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How to Make Sure Siri Can Find Your Site in Local Searches

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With so many people using Apple's popular voice-operated assistant, Siri, it's important to make sure your business is turning up in the searches "she" conducts. One of the sites Siri references most often for local searches is Yelp, says Search Engine Land editor Danny Sullivan. Make sure your listing there has all the information a customer will need to do business with you.

Also see if your customers are giving you positive ratings, Sullivan recommends. "That goes into the ranking algorithm for Yelp, which in turn flows back into Siri," he says.
 

Newport Beach, Calif.-based search engine expert Danny Sullivan is editor-in-chief of Search Engine Land, which covers search marketing and search engine news.

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