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Leadership

News and Articles About Thought Leaders

Create a New Market Category by Courting Analysts Your Customers Respect
Leadership

Create a New Market Category by Courting Analysts Your Customers Respect

Persuading the people who have credibility with your potential customers is a key step to cornering your new market.
Anthony Kennada
5 Traits to Look for When Seeking a Transformative Marketer
Leadership

5 Traits to Look for When Seeking a Transformative Marketer

The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category.
Anthony Kennada
Should You Market Like Chipotle or Be Conversational?
Leadership

Should You Market Like Chipotle or Be Conversational?

Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.
Perry Evans
Planning a MOOC? Keep This in Mind
Leadership

Planning a MOOC? Keep This in Mind

Thinking of teaching your own massive open online course? Our expert shares lessons drawn from first-hand experience.
Linda Lacina
My First MOOC: The Planning Behind a Massive Open Online Course
Leadership

My First MOOC: The Planning Behind a Massive Open Online Course

A business professor reveals the countless hours required to stage an online course for thousands of students from around the globe. Trust us, it's not for the faint of heart.
Jane Porter
The Magical Number That Will Amplify Your Next Presentation
Leadership

The Magical Number That Will Amplify Your Next Presentation

Many of the most persuasive TED Talks are packed with trios. You should follow the speakers' lead.
Carmine Gallo
5 Ways Data Can Help You Stay Ahead of the Game
Leadership

5 Ways Data Can Help You Stay Ahead of the Game

Knowing how to leverage data can help a company better gain new users, tap into existing users and increase revenue.
Jon Salm
An Oft Unspoken Key to Success: Put Aside Your Ego and Be Vulnerable
Leadership

An Oft Unspoken Key to Success: Put Aside Your Ego and Be Vulnerable

Adam Braun, the founder of Pencils of Promise, talks about how he had to confront his biggest fear in order to grow his operation in his new book, ‘The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change.'
Catherine Clifford
The Secret Entrepreneurial Lessons of a Liberal Arts Education
Leadership

The Secret Entrepreneurial Lessons of a Liberal Arts Education

It turns out, the basic college degree is worth more than it seems.
Steve VanderVeen
Why TED Talks Are Impossible to Resist
Leadership

Why TED Talks Are Impossible to Resist

If your presentations have 'emotionally-charged events,' your message will stick with your audience.
Carmine Gallo
Turning the 'Challenges' of Being a Woman in Tech Into Opportunities
Leadership

Turning the 'Challenges' of Being a Woman in Tech Into Opportunities

Contrary to what is often portrayed in the media, being a woman entrepreneur in the tech community has its perks. Here are a few lessons I have learned about how to capitalize on being a female entrepreneur.
Deena Varshavskaya
Do as Successful Thought Leaders Do
Leadership

Do as Successful Thought Leaders Do

Looking to lead your industry this year? Take a page from the book of the most influential thinkers to expand your thinking and engage others.
Denise Brosseau
When to Say No to Venture Capital
Leadership

When to Say No to Venture Capital

Instead of seeking financing, Ryan Smith spent four years bootstrapping to get his company off the ground. Here's why.
Michelle Goodman
How the 'Seinfeld Strategy' Can Help You Stop Procrastinating
Leadership

How the 'Seinfeld Strategy' Can Help You Stop Procrastinating

We look at one of the great comedian's secrets behind his remarkable productivity and consistency.
James Clear