1. Create a profile for your business with relevant pin boards.
2. Add the "Pin It" button to your site so customers can easily pin your images to their pin boards.
3. Create visual content.
4. Encourage customers to pin.
5. Re-pin relevant content from customers on your own board.
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.