targeted marketing

Science & Technology

Your Face is the Future of Targeted Marketing. Here's Why Businesses Should Use Facial Recognition

Facial recognition technology compliant with global data privacy laws can open new doors for targeted marketing campaigns.

Marketing

Why Niche Targeted Landing Pages Are So Valuable

What makes these specific, targeted landing pages so effective? And what are the best ways to use them in your business?

Marketing

The Premium Inventory Opportunity Amid the Retail Media Surge

Retail media is the future -- this new approach will improve profitability by reducing costs.

Marketing

Create Brand Loyalty by Humanizing the Digital Experience

Here are three tips to retain your customers.

Marketing

5 Digital Content Types Prospective Buyers Love to Engage With Online

Is your brand in need of more online traction? You're in luck.

Marketing

Does Content Actually Bring in Customers?

Trust, relevance and interest are what attract readers to content, which then, quite naturally, introduces them to the products content providers sell.

Business News

Top Marketing Trends for Small Businesses

These 5 trends can help keep your marketing relevant

Marketing

9 Ways to Meet and Understand Your Audience

Have you had a close encounter with the people buying your product?

Marketing

Everything Business Owners Need to Know About Beacons

Find out what beacons are, how they work, what they cost and more.

Innovation

How This Digital Agency Is Cashing In on a New Kind of Celebrity Endorsement

TheAudience is connecting brands and customers across social media platforms via influencers.

Marketing

The One-Question Shortcut to Identifying Your Niche Market

The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.

Growing a Business

For the Clearest Market Insight, Analyze Both Leading and Lagging Indicators

It's hard to know why a marketing campaign is working or not until we look at what has been going on and what's in the pipeline.