News and Articles About Slogan
There are many variations of this format kicking around, but this is one of the simplest approaches.
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
Burger King is ditching its 40-year-old slogan in favor of the updated 'Be Your Way.'
Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'
The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.