Thought Leaders

News and Articles About Thought Leaders

It's Time to Embrace Your Brand

As we enter a new year, here are four things to consider about how your company is perceived both internally and externally.

Why Hating the Competition Will Get You Nowhere

Entrepreneurs often view competitors as their arch enemy, but often rivals will make their own startup stronger. Here is five reasons why.

Want a Brand That Lives? Put Some Heart Into It

For the entrepreneur behind Walk2Connect, turning his passion into a career he loves involved building a brand that has "a beating heart behind" it.

How Staying True to Your Company DNA Can Grow Your Brand

Danielle Snyder of jewelry line DANNIJO talks about how rubbing shoulders with celebs, socializing her life and being selective with partnerships helped her brand become a success.

The Man Behind the 'Bible of Bro Culture'

Rude, crude, sexist and often mean-spirited, David Portnoy's Barstool Sports has become a go-to for young men. But can Portnoy continue to cash in on controversy?

The Single Most Important Habit of Successful Entrepreneurs

Find out how the presence or absence of just one critical habit can determine your business success or failure.

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.

Finding Growth By Changing Your Mindset

No one wins with traditional marketing. With the right mindset and approach, you too can hack your business's growth.

Why Our Growing American Affluence Should Be Celebrated, Not Condemned

A new study suggests many Americans reach the dream of affluence. How? Because we're a country of smart, driven entrepreneurs.

What Captivates the Captivating Tony Haile of Chartbeat

Chartbeat's CEO talks about why sailing around the world and traveling to the North Pole isn’t all that that different from running a media analytics company.

10 Trends for 2014: We Seek Imperfect, Human Moments. With Our Smartphones at the Ready.

New York City-based advertising agency JWT defines the 10 trends that are expected to shape how we think and what we want in the New Year and beyond.

LISTEN: Gary Vaynerchuk on Social Media, Fear and What It Takes to Build a Successful Business

In this podcast, the entrepreneur, author and social-media expert dishes on how to surround yourself with 'winning' players, what he strives for most and more.

Why Businesses Fail: A Data Expert Explains It All

Data scientist Thomas Thurston uses algorithms to understand the common traits between businesses that fail and succeed. Turns out, experience is only a small factor, and the best products can actually backfire.

5 Ways to Get Your Staff on the Same Page

Getting every department at your startup aligned and working toward the same goals isn’t easy, but efficiency and increased performance can be your rewards.

The One Thing Great Brands Do: Insights From a Branding Expert

Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who’s doing it right.

4 Steps to Creating a Successful Job-Swapping Program

Educate employees and inspire innovation by incorporating your own version of the job-swap techniques big companies use.

A Simple Road Map For Your Personal Brand

Your personal brand is a continuous work-in-progress. Here's how to chart the right course for it.

The Startup Turning Point: When You Need to Ask for Help

The stories of entrepreneurs who needed just one big breakthrough, and the four scenarios that got them there.

How an Idea Partner Can Help Launch a Million-Dollar Startup

For our series College Treps, Chris Norton discusses how an idea partner can help an entrepreneur separate million-dollar ideas from total duds.

Why You're Branding Even When You Think You're Not

Building a brand means being consistent about the decisions you make -- especially when your personal brand is on the line.

The Secret to Making Customers Passionate About Your Brand

Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.

7 Things Great Entrepreneurs Don't Do

What separates real entrepreneurs from the pack? A little tough love for the entrepreneurial generation.

The Benefits of Flat Design

With its emphasis on white space, bold buttons and clear typography, flat design has the potential to let products shine.

How to Build a Business Plan For Your Personal Brand

Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.

6 Reasons Why Vine and Instagram Videos Are Great for Your Business

Short-form social videos can turn your cinematic dreams into marketing gold.

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