Getting a startup off the ground is just the beginning. Growing a business is the next step. In this Project Grow series, we talk to entrepreneurs at New York's Varick Street incubator as they meet the challenges.
If you're first to market with a successful product, it's not unusual for others to steal your idea. In this video intereview, hear entrepreneur Michael Aiello's story, plus tips from Pinterest investor Brian Cohen on how to handle imitators.
Related Project Grow Video
How to Get Low-Cost Legal Services
How to Create Buzz on No Budget
Starting Lean: Selling a Vision
Hiring on a Shoestring
Can't Code? How to Find a Technical Co-Founder
Three Ways to Get a Niche Product into Retailers
Three Ways to Make Your App Stand Out
Three Ways to Pick the Best Software for Your Startup