Joe Coulombe launched the first Trader Joe's in 1967. Targeting the "overeducated, underpaid" customer, Trader Joe's became one of the first "green" markets with one the largest selections of alcohol in California.
Whether you are looking to leave your corporate job or just start a new startup venture, the goal is always the same. You want to show others, as rapidly as possible, that you should be taken seriously in your new identity.
The fashion-retail founder explains why entrepreneurs shouldn't be afraid to veer off of the prescribed track, why it is okay for them to make mistakes and how founders should strive to be like Indiana Jones.