Switch back to your default edition.
This content is tailored to our readers in
Make it your default.
Beloved Brands Connect Emotionally to Lead the Pack
3 min read
News and Articles About Slogan
This Old-School Tool Can Help You Create a Positioning Statement
There are many variations of this format kicking around, but this is one of the simplest approaches.
Taglines Are the First Step to Emotionally-Engaged Customers
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
With Burger King's Slogan Swap, You Can't 'Have It Your Way' Anymore
Burger King is ditching its 40-year-old slogan in favor of the updated 'Be Your Way.'
The Secret to Career Success Is Knowing Your 'Fascination Advantage'
Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'
The 'Got Milk' Slogan Is No More
The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
Affordable Valentine's Day Gift Ideas
More from Entrepreneur Network
This Valentine's Day Discover your True Love in 6 Simple Steps
Running Social Media for Victoria's Secret: a Millennial's Dream Career
Husband & Wife: Partnering Beyond Marriage to Bring Chicago Organic, Fresh Meals
Today's Most Read
People Expecting a Free Chipotle Burrito Instead Accidently Texted a Random Lawyer
Why Facebook Says Your Video Ads Should Be Silent
Understand Something About Your Student Loans: They're 100 Percent Your Fault
Buying a House Is for Suckers
The Only 5 Ways You Can Become Rich
Starting a Business
Reprints & Licensing
© 2016 Entrepreneur Media, Inc.
This ad will close in