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News and Articles About Thought Leaders
To Innovate, Trust Completely and Fail Quickly
Trust your employees ideas and be open to change.
Don't Just Track Data - Understand It
Numbers alone can't run your business. Make sure you understand the data you're collecting.
Want to Be More Innovative? Do This.
Every company wants to be innovative, but not every company knows how to do it. Here's how you start.
Are You the Next Great Thought Leader of Your Industry?
The world's next most valuable infuencer might just be you. Here's how to prepare.
Why TED Gave Up Control of Its Brand and Why You Should, Too
By sharing its approach, the conference company creates a pipeline for the future and makes its core product stronger.
The Wonders a Successful Influencer Program Can Work for Your Business
Once you figure out how to sway these powerful leaders, the impact from their word-of-mouth can be tremendous.
5 Ways to Get Your First Customer
The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
The 7 Real Reasons You Need to Be an Expert at Something
Employing authority marketing as a strategy to grow your brand and increase your reach as a business has many benefits.
3 Tips for Boosting Your Content With Expert Interviews
Knowledgeable people bring authority to your blog, not mention help socializing it, but don't let them overshadow you.
22 Brilliant Thinkers Everyone Should Follow on Twitter
If you've been following the same people on Twitter for the last five years, you're probably missing out.
Create a New Market Category by Courting Analysts Your Customers Respect
Persuading the people who have credibility with your potential customers is a key step to cornering your new market.
5 Traits to Look for When Seeking a Transformative Marketer
The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category.
Should You Market Like Chipotle or Be Conversational?
Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.
Planning a MOOC? Keep This in Mind
Thinking of teaching your own massive open online course? Our expert shares lessons drawn from first-hand experience.
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