So you have a great product, now what? Marketing is often a daunting task for new business owners, who may be expert in their field but not necessarily knowledgeable about marketing. But creating awareness about your product or service among your potential customers is essential to your business success. Serial entrepreneur Jen Groover discusses how you can:
-- use social media to create a viral buzz
-- "seed" your product or service with influencers in the field
-- offer product giveaways to give prospects a "test drive."
Jen Groover is a serial entrepreneur who's gone from guest-hosting spots on QVC to inking deals with some of the industry’s biggest heavyweights. Her success began with the creation of the Butler Bag, the world’s first compartmentalized handbag, and has evolved into an entire lifestyle brand, which can now be found at several prominent retailers. She's also behind Leader Girlz, which teaches young girls the importance of empowerment through play, and her newest brand, Empowered by Jen Groover. Groover is also an author, speaker and media contributor.