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Why You Want 'Backlinks' to Your Website

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When another website links back to your site, search engines consider that "backlink" as a vote in favor of the content on your site. The more backlinks your website has from well-known and reputable sites, the higher it can rank in search results. Here, Search Engine Land editor Danny Sullivan offers tips for getting more backlinks and improving your site's SEO

Related: How Backlinks Can Boost Traffic to Your Website
Related: 3 Post-Penguin SEO Tips for Backlink Cleanup

Newport Beach, Calif.-based search engine expert Danny Sullivan is editor-in-chief of Search Engine Land, which covers search marketing and search engine news.

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