OK.)

As visual creatures, people are swayed by a watching a professional make a case on the small screen.
Gmail Hacks to Score Your Business Extra Productivity

Gmail Hacks to Score Your Business Extra Productivity

With some lesser-known apps, you can set up a networking tool, automate tasks and even guard against foolhardy mistakes.
17 Content Pieces You Can Create Without Writing a Single Word

17 Content Pieces You Can Create Without Writing a Single Word

If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives.
Why the Deal Between Publicis and Facebook Is a Very Big One

Why the Deal Between Publicis and Facebook Is a Very Big One

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
Practical Tips for Hiring an SEO Consultant

Practical Tips for Hiring an SEO Consultant

If managing your site's SEO is beyond your capabilities, working an expert might be your best solution. Here are some important things to keep in mind when hiring a consultant.
A Scientific Take on Viral Marketing

A Scientific Take on Viral Marketing

We take a detailed look at seven classic examples of things that have gone viral and why.
Make Your Brand Pop By Telling Your Story

Make Your Brand Pop By Telling Your Story

Make the ultimate connection between fans and your brand with these 3 storytelling tips.
Why Cheap, Outsourced SEO Will Cost You in the Long Run

Why Cheap, Outsourced SEO Will Cost You in the Long Run

Here are five reasons you shouldn't fall in the trap of saving some money to bolster your website.
5 Content-Management Tools Marketers Can Use (No Technical Skills Required)

5 Content-Management Tools Marketers Can Use (No Technical Skills Required)

Whether you’re a new company with limited resources or your development team’s time is spread thin, calling on third-party apps or services can be a great way to cut costs and work more efficiently to reach your marketing goals.
Would You Sip on Drinkable Sunscreen?

Would You Sip on Drinkable Sunscreen?

Gross as it may sounds, a cosmetics company claims to have created a drinkable sunscreen that can block the sun.
Why You Need to Think Beyond Google When It Comes to SEO

Why You Need to Think Beyond Google When It Comes to SEO

Major search engines aren't your only source for getting discovered online and driving traffic to your site. In this video, Rand Fishkin explains.
8 Must-Have Ingredients of a Successful Blog Post

8 Must-Have Ingredients of a Successful Blog Post

Writing effective blog posts require more than just words on a screen. Here’s what you need to create compelling content that gets readers clicking, sharing, and buying.
The Idiot's Guide to Making a Video for Your Business

The Idiot's Guide to Making a Video for Your Business

Never shot a video before? Don't fret -- we're here to walk you through it.
Share What You Know and People Will Buy What You Sell

Share What You Know and People Will Buy What You Sell

A salesman has to knock on lots of doors but people knock an expert's door. Whatever your business, you are the expert. Freely helping people today brings clients tomorrow.
Find Your Event-Planning Niche

Find Your Event-Planning Niche

Specializing on just one target market -- corporate or social events -- then narrowing your focus within that market will help you become the event planner everyone seeks out.
Marketing, Meet Tech. 4 Tips for Hiring a Data-Obsessed Team.

Marketing, Meet Tech. 4 Tips for Hiring a Data-Obsessed Team.

Set the stage for recruiting those at the forefront of their field by using up-to-date techniques in recruiting. The medium is the message.
Identity Crisis -- Your Website Name Isn't Available

Identity Crisis -- Your Website Name Isn't Available

An unhappy sign you really did come up with the perfect URL is somebody else registered it already. Here are three options for getting your good name back.
Look Here! How to Market When Everyone is Distracted

Look Here! How to Market When Everyone is Distracted

In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
This Strategy Is Critical for Great SEO

This Strategy Is Critical for Great SEO

If you're disregarding this particular element of SEO then your site's ranking might be suffering in the search results.
4 Ways to Maximize the Reach of Your Published Content

4 Ways to Maximize the Reach of Your Published Content

Content creation and dissemination is essential for any successful content strategy, but it’s a major undertaking for small businesses. Here are a few tips to make it easier.
How to Get on 'Shark Tank' and Win

How to Get on 'Shark Tank' and Win

Rugged Events snagged a cool $1.75 million investment from Mark Cuban. Here are co-founder Rob Dickens' top tips for other hopeful entrepreneurs.
Twitter Basics From a Marketer With More Than 200K Followers

Twitter Basics From a Marketer With More Than 200K Followers

Here's how to get started on the microblogging platform and what you should and should not do.
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