Communications coach Carmine Gallo shares tips on how to craft your business story -- covering all the essential elements -- so you can tell it it in 60 seconds. He shares the four critical questions you must answer to get your message across to prospects.

Related: How to Tell Your Business Story in 60 Seconds or Less

Carmine Gallo is a communications coach, a popular keynote speaker and author of several books including The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs. His latest is The Power of Foursquare (McGraw-Hill, 2011).