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How Can I Come Up With a Name for My Company?

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Scott Gerber, founder and chief executive of Sizzle It! and the Young Entrepreneur Council, on how to decide on a name for your business.

 

Scott Gerber is the founder of Sizzle It!, a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. He is a serial entrepreneur, angel investor, columnist, public speaker and author of Never Get a "Real" Job: How To Dump Your Boss, Build a Business and Not Go Broke (Wiley, 2010).

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