Social entrepreneurship

News and Articles About Social entrepreneurship

You Must Do Good For Your Brand to Do Well With Millennials

You Must Do Good For Your Brand to Do Well With Millennials

The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.
How the Ice Bucket Challenge Exemplifies Viral-Marketing Serendipity

How the Ice Bucket Challenge Exemplifies Viral-Marketing Serendipity

No one knew daring people to dump cold water on each other would go viral, so don't be afraid to try your crazy marketing idea.
One Place Entrepreneurs Should Be Allocating Their Marketing Budget But Aren't

One Place Entrepreneurs Should Be Allocating Their Marketing Budget But Aren't

For a number of reasons, founders and executives should be putting more of their marketing dollars in this underserved area.
2 Ways to Mint Emotional Currency and Win the Value Proposition

2 Ways to Mint Emotional Currency and Win the Value Proposition

What if companies benefited employees, customers and communities alike and made shareholders better off?
5 Secrets to Building a Business -- With Heart

5 Secrets to Building a Business -- With Heart

How you can bring your business into alignment with your values, creating a better world while making a profit.
5 Reasons Why Zero-Hour Contracts Are the Future of Work

5 Reasons Why Zero-Hour Contracts Are the Future of Work

Zero hour contracts, already common in UK and Europe, are likely to catch on in the US.
How Fair Trade Went From a Crazy Coffee Concept to a Global Sustainability Trend

How Fair Trade Went From a Crazy Coffee Concept to a Global Sustainability Trend

When Paul Rice initially brought his idea for Fair Trade certified products to suppliers in the U.S., they either met him with intense skepticism or rejected him outright. Today, his model is flourishing.
How Giving Could Become Your Default Weapon of Choice

How Giving Could Become Your Default Weapon of Choice

Three successful leaders in business are modeling the idea that being generous is a valuable goal in itself.
Richard Branson on Why Compassion Is a Competitive Advantage

Richard Branson on Why Compassion Is a Competitive Advantage

Business used to be a cutthroat world where the only thing that mattered was profit -- but that's changing quickly.
The 3 Surprising Ways to Weave Social Good Into a Startup's DNA

The 3 Surprising Ways to Weave Social Good Into a Startup's DNA

Here are a few ways to give your customers some 'change' for their dollar.
From Glow-In-The-Dark Highways to 'Smog Diamonds,' One Man's Vision of a More Beautiful, Sustainable World

From Glow-In-The-Dark Highways to 'Smog Diamonds,' One Man's Vision of a More Beautiful, Sustainable World

Social designer Daan Roosegaarde has built a career applying technology to the world that exists outside our screens.
Hampton Creek Reinvents the Egg

Hampton Creek Reinvents the Egg

The San Francisco startup has developed a plant-based substitute that's both cheaper and healthier than the real thing.
This Startup Is Revolutionizing Mobility for Wheelchair Users

This Startup Is Revolutionizing Mobility for Wheelchair Users

An electric car signals freedom for people with disabilities.
The Untouchable Asset That Everybody Strives For

The Untouchable Asset That Everybody Strives For

It takes a certain something to run a business where making money is your top priority.
TOMS Founder: 'Focus on Your Passion. Nothing Else Matters.'

TOMS Founder: 'Focus on Your Passion. Nothing Else Matters.'

After failing at launching a cable network, Blake Mycoskie found his passion in social entrepreneurship. Here is how he turned TOMS into a global force for good.
Can Social Entrepreneurship Transform House Sales?

Can Social Entrepreneurship Transform House Sales?

This startup is using the give-back model to help reform the real estate industry.
Staffers Might Love Their Jobs... And Never Tell You

Staffers Might Love Their Jobs... And Never Tell You

Social entrepreneurs must understand what really drives their employees – and not exploit them.
How Social Franchising Is Bringing Jobs to the Developing World

How Social Franchising Is Bringing Jobs to the Developing World

The aid community is taking the efficiency and standardization of the franchise model any applying it toward philanthropic endeavors.
What Avon and Tough Mudder Can Teach You About the New Economy

What Avon and Tough Mudder Can Teach You About the New Economy

Three traits that social entrepreneurs and purpose-driven organizations need to thrive.
Corporate Courtships: How Social Businesses Can Seal the Deal

Corporate Courtships: How Social Businesses Can Seal the Deal

Partnering with the wrong corporation can spell disaster for a growing social enterprise. Here’s what to consider before getting wed to a new initiative.
 5 American Entrepreneurs Doing Good Business

5 American Entrepreneurs Doing Good Business

An inside look at business owners who are creating jobs and providing communities across the globe a chance to earn a living wage.
How This CEO Combined a For-Profit and Nonprofit and Made Both Better For It

How This CEO Combined a For-Profit and Nonprofit and Made Both Better For It

Saundra Pelletier is the CEO of both the international nonprofit WomanCare Global and the for-profit biotech firm Evofem. Bringing these two, distinct teams together under one umbrella involved some unexpected challenges.
How an Ordinary Person Can Create Extraordinary Change

How an Ordinary Person Can Create Extraordinary Change

In this podcast, one social entrepreneur shares his incredible startup story.
Honor Among Business Owners: These B Corps Are Building a New Code for Corporate America

Honor Among Business Owners: These B Corps Are Building a New Code for Corporate America

Take care of your employees, give back to your community, be gentle on the environment and run a business. Sound like pie in the sky? It's not. Here are 10 companies that are doing it.
Richard Branson on Finding Funding

Richard Branson on Finding Funding

Your local community is often the best place to start when looking for funding, but if you can’t find anyone suitable to work with, the logical next step is to broaden your search.

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