With so many people using Apple's popular voice-operated assistant, Siri, it's important to make sure your business is turning up in the searches "she" conducts. One of the sites Siri references most often for local searches is Yelp, says Search Engine Land editor Danny Sullivan. Make sure your listing there has all the information a customer will need to do business with you.

Also see if your customers are giving you positive ratings, Sullivan recommends. "That goes into the ranking algorithm for Yelp, which in turn flows back into Siri," he says.