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Four Steps to (Quickly) Share Your Business Story

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Communications coach Carmine Gallo shares tips on how to craft your business story -- covering all the essential elements -- so you can tell it it in 60 seconds. He shares the four critical questions you must answer to get your message across to prospects.

Related: How to Tell Your Business Story in 60 Seconds or Less

Carmine Gallo is a communications coach, a popular keynote speaker and author of several books including The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs. His latest is The Power of Foursquare (McGraw-Hill, 2011).

Carmine Gallo is the author of TALK LIKE TEDThe 9 Public Speaking Secrets of The World's Top Minds. He also wrote the international bestsellers The Apple Experience and The Presentation Secrets of Steve Jobs, among other books. A popular keynote speaker and communication coach for some of the world's most admired brands, Gallo is a former CNN journalist and his ideas have been featured in The Wall Street Journal, 20/20 and CNBC. Click here to preview a clip from the TALK LIKE TED audiobook read by Carmine Gallo.

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