Sole proprietors sometimes set up trade names -- also known as DBAs (doing business as) -- so their company or a division of a company can do business under a separate name. Business attorney Nina Kaufman says there are a several factors to consider before setting up a DBA. For instance, if it's to set up a second line of business under a current company, you might want to develop a plan for managing financials for the individual operations, as that can become complicated, she says.
Nina L. Kaufman, Esq. is an award-winning New York City attorney, edutainer and author. Under her Ask The Business Lawyer brand, she reaches thousands of entrepreneurs and small business owners with her legal services, professional speaking, information products, and LexAppeal weekly ezine. She also writes the Making It Legal blog.