Marketing

6 Easy Ways to Incorporate Emotional Appeals Into Your Website's Call to Actions
Data-Driven Marketing

6 Easy Ways to Incorporate Emotional Appeals Into Your Website's Call to Actions

While you can brand your calls to action and place them in a central location, you must figure out how to make it irresistible.
Alex Bashinsky
Legal Tips for Using Customer Testimonials
Data-Driven Marketing

Legal Tips for Using Customer Testimonials

While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
Want to Learn More About Marketing? Check Out These 43 Websites.
Data-Driven Marketing

Want to Learn More About Marketing? Check Out These 43 Websites.

Whether you want to learn more about A/B testing, conversion rate optimization, content marketing or paid ads, there's a wealth of marketing knowledge being shared online every day.
How the Recession Affected Entrepreneur Financing In the Best Way Possible
Data-Driven Marketing

How the Recession Affected Entrepreneur Financing In the Best Way Possible

The recession is why flash sale sites are old news, online-only stores are opening brick-and-mortars and why luxury brands now forgo exclusivity.
Tracey Wallace
4 Ways to Freshen Your Outdated Website
Data-Driven Marketing

4 Ways to Freshen Your Outdated Website

You're halfway there If your pages load swiftly and can be read on a smartphone but you're nowhere if they don't and can't.
John Boitnott
Social-Media Marketing Is Not Dead: 10 Companies That Are Still Rocking It
Data-Driven Marketing

Social-Media Marketing Is Not Dead: 10 Companies That Are Still Rocking It

Does social media for business still make sense in 2016? These campaigns illustrate that the answer is yes.
Sujan Patel
5 Tips to Get Your Product or Service Noticed
Data-Driven Marketing

5 Tips to Get Your Product or Service Noticed

Influences, testimonials and fact-based arguments are all potential friends for the task before you.
Doug and Polly White
3 Tips for Converting Sales Online
Data-Driven Marketing

3 Tips for Converting Sales Online

The Internet means it's time to redefine the traditional sales funnel.
Brody Dorland
How to Get Paid Millions to Drive Your Dream 'Supercar'
Data-Driven Marketing

How to Get Paid Millions to Drive Your Dream 'Supercar'

These ten auto-entrepreneurs love fast cars, and they've turned that love into cold, hard cash.
Tim Burd
How to Get 1,000 Visitors to Your Next Blog Post Using an Influencer Group Post
Data-Driven Marketing

How to Get 1,000 Visitors to Your Next Blog Post Using an Influencer Group Post

Once you understand the formula for blogging success, it's just a matter of putting in the work. The tactic above typically produces excellent results.
Ian Cleary
How the Significant Objects Social Experiment Proved the Economic Value of Storytelling
Data-Driven Marketing

How the Significant Objects Social Experiment Proved the Economic Value of Storytelling

Want to drive sales? Dump the big data, and start telling stories your customers can really connect to emotionally.
Michael Brenner
How This Company Is Making Millions in an Ultra Crowded Market
Small Business - Big Impact

How This Company Is Making Millions in an Ultra Crowded Market

The founder of supplements company Onnit explains what he does to differentiate himself from the competition.
Catherine Clifford
How to Own Up and Cut Down Your Marketing Spend
Ready To Launch

How to Own Up and Cut Down Your Marketing Spend

Use this six-step process to make sure you have more gut than glut in your marketing budget.
John Arnold
Is Your Content Worth the Download?
Data-Driven Marketing

Is Your Content Worth the Download?

Here are the three qualities your 'gated' content should share, in exchange for your readers' valuable, personal information.
Kelsey Meyer
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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