Thought Leaders

News and Articles About Thought Leaders

The Wonders a Successful Influencer Program Can Work for Your Business
Thought Leaders

The Wonders a Successful Influencer Program Can Work for Your Business

Once you figure out how to sway these powerful leaders, the impact from their word-of-mouth can be tremendous.
Mel Carson
5 Ways to Get Your First Customer
Thought Leaders

5 Ways to Get Your First Customer

The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
Diana Kander
The 7 Real Reasons You Need to Be an Expert at Something
Thought Leaders

The 7 Real Reasons You Need to Be an Expert at Something

Employing authority marketing as a strategy to grow your brand and increase your reach as a business has many benefits.
Brian Horn
3 Tips for Boosting Your Content With Expert Interviews
Thought Leaders

3 Tips for Boosting Your Content With Expert Interviews

Knowledgeable people bring authority to your blog, not mention help socializing it, but don't let them overshadow you.
Ann Smarty
22 Brilliant Thinkers Everyone Should Follow on Twitter
Thought Leaders

22 Brilliant Thinkers Everyone Should Follow on Twitter

If you've been following the same people on Twitter for the last five years, you're probably missing out.
Drake Baer
Create a New Market Category by Courting Analysts Your Customers Respect
Thought Leaders

Create a New Market Category by Courting Analysts Your Customers Respect

Persuading the people who have credibility with your potential customers is a key step to cornering your new market.
Anthony Kennada
5 Traits to Look for When Seeking a Transformative Marketer
Thought Leaders

5 Traits to Look for When Seeking a Transformative Marketer

The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category.
Anthony Kennada
Should You Market Like Chipotle or Be Conversational?
Thought Leaders

Should You Market Like Chipotle or Be Conversational?

Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.
Perry Evans
The Magical Number That Will Amplify Your Next Presentation
Thought Leaders

The Magical Number That Will Amplify Your Next Presentation

Many of the most persuasive TED Talks are packed with trios. You should follow the speakers' lead.
Carmine Gallo
5 Ways Data Can Help You Stay Ahead of the Game
Thought Leaders

5 Ways Data Can Help You Stay Ahead of the Game

Knowing how to leverage data can help a company better gain new users, tap into existing users and increase revenue.
Jon Salm
An Oft Unspoken Key to Success: Put Aside Your Ego and Be Vulnerable
Thought Leaders

An Oft Unspoken Key to Success: Put Aside Your Ego and Be Vulnerable

Adam Braun, the founder of Pencils of Promise, talks about how he had to confront his biggest fear in order to grow his operation in his new book, ‘The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change.'
Catherine Clifford
The Secret Entrepreneurial Lessons of a Liberal Arts Education
Thought Leaders

The Secret Entrepreneurial Lessons of a Liberal Arts Education

It turns out, the basic college degree is worth more than it seems.
Steve VanderVeen
Why TED Talks Are Impossible to Resist
Thought Leaders

Why TED Talks Are Impossible to Resist

If your presentations have 'emotionally-charged events,' your message will stick with your audience.
Carmine Gallo
Turning the 'Challenges' of Being a Woman in Tech Into Opportunities
Thought Leaders

Turning the 'Challenges' of Being a Woman in Tech Into Opportunities

Contrary to what is often portrayed in the media, being a woman entrepreneur in the tech community has its perks. Here are a few lessons I have learned about how to capitalize on being a female entrepreneur.
Deena Varshavskaya