While having hundreds or thousands of people liking your brand on Facebook can be great, business owners often want to know how to convert those fans into paying customers. Entrepreneur Magazine writer Mikal Belicove says the key is in both engaging fans around specific products and services, and providing other content that adds value to peoples’ lives.
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.