Why You Want 'Backlinks' to Your Website
When another website links back to your site, search engines consider that "backlink" as a vote in favor of the content on your site. The more backlinks your website has from well-known and reputable sites, the higher it can rank in search results. Here, Search Engine Land editor Danny Sullivan offers tips for getting more backlinks and improving your site's SEO.
Related: How Backlinks Can Boost Traffic to Your Website
Related: 3 Post-Penguin SEO Tips for Backlink Cleanup