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Young Entrepreneur Gabrielle Palermo on Growing a Social Business

Project Grow - Presented by HP

As a junior at Arizona State University, Gabrielle Palermo, 20, and her classmates were presented with a question of how to inventively use the abandoned shipping containers now littering the nation's ports. They decided to convert unused shipping containers into modular medical units that can be used around the world. And seeing that their idea actually had legs -- and a potentially thriving market among nonprofits -- outside of academia, the students formed the social enterprise G3Box, which stands for "generating global good."

Besides winning Entrepreneur magazine's College Entrepreneur of 2011, the students have raised $4,000 from ASU's Innovation Challenge and another $10,000 in seed funding from the school's Edson Student Entrepreneur Initiative. With these resources, the team is working on a prototype maternity clinic, in a container donated by Swift Transportation, and hopes to deploy it this summer in Kenya.

G3Box may have started out as a class project, but the business today has global ambitions. Palermo says it's been a struggle to both sell nonprofits and nongovernmental organizations on the idea of buying modular medial containers and train outside staffers on how to use them. "You can't just drop something in a country and expect it to work as a medical clinic. You have to train people how to use everything," she says.

The containers, which cost $12,000 to $18,000 to retrofit, will initially be constructed in the U.S. and delivered to areas of need, but the hope is to eventually have assembly sites near international ports, particularly in Africa.

Related: Glassybaby Founder Lee Rhodes on Growth Mistakes

Related: Chris Brogan on Social Media Starter Tips to Grow Your Business

Related: Good Nite Lite's Adam Nelson on Growing Without a Business Plan

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That's one more example to the people who are not serious towards business and its importance. Indirectly I mean that women are becoming more wise and experts in the corporate sector. Deep analysis and interests are most common to grow up in short.

This is truly fantastic! More power to this woman! 

AWESOME STORY! LOVE YOUNG ENTREPRENEURS. Founder of the Teen Program that teachers business ownership, Motivated Beauty

This is very Inspiring! She seems very Driven with desire and that is whats going to make this work! Best of luck moving forward with this business venture!  Fellow Entrepreneur, VInny Montini

Wow, do you guys think mayor bloomberg will buy a few shipping containers outfitted for the homeless from me?

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Entrepreneur Magazine's Entrepreneur of 2012 - Presented by The UPS Store