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The Biggest Mistake to Avoid When Adding Game Elements to Your Site

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When implementing gaming features on your website, you should do more than just add badges and contests, says gamification expert Gabe Zichermann. To create a sustainable system that engages customers, your gaming features should also address the following critical elements:

  • feedback
  • friends
  • fun
     

Gabe Zichermann is a New York City-based entreprenuer, public speaker and chair of The Gamification Summit. He is also the author of several books on gamification, including Game-Based Marketing (Wiley, 2010) and Gamification By Design (O'Reilly Media, 2011).

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