Raising awareness for a brand-new company is a big challenge when you're on a small budget. We spoke with a number of business-incubator advisers and entrepreneurs to find out what works when it comes to raising awareness for a bootstrapped company. Here are some of their suggestions to consider:
- Reach out to the press to seek media coverage.
- Create demo videos and post them online.
- Engage influencers and others who can help create interest in your products and services.
- Plan for ways to keep the momentum going after the initial buzz.