Tired of offering customers discount after discount, and watching your bottom line get smaller and smaller? Instead, business owners should think about the emotional value of their products or services and design a "gamified experience" around that, says gamification expert Gabe Zichermann. Getting people to associate your business with an experience or need in their lives can make them loyal customers, he says.
Gabe Zichermann is a New York City-based entreprenuer, public speaker and chair of The Gamification Summit. He is also the author of several books on gamification, including Game-Based Marketing (Wiley, 2010) and Gamification By Design (O'Reilly Media, 2011).