Mattel: Page 2
Innovation
Got a Career or Business Question? Ask Barbie.
The world's most business-savvy doll shares advice with the help of real-world female CEOs in a Twitter chat today.
Growing a Business
With New Acquisition, Toy Maker Mattel to Take on Lego
Mattel's purchase of MEGA Brands illustrates the importance of low-tech toys in a high-tech world.
Marketing
Why Barbie Posed for Sports Illustrated
As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
