$1 an issue
Switch back to your default edition.
This content is tailored to our readers in
Make it your default.
Beloved Brands Connect Emotionally to Lead the Pack
3 min read
News and Articles About Slogan
This Old-School Tool Can Help You Create a Positioning Statement
There are many variations of this format kicking around, but this is one of the simplest approaches.
Taglines Are the First Step to Emotionally-Engaged Customers
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
With Burger King's Slogan Swap, You Can't 'Have It Your Way' Anymore
Burger King is ditching its 40-year-old slogan in favor of the updated 'Be Your Way.'
The Secret to Career Success Is Knowing Your 'Fascination Advantage'
Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'
The 'Got Milk' Slogan Is No More
The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
Today's Most Read
How Successful People Beat Stress
3 of the Most Helpful Lessons I've Learned as a CEO
10 Optimistic and Inspiring Quotes
4 Habits of Millionaires That Work for Everyone
9 Books Elon Musk Thinks Everyone Should Read
Starting a Business
Reprints & Licensing
© 2015 Entrepreneur Media, Inc.
This ad will close in