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Marketing

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Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

Twitter Testing 'Nearby' Service to Show Users Local Tweets

Twitter Testing 'Nearby' Service to Show Users Local Tweets

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The new service shows the messages of other nearby users, whether you follow them or not.
December 16, 2013 in Social Media
Boost App Sales by Making the Most of the Holidays

Boost App Sales by Making the Most of the Holidays

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Steps developers can take to take advantage of high rates of new device activations.
December 16, 2013 in Apps & Software
How 2014 Will Be The Year To Monetize Big Data

How 2014 Will Be The Year To Monetize Big Data

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Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
December 13, 2013 in Growing Your Business
Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do

Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do

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The New York City-based event organizing website is so laser focused on its mission of bringing people together offline that it doesn't have a single business development, communications or marketing person on staff.
December 13, 2013 in Leadership
How WestJet Won Christmas With the Best Publicity Stunt Ever

How WestJet Won Christmas With the Best Publicity Stunt Ever

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Yes, Virginia, there is a Santa Claus. And he apparently is pretty good at getting people to feel good about a Canadian airline.
December 12, 2013 in Marketing
How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

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The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
December 12, 2013 in Branding
Finding Growth By Changing Your Mindset

Finding Growth By Changing Your Mindset

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No one wins with traditional marketing. With the right mindset and approach, you too can hack your business's growth.
December 11, 2013 in Marketing
Why Building a Personal Brand Isn't for Everyone

Why Building a Personal Brand Isn't for Everyone

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Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
December 10, 2013 in Social Media
Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

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Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.
December 9, 2013 in Public Relations

Why Discounts Are a Trick

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Go ahead, have a sale. Give a discount. Be a sport. But know that you’re just playing an age-old game of pricing.
December 6, 2013 in Sales
Olive Garden Debuts First Ever Burger: The Italiano

Olive Garden Debuts First Ever Burger: The Italiano

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Long known for its pasta and bread sticks, Olive Garden is serving up a new Italian twist on an American classic.
December 3, 2013 in Franchises
Are You 'Layering' SEO? You Should Be.

Are You 'Layering' SEO? You Should Be.

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To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.
December 3, 2013 in SEO | Search Engine Optimization
How to Choose the Best Social Media Platform for Your Business

How to Choose the Best Social Media Platform for Your Business

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Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
December 2, 2013 in Social Media
Is the Year of the Bun Over? Wendy's Ends Pretzel Burger.

Is the Year of the Bun Over? Wendy's Ends Pretzel Burger.

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Wendy's is ending the run of its wildly successful pretzel bun, bringing out a brioche burger to end a year full of innovative buns.
November 27, 2013 in Franchises
4 Tips on Building Stronger Business Relationships

4 Tips on Building Stronger Business Relationships

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Building up your business network is time consuming but necessary to make your ventures thrive. Here are four ways to create long-lasting business relationships.
November 27, 2013 in Networking
Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

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Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
November 26, 2013 in Marketing Ideas
The One Thing Great Brands Do: Insights From a Branding Expert

The One Thing Great Brands Do: Insights From a Branding Expert

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Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who’s doing it right.
November 26, 2013 in Grow Your Business
Video: The Behind-the-Scenes Values Successful Social Brands SharePlay Video

The Behind-the-Scenes Values Successful Social Brands Share (Video)

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The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.
November 26, 2013 in Business Management
6 Tools Your Business Should Invest in for 2014

6 Tools Your Business Should Invest in for 2014

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Software and platforms make it cheap and easy for your business to address everything from marketing, to brand management to human resources.
November 22, 2013 in Apps & Software
For McRib Fans, Search for the Sandwich Is Worth the Effort

For McRib Fans, Search for the Sandwich Is Worth the Effort

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With McDonald's no longer offering the McRib nationally, loyal fans flock to franchises offering the polarizing sandwich.
November 21, 2013 in Franchises
Why Spending on Big Data Isn't a Waste (Infographic)

Why Spending on Big Data Isn't a Waste (Infographic)

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Companies that harness big data for their marketing efforts show increases in both productivity and profit.
November 21, 2013 in News and Trends
Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website

Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website

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Microsoft has taken its year-long campaign against Google to the next level, selling "Scroogled"-branded merchandise on its website.
November 21, 2013 in News and Trends
Startups Eschew the Made in America Label

Startups Eschew the Made in America Label

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For a variety of reasons, some U.S.-based startups are choosing to source their companies' products overseas. Doing so, however, comes at a price. Here's how three young founders are making it work.
November 21, 2013 in Retail Center
Facebook Is Making Life Easier for Social Media Managers

Facebook Is Making Life Easier for Social Media Managers

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The social network announced new features today that provide greater functionality to page administrators.
November 20, 2013 in Social Media
How to Make Your Mobile App Stand Out in the Ever-Expanding App Market

How to Make Your Mobile App Stand Out in the Ever-Expanding App Market

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You came up with a great idea and created a killer app. Now, here's how you can make market it so it gets seen and downloaded by more people.
November 20, 2013 in Mobile
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