How do successful small companies market their services? Entrepreneur's Diana Ransom talks with small-business advisor Marie Forleo to find out how. Forleo, founder of Rich, Happy & Hot, explains how leading service companies market to their customers. Smart companies, she says, understanding their customers pain points and show that they can help solve those problems.
- They become leaders in their community, whether its online or off.
- They offer free content online that can help or engage their customers, including an email opt-in newsletters.
- They have testimonials from happy clients.