Not sure who on your team might be best to manage social media marketing? Entrepreneur writer Mikal Belicove suggests the person should not only be passionate about communicating online but also have access to all departments. That way, he or she can be informed on all of your company's new developments.
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.