Depending on your in-house resources, you may consider outsourcing management of your social media marketing. While Entrepreneur writer Mikal Belicove believes it's often better for a company to handle its own social media, working with a consultant can be helpful when getting started -- especially if you don't know what to do, he says.
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.