Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Integrate Social Media With Print Advertising to Boost Your Marketing
Print Advertising

Integrate Social Media With Print Advertising to Boost Your Marketing

Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
Katherine Halek
5 Tips for Boosting Your Mobile-Marketing Platform in 2015
Mobile Marketing

5 Tips for Boosting Your Mobile-Marketing Platform in 2015

Make a New Year's resolution to optimize your marketing for mobile.
Brett Relander
10 Brands That Made Bad Logo Decisions in 2014
Branding

10 Brands That Made Bad Logo Decisions in 2014

Sometimes, reinventing your logo isn't the wisest move. Here are a few of our least favorite logo changes of the year.
Richard Feloni
The Entrepreneur's Guide to Creating Content That Gets Shared
Content marketing

The Entrepreneur's Guide to Creating Content That Gets Shared

Creating content is just one part of the equation. You then have to make sure people are reading it and spreading the word.
Adam Toren
4 Ways to Use Psychology to Win Your Competition's Customers
Consumer Psychology

4 Ways to Use Psychology to Win Your Competition's Customers

Bringing a better product to market gets you nowhere until customers are in the habit of using it.
Nir Eyal
Vertical Gardens Exist. You're Welcome.
Gardening

Vertical Gardens Exist. You're Welcome.

Living walls are sprucing up retail spaces.
6 Things You Forget About When Building a Personal Brand
Personal Branding

6 Things You Forget About When Building a Personal Brand

While you might understand the basics of personal branding, there are a few things you're forgetting to include.
Heather R. Huhman
The 3 Ways Entrepreneurs Fail at Personal Branding
Personal Branding

The 3 Ways Entrepreneurs Fail at Personal Branding

While personal branding can help drive a company's success, too often entrepreneurs either ignore the strategy or screw up the execution.
Dorie Clark
4 Tips for Great Content Marketing
Content marketing

4 Tips for Great Content Marketing

Here are some pointers on how marketers can get the most out of their content.
Tom Masotto
Is Clickbait The New Face of Content Marketing?
Content marketing

Is Clickbait The New Face of Content Marketing?

As more people turn to the Internet for news, their patience for sensationalist headlines that guarantee nothing will inevitably turn outward.
Nick Rojas
13 Value-Packed Marketing Podcasts for Entrepreneurs
Marketing

13 Value-Packed Marketing Podcasts for Entrepreneurs

Maximize your commute and absorb lessons from experts on shows as short as five minutes.
Eric Siu
The Marketer's Guide to Transactional Email
Email Marketing

The Marketer's Guide to Transactional Email

A look at the lifecycle of a user and find opportunities to enhance their experience using email.
Alex Mohr
Have Several Niche Markets? Choose the Right Blog Strategy.
Blogging Tips

Have Several Niche Markets? Choose the Right Blog Strategy.

You can go all-out generic with your blog strategy, or you can go all out niche market.
The Key Components of a Content Manager's Editorial Calendar
Schedules

The Key Components of a Content Manager's Editorial Calendar

Orchestrating a coherent content strategy and building a blog audience often requires the coordination on many pieces of content created by multiple content creators. here's how to keep it all straight.
Brian Honigman