Your company’s website could be the most valuable marketing tool you have, so why would you want to skimp on it?  Karen Leland, president of Sterling Marketing Group, warns that trying to save on the basics could wind up costing you more in the long run. Leland's forthcoming book, Ultimate Guide to Pinterest for Business (Entrepreneur Press, May 2013), is available for pre-order at Amazon and BarnesandNoble.com

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