Targeting the 'It Girl' Customer

Join us in a city near you at Entrepreneur’s Accelerate Your Business event series kicking off Feb 23. View cities and dates »

In this episode of "Smart Entrepreneur," Jennifer Hyman and Jennifer Fleiss, the co-founders of Rent the Runway, outline five strategies they've used to build a high-tech fashion company. They've had success targeting a new breed of consumer -- a young women with sophisticated fashion sense -- while learning technology first-hand and raising venture capital.

Related "Smart Entrepreneur" Video
A Fashion Startup Goes Viral






For reprints and licensing questions, click here.

View Comments (0)