Gary Vaynerchuk on Storytelling to Build a Brand

Serial entrepreneur Gary Vaynerchuk talks about why he thinks his ability to tell a story has led to his success. The iconoclastic businessman and author of Crush It and The Thank You Economy built a following online telling stories about wine and wine tasting on wine library tv and now has a popular fan base among entrepreneurs who admire his hustle and want to learn from his example. 

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