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Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds'

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The marketing guru says successful marketing today is about wowing 'LonelyBoy15,' not media giants.

Guy Kawasaki is the co-founder of Alltop, a managing director at VC firm Garage Technology Ventures, former chief evangelist for Apple Inc. and author of eight books--most recently The Art of the Start. Visit his company's site, alltop.com.

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