How can time-crunched entrepreneurs find a way to post regularly to their company's Facebook page? Entrepreneur Magazine writer Mikal Belicove suggests creating an editorial calendar. Using your marketing calendar as a guide, coming up with Facebook posts ahead of time can help keep you organized and refreshing the content on your page more regularly.
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.