So you have a great product, now what? Marketing is often a daunting task for new business owners, who may be expert in their field but not necessarily knowledgeable about marketing. But creating awareness about your product or service among your potential customers is essential to your business success. Serial entrepreneur Jen Groover discusses how you can:

-- use social media to create a viral buzz

-- "seed" your product or service with influencers in the field

-- offer product giveaways to give prospects a "test drive."