Getting a startup off the ground is just the beginning. Growing a business is the next step. In this Project Grow series, we talk to entrepreneurs at New York's Varick Street incubator as they meet the challenges.

Local Bigwig's Ray Madronio turned to big players in his industry to get free marketing help for his startup. In this video interview, hear how he did it...plus, advisor Frank Rimalovski provides tips on how to use social media and sweepstakes to build your brand. 

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