If you’re still on the fence about whether or not your business should be on Facebook, Mikal Belicove says it should be -- especially if customer engagement is important to you. Actively participating with customers on a social media outlet such as Facebook can be a big business opportunity, he says.
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.