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The Biggest SEO Mistake: Spamming

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Now that Google has rolled its algorithm update called Penguin, which aims to catch websites that spam its search results or purposely go against its guidelines to rank better, spamming is among the biggest optimization mistakes for any online business. Search Engine Land editor-in-chief Danny Sullivan explains what spamming is and discusses other SEO no-nos.

Newport Beach, Calif.-based search engine expert Danny Sullivan is editor-in-chief of Search Engine Land, which covers search marketing and search engine news.

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